MIDiA Blog - Page 109

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Quick Take: Why Mr. Robot App Is an Exciting Case To Watch

Karol Severin

19 Aug 2016

Mobile messaging

Mr. Robot is a cyber-security psychological thriller of NBCUniversal, popular with the tech-crowd. The company has partnered up with Telltale Games and Night School Studio and created a mobile game as a spin-off.

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Technology Roots: Why Hip-Hop and Dance Leaves Rock Behind in the Streaming Era

Zach Fuller

19 Aug 2016

chance the rapper

The Tidal, Spotify and Apple Music exclusives Cold-War reveals something telling: from Drake, to Chance the Rapper, Frank Ocean and The Weeknd, the quest to garner exclusives has been done almost entirely with R&B, Hip-Hop and Dance artists, with minimal efforts to secure the same deals for Rock musicians.

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Why Microsoft Has Acquired A Live Game Streaming Platform

Tim Mulligan

15 Aug 2016

Only 8 months on from its January 2016 launch, live interactive game streaming site Beam has been bought by Microsoft. In many ways an aquihire (where acquiring company looks to acquire the team running a company as much as the company itself) the Beam team will be absorbed into Microsoft’s Team Xbox while striving to maintain their original platform agnostic ethos.

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Sports and Virtual Reality: Why Next VR Closed a Record VR Funding Round

Zach Fuller

12 Aug 2016

Virtual Reality sports broadcasting company Next VR closed an Asian-centric Series B round on Tuesday of around $80 Million, valuing the company at $800 million in a round that included CITIC Group, Softbank Corp and China Assets Holdings.

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How Facebook Is Trying To Defend Against Adblocking

Karol Severin

10 Aug 2016

adblocking defense tactics

desktop adblocking

Yesterday, Facebook announced changes to its ad control tools for users along with the intention to start serving ads to adblocking users on desktop. Bypassing adblockers is a bid to mitigate the resulting revenue leakage.

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The Voice Comes To Snapchat

Tim Mulligan

9 Aug 2016

Yesterday’s announcement by TV Network NBCUniversal that it has agreed a new multi-year deal with Snapchat to produce short form versions of its content specifically for the messaging platform represents a significant move forward for both companies.

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Why Disney Is Going Into Mobile Messaging

Karol Severin

5 Aug 2016

Disney announced a launch of Disney Mix, a messaging platform aimed at kids, tweens and their families. This is an important case to watch because it shows that: In a seemingly crowded space, there is still room for niche media platforms to integrate messaging functionalities and benefit from a reinforcement of community and engagement.

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Full-Stack Media and Smart TV: Why LeEco’s Acquisition of Vizio Has Big Implications for Apple and Pay TV Giants

Zach Fuller

4 Aug 2016

LeEco’s (formerly LeTV) $2 Billion acquisition of flat screen makers Vizio is a bold step in the development of full-stack media offerings for Smart TV. The deal essentially buys LeEco directly into the US market by giving them direct access to the customers of Vizio, the California-based electronics company whom have built a respectable niche by aggressively pricing their HDTVs against major competitors, consequently capturing a 20% market share in the US.

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Netflix, Australia And Lessons For SVOD

Tim Mulligan

1 Aug 2016

Netflix’s global rollout has been hailed as a textbook example of how to gain scale quickly in a global context. With its domestic market approaching mainstream (44% penetration in US households), the world’s preminent SVOD (Subscription Video On Demand) service needs to scale internationally in order to diversify its membership base.

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It’s Time to Re-Evaluate How We Size The App Economy

Karol Severin

29 Jul 2016

app economy market size

app game dominance

Games have been dominating the app economy revenue since its inception. App Annie reports that games accounted for 85% of app market revenues in 2015. Our recent Appstore Economics Report highlights that games capture 76% of the top 50 grossing chart rankings, but the free app charts (which reflect popularity rather than commercial success) are much more evenly distributed with games capturing only 24% of the top 50 chart positions.

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Is TV Going To Be The Saviour of Apple?

Tim Mulligan

27 Jul 2016

Yesterday’s quarterly earnings by Apple have met with a mixed reception from Wall Street. The stock price climbed 6.1% as as the tech giant reported that its quarterly earnings revenue were was at $42.

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Cutting Through The Hype Around Pokemon Go’s Success

Karol Severin

26 Jul 2016

The success of Pokemon Go has been impressive so far. However, its achievements are currently over-hyped. Media outlets have been reporting the game’s every new ‘record breaking’ accolade. While true, the majority are taken out of context.

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Requiem for Yahoo! – What the Sale of the Fallen Internet 1.0 Giant Tells Us About Current Tech Exuberance

Zach Fuller

25 Jul 2016

Critical Developments

Yahoo! has sold off its core business to US telecom’s provider Verizon for $4.8 billion, marking the end of an era for one of the original online giants. For a certain generation, the company may have been the first website they ever visited – jostling it out with Ask Jeeves, Lycos and a Stanford University start-up called Google as the gateway drug to the brave new world of the internet.

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Netflix And The Challenge Of Scaling Beyond Being The Disruptor

Tim Mulligan

20 Jul 2016

Wall Street has focused on Netflix failing to hits its subscriber growth targets through adding 1.7 million net subscriber gains rather than the 2.5 million target. The share sell off reflects a growing perception that Netflix’s growth is beginning to stall.

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Quick Take: $100 million Bitmoji’s Are a Defining Moment in Snapchat’s Road to IPO

Zach Fuller

20 Jul 2016

It might seem an outlandish sum for comic-strip images, but Snapchat’s $100 million acquisition of Bitstrips will prove a relative pittance if it unlocks the advertising possibilities that convince Wall Street the company is ready for an IPO.

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UFC’s Sale and the World’s Foremost Digitally Optimised Sport

Zach Fuller

15 Jul 2016

The announcement of the $4 Billion sale of UFC to WME-IMG is the largest in sports history and a milestone in the era of modern digital content. Through its trajectory from public depredation as ‘human cockfighting’ in the 90s to a global entertainment powerhouse, UFC represents the world’s preeminent digitally optimized sport, and will remain a mark against which future-sporting content is managed online.

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Quick Take: Why Pokemon Go Will Bring AR To The Mainstream

Karol Severin

12 Jul 2016

Media and Marketing

AR has so far struggled to produce a compelling proposition for the mainstream to engage with (except possibly Snapchat). Pokemon Go has executed this masterfully because it: Is free and does not require buying additional hardware (subject to smartphone ownership)Leverages a popular franchise and a sense of nostalgia driving adoption across age segmentsUses the World as a free roaming map providing endless encouragement to stick around and explore further Global Content In A Local Context Though the Pokemon Go uses globally standardized characters, users explore them within their physical geographies.

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The State Of The YouTube Music Economy

Mark Mulligan

12 Jul 2016

Music streaming

In 2016, YouTube finds itself in yet another spat with rights holders and this time the labels have brought artists to the battlefield. Playing a starring role is the issue of Safe Harbour, the provision defined in the nearly two-decades-old Digital Millennium Copyright Act that recuses YouTube from liability for User Generated Content (UGC) uploads.

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Facebook, India And The Video Download Test

Tim Mulligan

11 Jul 2016

emerging markets

Last week it was announced by Techcrunch that Facebook had emailed media partners informing them that it will be trialling the ability to download videos to be viewed offline on the Facebook app. The trial starts today for a test group of users and is limited to local mobile devices that are identified as being in India.

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Why HTC's 10,000 VR Kiosks in China Could Change the Course of VR

Zach Fuller

8 Jul 2016

HTC have announced they will be delivering over 10,000 pop-up VR kiosks or ‘Experience Sites’ in public places all around China. More than a publicity stunt, the move could prove significant not just in the quest for VR hardware market share but also in changing the strategies of future tech developments.

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