MIDiA Reports

E-sports
An Alternative Future for Televised Sports?

Report by Alistair Taylor, Karol Severin, Mark Mulligan, Tim Mulligan and Zach Fuller

1 Apr 2019

The 20,000 foot view: E-sports continue to gain attention, with more brands seeking to enter the space populated as it is by a succession of new leagues, competitions and teams. But for all the hype,…

SVOD Stacking
Direct to Consumer Services Set to Move the Needle

Report by Tim Mulligan

25 Mar 2019

streaming

streaming video

SVOD

The 20,000 Foot View: In the attention economy, everyone is your competitor – a point well made by Netflix’s Reed Hastings’ observation that the company is now vying for viewer time with the…

Four Marketing Principles for the Digital Economy
1.0

Cover image for Four Marketing Principles for the Digital Economy

Report by Georgia Meyer

14 Mar 2019

Digital economy

reach

relevance

The 20,000 Foot View: The ascent of the digital economy has resulted in a radical change of marketing principles, the consequences of which have not yet been sufficiently understood. This report outlines…

Latin America Streaming Music Market
YouTube and Spotify Take Hold

Cover image for Latin America Streaming Music Market

Report by Leo Morel

13 Mar 2019

South America

Latin America

central America

The 20,000 Foot View: Latin America has fast become one of the most important streaming music markets due to accelerating consumer adoption, growing smartphone ownership, strong streaming service…

The Voice Market and Behaviour Trends Overview

Report by Karol Severin

11 Mar 2019

voice command

voice engagement

voice activated speakers

The 20,000 Foot View: Despite being far from the mainstream at 9% penetration, voice control activity has established itself firmly in certain pockets of the digital entertainment landscape, be it among…

Recorded Music Market 2018
Stream Engine

Cover image for Recorded Music Market 2018

Report by Mark Mulligan

7 Mar 2019

recorded music 2018

recorded music

recorded music revenues 2018

The 20,000 Foot View: For the fourth consecutive year, recorded music revenues grew again in 2018 with streaming revenue the engine room of growth. For the first time, streaming became the majority…

Games Streaming
Tech Major Disruption is Coming

Report by Karol Severin

15 Feb 2019

games streaming

games subscriptions

console platforms

The 20,000 Foot View: Streaming is about to take the gaming world by storm. With new entrants including Google, Amazon, and Verizon, and others to come in the future, the traditionally siloed gaming model…

Spotify Q4 2018 Earnings
Strong Subscriber Growth With a Hint of Profitability but Long-Term ARPU Deflation

Cover image for Spotify Q4 2018 Earnings

Report by Mark Mulligan

12 Feb 2019

Spotify

Spotify Q4

Spotify q4 18 earnings

The 20,000 Foot View: Spotify finished 2018 strongly, over performing in both subscriber and ad-supported MAU additions. This was accompanied by Spotify’s first ever profitable quarter and two…

Streaming Video Consumer Trends Q4 2018
Reaching The Post-Peak Attention Economy

Cover image for Streaming Video Consumer Trends Q4 2018

Report by Alistair Taylor

6 Feb 2019

The 20,000 Foot View: With streaming video subscriptions surpassing that of pay-TV in Q1 2018, traditional linear providers are under growing pressure to better understand consumer consumption habits.…

Music Publishing Acquisitions
Bubble Business or Sustainable Market?

Cover image for Music Publishing Acquisitions

Report by Zach Fuller

4 Feb 2019

The 20,000 Foot View: Music publishing mergers and acquisitions have boomed in recent years, invigorated by streaming’s user growth and the multitude of revenue options becoming available outside of…

MIDiA Research Music Forecasts 2018–2026

Report by Mark Mulligan

1 Feb 2019

This report presents the key figures, trends and drivers of MIDiA’s music forecast model. The figures presented in this report are retail values and in billions of US dollars unless otherwise stated.…

Digital Consumer Ad Profiles
Targeting Music and Video Streamers

Cover image for Digital Consumer Ad Profiles

Report by Georgia Meyer

28 Jan 2019

Paywalls

ad-supported

Freemium

The 20,000 Foot View: Digital music and video consumers navigate an increasingly nuanced landscape of content formats, from paywalled to ad-supported to social. Levels of engagement with new social…

Quarterly Digital Content Trends Q4 2018

Report by Tim Mulligan

23 Jan 2019

The 20,000 Foot View: In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded each quarter in the US, UK, Canada and Australia. This report explores…

Sports Viewing 2018
SVOD Taking Over?

Report by Alistair Taylor

17 Jan 2019

peak attention economy

Audience behaviour

consumption habits

20,000-Foot View: Facing the menacing presence of streaming alternatives, TV networks find themselves under growing pressure to ensure that viewing patterns are strong enough to deliver a return on expensively…

Africa and Asia Music Repertoire Shares

Report by Mark Mulligan

14 Jan 2019

Music

music genres

music repertoire. africa

The 20,000 Foot View: This report provides repertoire splits across streaming music services in a number of sub-Saharan African and Asian markets. Also presented are details on the key labels, artists…

Consumer Willingness to Pay for Video Streaming Subscriptions

Report by Tim Mulligan

8 Jan 2019

SVOD

streaming video

exclusive video content

This slide deck highlights consumer demand for video subscription services and preferred features, with detail for sub segments such as country, age, streaming service and video service preference. The…

On-Demand Ads
Why Ads Sought Are Better Than Ads Served

Report by Georgia Meyer

20 Dec 2018

attention economy

TV ads

YouTube ads

The 20,000 Foot View: In the peak attention economy, audiences have little patience for poorly targeted ads, resulting in engagement with TV ads at crisis-level lows. Lean-in audiences, who exert the most…

Quarterly Digital Content Trends: Q3 2018

Report by Zach Fuller

19 Dec 2018

content trends

consumer analytics

consumer

The 20,000 Foot View: In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada, Mexico, Brazil, Japan, Germany Sweden and Australia.…

5G: Use Cases, Hurdles and Opportunity

Report by Mark Mulligan

12 Dec 2018

5G

convergence

telco

The 20,000 Foot View: 5G promises to be the next big step change both in telco business models and the digital content economy. The arrival of 5G will supercharge the business models of many companies…

US Cord Cutting Q3 2018
SVOD Users the Driving Force

Report by Tim Mulligan

7 Dec 2018

cord cutting

cord shaving

Pay-TV

The 20,000 Foot View: Cord cutting is now a firmly entrenched component of the pay-TV business, especially in the US. Pay-TV providers of all kinds continue to shed subscribers each quarter, all against…