MIDiA Reports

State of the live streaming nation
Reframing the format post-lockdown

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Report by Tatiana Cirisano

28 Jan 2022

The loss of touring income during the global pandemic spurred fast growth in a previously niche concert live streaming ecosystem. However, as the world begins to re-open and physical touring resumes,...

NFTs and entertainment
Opportunity assessment

Report by Karol Severin

27 Jan 2022

£3,000.00 excl. VAT

Epic Games

mobile games

games subscriptions

NFTs are taking the media and entertainment worlds by storm, but we are still, arguably, in early-adoption stages. The media and supply-side frenzy is kicking in, posing more noise and challenge for companies...

Video discovery
The new streaming battleground

Report by Tim Mulligan

25 Jan 2022

£3,000.00 excl. VAT

Q3 2021

discovery

streaming video discovery

Now that video streaming consumer activity is mainstream (Netflix WAU is currently at 59%), the challenge is for video to maintain its dominance over competing media formats. At the heart of all this...

Hybrid futures
MIDiA 2022 predictions

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar and Tatiana Cirisano

13 Jan 2022

Free Report

MIDiA Research Predictions

Cultural Trends

social media

MIDiA analysts dive into our 2022 predictions, and why we believe it will be ' the year of the creator '. Watch the webinar here ....

Fandom drivers
From fan psychology to NFT demand

Report by Mark Mulligan, Karol Severin, Srishti Das and Tatiana Cirisano

9 Jan 2022

£3,000.00 excl. VAT

Fandom

fans

fan behaviour

Fandom is entertainment’s growth currency, yet it remains both under-valued and poorly understood. While other entertainment currencies can be accurately measured (number of streams, number of sales,...

Gamer consumer deep dive Q3 2021

Report by Karol Severin

23 Dec 2021

£5,000.00 excl. VAT

gaming

mobile games

games subscriptions

About this report: This report presents a deep dive into gamers across five areas: Gamer segments Console owners Services and apps Games behaviours Entertainment behaviours Including more than fifty slides...

Music market subscriber shares 2021
Growth is not letting up yet

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Report by Mark Mulligan

22 Dec 2021

streaming

music streaming

subscriptions

This report presents key figures from MIDiA’s global music subscriber market shares model. The full dataset is published alongside this report, with quarterly data (from Q4 2015 to Q1 2021) and annual...

Video Consumer Snapshot Q3 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

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Report by Tim Mulligan

22 Dec 2021

£3,000.00 excl. VAT

Online video

subscription video on demand

SVOD

Introduction: This slide deck presents consumer demand for video subscription services and streaming consumption, with detail for streaming services and video consumption preferences The data is pulled...

Fandom and lean-in culture are reshaping video

Report by Hanna Kahlert

20 Dec 2021

£3,000.00 excl. VAT

fandom insight

monetizing fandom

tv show fandom

To compete in the new hyper-saturated attention economy, entertainment propositions must tap into audience sentiment to generate fandom and understand where they fit in the lives and habits of audiences....

2022 MIDiA predictions
The year of the creator

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar and Tatiana Cirisano

16 Dec 2021

£5,000.00 excl. VAT

Media and Marketing

Business Strategy

2022 predictions

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, brands, marketing, games, and sports in 2022 and beyond....

Consolidation and retention
How D2C is now driving video M&A strategy

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Report by Tim Mulligan

30 Nov 2021

Online video

subscription video on demand

streaming video

The D2C big bang moment of 2019/2020 opened up a new offensive front for media majors as they competed with the communications and tech majors for streaming audience market share, which was previously...

Spotify Q3 2021 earnings
Premium matures as advertising accelerates

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Report by Mark Mulligan

30 Nov 2021

£3,000.00 excl. VAT

Spotify is in a transition phase. Monthly active user (MAU) growth bounced back, but user growth is in a mid-term slowdown phase while the business begins its transition to emerging markets and ad-based...

Karaoke app user deep dive

Report by Mark Mulligan

30 Nov 2021

£3,500.00 excl. VAT

mobile apps

next gen apps

apps

This report presents data concerning karaoke app users. This data is taken from MIDiA’s Q3 2021 consumer survey. The online survey comprised 9,000 respondents across the US, Canada, Australia, UK, Germany,...

Indian sports consumer profiles
Indian urban sports fandom in Q3 2021

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Report by Srishti Das

30 Nov 2021

£3,000.00 excl. VAT

live sports

sports rights

tv sports viewing

This case study is partnered with the report “Beyond broadcast | How digital natives will reboot sports content monetisation”, accessible to subscribers here ....

Games worlds
Assessing audience reach, value and relevance

Report by Karol Severin

25 Nov 2021

£3,000.00 excl. VAT

Games

games industry

games worlds

As more online games worlds enter the market, brands and marketers need to focus more on monitoring the nuances of each games world community to identify the most effective partnership opportunities....

Attention economy
After the lockdown boom

Report by Mark Mulligan

23 Nov 2021

£3,000.00 excl. VAT

entertainment consumption

entertainment hours

media time

The pandemic-triggered change in everyday life resulted in a boom in entertainment consumption, which, in turn, saw growth in emerging formats as well as a temporary rebound for traditional formats. As...

Growth from Transparency
Reframing the value of music through creator rights

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Report by Mark Mulligan, Keith Jopling, Srishti Das and Kriss Thakrar

12 Nov 2021

Free Report

creator rights

Utopia

Music

The music industry has been through an unprecedented period of change over the past five years.Innovations in live streaming, games, user-generated content (UGC), digital art, and trading of rights represent...

Independent label market shares
Up on all counts

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Report by Mark Mulligan

28 Oct 2021

£5,000.00 excl. VAT

record labels

independent labels

record label market shares

This report presents record label market share that is measured not just by label reported revenues, but also by separating the revenues of independent labels that are distributed by major label groups,...

Beyond broadcast
How digital natives will reboot sports content monetisation

Report by Srishti Das

28 Oct 2021

£3,000.00 excl. VAT

live sports

sports fans

Premier Sports

Global broadcast deals are being renegotiated in the context of expiring rights, evolving digitally native, younger audience engagement and increased competition for attention. With only 6% of 16-19-year-olds...

Video Consumer Snapshot Q2 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

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Report by Tim Mulligan

28 Oct 2021

£3,000.00 excl. VAT

streaming

subscription video on demand

streaming video

This slide deck presents consumer demand for video subscription services and streaming consumption, with detail for streaming services and video consumption preferences. The data in this deck is pulled...