MIDiA Reports

Radio is Switched On Again
Strategies for 2020 and Beyond

Cover image for Radio is Switched On Again

Report by Keith Jopling and Mark Mulligan

15 May 2020

The 20,000 Foot View: Just what is radio? Radio is branded and produced show content known best in the form of live (or pre-recorded) broadcast. However, the definition of ‘radio’ is shifting away…

Recovery Economics
Music, Games, Live Streams and the Future of Concerts

Report by Mark Mulligan, Karol Severin and Keith Jopling

11 May 2020

Games

concerts

live

The 20,000 Foot View: In April 2020 Travis Scott’s Fortnite event pulled in 27 million players. While this was happening, the global artist community was scrambling to plug the income and engagement…

D2C 2020
Media, Tech and Communications Majors Go Head to Head

Report by Tim Mulligan

30 Apr 2020

Media Majors

tech majors

Communications Majors

The 20,000 Foot View: The current division between the new video D2C entrants of 2019/2020 has revealed a strategic split between those that are leveraging established distribution advantages versus those…

India Music Consumer Behaviour
Fragmentation and Disruption

Cover image for India Music Consumer Behaviour

Report by Mark Mulligan and Srishti Das

28 Apr 2020

india

india streaming

india music market

The 20,000 Foot View: This report presents key trends and analysis from MIDiA’s Q1 2019 India Consumer Survey, including streaming music activities, radio, streaming app users, factors driving…

COVID-19
Impact on Entertainment Demand and Behaviours

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor, Keith Jopling and Hanna Kahlert

24 Apr 2020

Free Report

The 20,000 Foot View: COVID-19 is having a clear and direct impact on the entertainment and media industries, driven by investor uncertainty – resulting in plummeting share prices – and restrictions…

COVID-19 and the Vulnerability of Pure Play Sports Streaming Services

Report by Alistair Taylor

23 Apr 2020

oronavirus

Covid-19

Pay-TV

The 20,000 Foot View: The postponement of annual competitions and major quadrennial events has highlighted just how heavily pay-TV and sport-centric streaming services’ value propositions…

COVID-19
Lockdown Listening

Report by Mark Mulligan

21 Apr 2020

Covid-19

coronavirus

covid-19 impact

The 20,000 Foot View: After an initial lockdown lull, streaming music consumption is beginning to trend upwards again. As the abnormal begins to normalise, lockdown listening is resulting in new and…

Consumer Engagement
Building Sustainable Brands in 2020 and Beyond

Report by Hanna Kahlert

20 Apr 2020

brands

engagement

targeting

The 20,000 Foot View: Brands have an ongoing engagement problem. No matter how much data they use or how targeted they go, competition is fierce, consumer attention is saturated, and all usage comes…

Tech Major Market Shares 2019
Amazon Powers Ahead

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Report by Mark Mulligan, Tim Mulligan, Karol Severin and Alistair Taylor

9 Apr 2020

tech majors

tech major

tech major market shares

The 20,000 Foot View: The tech majors are power players in the global digital content marketplace through a combination of their own content services, ad monetisation and control of audiences via devices,…

COVID-19
The Self-Isolation Entertainment Boom

Report by Mark Mulligan

6 Apr 2020

Free Report

covid 19

coronavirus

media consumption

The 20,000 Foot View: Following our first COVID-19 impact report, this report deep dives into how media consumption patterns have changed in the initial weeks of COVID-19 dislocation. While it is crucial…

Music Consumer Survey
Country Snapshots

Report by Mark Mulligan

27 Mar 2020

Music consumer

Music

music listener

Music consumer survey country snapshots for US, UK, Canada, Australia, Germany, Spain, and Sweden.

Ad Receptiveness Consumer Survey
Country Snapshots

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Report by Mark Mulligan

23 Mar 2020

ad receptiveness

consumer survey

advertising

Ad receptiveness consumer snapshots for US, UK, Australia, Canada, Germany, Spain, Sweden, France, Netherlands, and Italy.

Video Consumer Survey
Country Snapshots

Report by Tim Mulligan

23 Mar 2020

Video consumer snapshot

consumer insight

Video

Video consumer survey country snapshots for US, UK, Australia, Canada, Germany, Spain, Sweden, France, Italy, Netherlands and Mexico.

COVID-19
Entertainment and Leisure Industry Impact Assessment

Report by Mark Mulligan

20 Mar 2020

Covid-19

covid19

covid 19

The 20,000 Foot View: The spread of COVID-19, and the responses of industry and governments alike, is unprecedented. It is, however, the restrictions on movement of people along with the response of…

Recession Impact
Cocooning Will Protect Entertainment Spend

Report by Mark Mulligan

18 Mar 2020

recession

global recession

economic downturn

The 20,000 Foot View: Even before the global coronavirus outbreak, faltering confidence in the global economy suggested that a recession may be looming. With stock markets trending down following the…

Gamer Consumer Survey
Country Snapshots

Report by Karol Severin

18 Mar 2020

US

UK

australia

Gamer Consumer Survey Snapshots for the US, UK, Australia, Canada, Germany, Spain, and Sweden.

Sports Consumer Survey
Country Snapshots

Report by Alistair Taylor

17 Mar 2020

Sport consumer survey

streaming

Sports

Sports Consumer Snapshots for the US, UK, Canada, Australia, Germany, Spain, Sweden, France, Italy, Netherlands, and Mexico

Peak Attention
Competing in a Saturated Attention Economy

Report by Mark Mulligan and Karol Severin

11 Mar 2020

the attention economy

attention economy

attention

The 20,000 Foot View: Smartphones have made media consumption more interconnected than ever and are still increasing audiences time spent with entertainment. Filling the residual audience downtime from…

TV Network Brand Fandom and Awareness

Report by Tim Mulligan

10 Mar 2020

data

report

consumer

General Notes This data report presents consumer brand awareness and fandom for TV networks across the US, UK, Canada and Australia. The data is taken from MIDiA’s Quarterly Video Brand Tracker with…

Recorded Music Market 2019
A Thriving and Transforming Industry

Cover image for Recorded Music Market 2019

Report by Mark Mulligan

3 Mar 2020

recorded music 2019

music revenue 2019

2019 music market

The 20,000 Foot View: With five successive years of growth, the recorded music market has transitioned from a recovering industry into a thriving business. The stars are aligning, with growing consumer…