The future of music streaming Change or be changed
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This report presents MIDiA’s vision for the long-term future of music streaming. While there are clearly pressing, near-term priorities, these are sustaining innovations aimed at optimising the existing model. In this report, we shift perspectives to the long view, identifying the challenges of today that must be met in order to secure a vibrant long-term future for the entire streaming economy. For this report we interviewed the CEOs and heads of leading Western DSPs. These interviews were confidential and conducted on background, though some approved quotes feature in this report. Additionally, while these interviews enabled us to contextualise the report within the thinking of the industry’s leaders and, crucially, within the art of the possible, the analysis and recommendations are our own.
Companies and brands mentioned: Amazon Music, Amazon Prime, Apple Music, Apple One, Apple TV+, Audiomack, Bad Bunny, Deezer, Logic Pro, NetEase Cloud Music, SoundCloud, Spotify, Tencent Music Entertainment, and YouTube Music
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