Music consumer behaviour Q1 2025 Mixed signals

Mark Mulligan

July 2025

This report presents MIDiA Research consumer data for music.

Data covered includes weekly active users, streaming music behaviour, non-streaming behaviour, fandom activity, and audio consumption. All data is from MIDiA’s Q1 2025 survey, with data for US, UK, Australia, Canada, France, Poland, Spain, Colombia, Japan, n = 9,023.

All data refers to the all-country weighted average for these nine markets, except for when it is stated that the data refers only to US, UK, Australia, and Canada. An Excel data set with segment and country-level segment data is published alongside this report. All data is also on the Data Explorer data tool.

Pages: 29 Words: 2583 Infographics: 18

Companies and brands mentioned: Amazon Music, Amazon Music Free, Apple Music, Deezer, SoundCloud, Spotify, Tidal, YouTube, and YouTube Music

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