The global appeal of radio Why audiences are still listening

Streaming may dominate headlines, but radio still commands huge daily audiences. Its strength lies in trust, habit, and the shared, live experiences. As investment shifts to on-demand audio, many underestimate radio’s resilience - risking a self-fulfilling prophecy of decline.

This report reveals where and why radio continues to thrive, what sets strong markets apart, and how belief and investment shape its future.

This report is primarily for broadcasters, advertisers, and platforms seeking to understand where radio still matters - and why turning your back and your investments away from radio is a mistake.

This report presents MIDiA’s audio consumer survey data with a view to understand the global audio consumer from MIDiA's Q2 2025 Consumer Survey.

Words: 1,261 Infographics: 8 Pages: 15

Already a MIDiA client?

Get full access to this report and assets

If this report caught your interest, get in touch with us today. Our reports are available for purchase and we provide subscription access to our full report library across this and all coverage areas.

Our client subscriptions include:

Full access to our extensive report catalogue
Best in class insights and data
Direct analyst guidance

I want to receive MIDiA's monthly newsletter

I want to receive marketing and communication updates from MIDiA Research, including emails about their services, events, and product updates

I understand that I can unsubscribe at any time and that my data will be processed in accordance with MIDiA Research's privacy policy

I want to join the MIDiA Panel

Panelists have the chance to participate in surveys and interviews about music and entertainment, and receive rewards in return. Panelists must be over 16.