The global appeal of radio Why audiences are still listening
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Streaming may dominate headlines, but radio still commands huge daily audiences. Its strength lies in trust, habit, and the shared, live experiences. As investment shifts to on-demand audio, many underestimate radio’s resilience - risking a self-fulfilling prophecy of decline.
This report reveals where and why radio continues to thrive, what sets strong markets apart, and how belief and investment shape its future.
This report is primarily for broadcasters, advertisers, and platforms seeking to understand where radio still matters - and why turning your back and your investments away from radio is a mistake.
This report presents MIDiA’s audio consumer survey data with a view to understand the global audio consumer from MIDiA's Q2 2025 Consumer Survey.
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