The AI boom has unleashed a wave of creator tools, but some are struggling to make the transition from interesting and experimental to compulsive and essential. Fandom offers a solution by tying creation to a consumer’s personal passion, appetite for community engagement and a desire to have a stake in the entertainment they love. This report uses MIDiA data to explore how fan driven content creation can increase engagement frequency for entertainment IP holders, music artists, and creator tools companies. It examines the proportion of fans who create content by music, TV and movie genre, and explains the myriad approaches for enabling fan creation with creator tools. By marrying creation with fandom, creator tools and entertainment companies can equally benefit from enriched and long-lasting engagement.

Key data in this report:

  • What is the connection between fandom and creation?
  • Types of fan engagement with the entertainment they love
  • Frequency of fan engagement, by preferred entertainment type
  • Proportion of fans who create content casually, by fan genre
  • Age breakdown of behaviours related to creation and community
  • Conceptual breakdown of fan creator tools and their purposes
  • Popularity of AI tools

This report sources data from:

  • MIDiA Research Consumer Survey Q4 2024, n = 9,019 (US: 1002, UK: 1000, Australia: 1001, Canada: 1000, Germany: 1006, France: 1008, Sweden: 1000, South Korea: 1001, Brazil: 1001)
  • MIDiA Research Consumer Survey Q1 2025, n = 9,023 (US: 1,001, UK: 1,010, Australia: 1,000, Canada: 1,000, France: 1,002, Poland: 1,004, Japan: 1,004, Spain: 1,003, Colombia: 1,000)
  • MIDiA Research Video Creator Survey 2025, n = 400, global

Words: 3850 Pages: 16 Infographics: 3

Companies and brands mentioned: Adobe, Adobe Express, Call of Duty, Capcut, ChatGPT, Corpse Husband, Colourful Stage! The Movie, Crypton Future Media, CryptTV, Darth Vader, Disney, Dream Screen, Elajjaz, ElevenLabs, Elgato, Ellen and Brian, Fortnite, Gawr Gura, Google Gemini, Google Veo 3, Gul, Hatsune Miku,  Kellen Goff, King Chris, LegendHQ, Matrix, Metro Boomin, Mother’s Basement, Mr.Nightmare, Premier League, Rocket League, Scaroline, SoundCloud, Spotify, Star Wars, Vrocaze, WEBTOON, YouTube, and YouTube Shorts

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