The new Hollywood Tactics for YouTube’s TV takeover
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YouTube is consolidating its takeover of the living room TV set. What began in the US is now becoming a global phenomenon. With younger audiences increasingly spending more time watching social video on the TV, broadcasters and streaming TV services must find a way to respond. YouTube is using its newfound strength to compete for TV ad spend. To fight back, traditional media companies in video must develop a social video strategy that embraces the creator mindset. This report supports those aims by unpacking social video consumption habits on TV sets alongside recommendations on how to forge a content creation and distribution strategy that is fit for the new Hollywood being led by creators.
(Note: Traditional media refers to broadcasters and streaming services including SVOD, AVOD, and BVOD platforms. This report is suitable for individuals and decision makers in business strategy roles. Many recommendations in this report are suitable for entertainment companies in music, games or audio which are building social-first video strategies on YouTube.)
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Companies and brands mentioned: Amazon Prime Video, Angry Ginge, Apple Podcasts, Apple TV+, BARB, BBC iPlayer, BBC Studios Beast Games, Bluey, Bluey Book Reads, Britain’s Rising Threat of 3D Printed Weapons, Channel 4, Channel 4.0, Channel 4 Food, Channel Four Documentaries, Chuck Taylor, Converse, Cowshed Studios Cristiano Ronaldo, Deloitte, Dhar Mann, Disney, Disney+, Distortion2, Dude Perfect, Dude Perfect: Hero World Tour, Dude Perfect: Very Long Shot, Elajjaz, 4 Crime, 4 Emergency, 4Entertains 4Studio, Fortnite, GG Talent Group, Goalhanger, Google, Instagram Highmount Capital, IShowSpeed, Joblo Animated Videos, La Liga, MissMikkaa, MrBeast, Neal Mohan, Nella Rose, Nerf, Nielsen, Netflix, Nickelodeon, One Piece, Paramount, Peppa Pig, Samsung, Spotify, The Intern, The Last of Us, The Rest is History, The Rest is Politics, The Rest is Politics: Live, The Rest is Politics US Election Livestream, The Rest is Football, The Rest is Entertainment, The Truth About Brazilian Butt Lifts, Saudi Pro League, TikTok, UK Art Council Universal Pictures All Access, WWE, YouTube: The Creator Consultation, YouTube, YouTube TV, and YouTube Shorts