Streaming strongholds High-potential markets for global music players
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While the balance of music streamers continues to tip towards global south markets, their smaller ARPU rates limit their revenues. Meanwhile, periodic price-rises and the advent of supremium will reinforce the contributions from the West.
This report highlights streaming strongholds, those markets which, underscored by high music engagement and historical spend, will marry strong music subscriber and user growth with mid-to-high ARPU, ultimately resulting in the most revenue added over the years to 2032.
For leading streaming platforms, adapting strategy across high opportunity markets based on their relative market share will be vital.
This report is an addendum to MIDiA’s 2025-2032 global music forecasts, helping music streaming services, record labels, and other industry players identify core and under-tapped target markets, and hone international streaming strategy.
Key data in this report:
- Music DSP subscriber numbers, forecasted subscriber growth, and ARPU by country
- Ad-supported music users, forecasted growth, and ARPU by country
- Forecast music streaming revenue increase by market
- Subscriber market share data for music streaming services such as Spotify, Apple Music, YouTube Music, and Amazon Music
- Analysis and identification of key growth markets for music streaming
- Strategic insights and key recommendations for subscription and ad-supported music streaming services
This report sources data from:
- MIDiA Research 2025-2032 global music forecasts
- MIDiA’s Music subscriber market shares Q4 2024