Reports

Cover image for The streaming retention revolution

The streaming retention revolution
Content is king, distribution is queen, but retention is revolutionary

Tim Mulligan

30 Jun 2022

smart tvs SVOD d2c

With video streaming transitioning into mainstream TV consumption, we have moved into the era of streaming TV. As a result, the early focus on gaining subscribers is making way for the rising challenge of retaining these newly acquired subscribers. Retention is the key metric of the emerging post-growth streaming, with the ratio of weekly active us...

Cover image for The future of music

The future of music
The rise of a counterculture industry

Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

30 Jun 2022

Consumer behaviour Spotify Music creators

Music streaming and the attention recession have turned music into a background activity. Artists en masse are struggling to cut through the noise, realising that streaming is neither a place to build deeper relationships with fans nor to generate meaningful income.

Cover image for Audio audiences

Audio audiences
Millennial listeners and the radio transition

Annie Langston

29 Jun 2022

Apple Spotify SiriusXM

As audio consumption steadily grows from its post-lockdown spike, it is crucial to identify the core audiences who are maintaining their listenership as the attention recession is affecting entertainment. Millennial audiences demonstrate a steady listenership to emerging audio formats while younger listeners have yet to reach consumption potential.

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Advertising
Marketing in the era of lean through

Hanna Kahlert

29 Jun 2022

Xbox Twitter Twitch

Audiences have shifted, first towards the on-demand content delivery model, and now increasingly towards lean-in and lean-through engagement behaviours as a native part of consumption. Advertising strategy and marketing tactics have also had to adapt accordingly.

Cover image for The attention recession

The attention recession
Post-peak behaviour

Mark Mulligan

22 Jun 2022

Spotify YouTube Netflix

The global pandemic created a temporary boost to the attention economy, with all forms of entertainment benefiting. As life began to return to normal, this newfound time quickly started to erode, causing growing pains for many entertainment companies.

Cover image for Music creator survey, Q4 2021

Music creator survey, Q4 2021
Redefining success

Tatiana Cirisano

31 May 2022

Creators Spotify artist income

As the barriers to music creation continue to lower, more creators enter the field, yet it is becoming harder than ever to earn a living through music, with a finite amount of revenue being split ever more ways. The majority of professional music creators do not earn meaningful income through their craft and must cobble together income from a diver...

Cover image for Metaverse

Metaverse
Future scenarios for smart TVs

Tim Mulligan

31 May 2022

Amazon Facebook smart tvs

Metaverse smart TV opportunities are currently nascent as clarity about the overall growth of the metaverse concept is still emergent. From a smart TV OEM perspective, a focus on future-proofing features to accommodate the likely games and VR heavy functionality of early metaverse commercial scenarios will be key.

Cover image for Profiling single-player versus multiplayer gamers

Profiling single-player versus multiplayer gamers
A generational changing of the guard

Karol Severin

31 May 2022

Xbox Facebook Twitter

Though single player remains the preferred games genre for now, multiplayer modes are catching up, particularly among younger gamer segments. As audiences age, multiplayer modes will become increasingly important alongside single-player modes. Both segments will remain important for games companies to pay attention to in the mid to long-term.

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Social media user snapshot
Q1 2022

Hanna Kahlert

30 May 2022

YouTube Facebook Twitter

This report presents country-level snapshots into the social media usage, engagement habits, and ad tolerances of different social app users. It covers Facebook, Instagram, Twitter, Snapchat, YouTube, TikTok and Discord across MIDiA’s nine surveyed markets of the US, the UK, Australia, Canada, Germany, France, Sweden, South Korea and Brazil.

Cover image for The Attention Recession

The Attention Recession
How inflation and the pandemic are reshaping entertainment

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Tatiana Cirisano and Annie Langston

27 May 2022

Free Report

Video Music Games

With the recent announcement of the 0.2 million subscriber drop in Netflix’s Q1 2022 figures, and Spotify seeing slower paid user growth, MIDiA’s predicted attention recession has come into fruition. MIDiA’s in-house analysts take you through the key insights and trends of this new chapter and its implications across music, video, games, mark...

Cover image for Social video

Social video
TikTok sets the pace

Richard Broadhurst

10 May 2022

YouTube digital natives Facebook

Social video is optimising lean-through engagement for digital natives, with simple editing features, filters, and music. Value for younger digital natives (those aged 16-19-years-old) lies in co-creation, sharing and liking. User-generated content (UGC) creation has contributed to the success of short-form video, as users seek to have an impact wi...

Cover image for Women In Music 2022

Women In Music 2022
Deutsch, Español, Français, Italiano, Nederlands, Português

Hanna Kahlert, Srishti Das and Tatiana Cirisano

5 May 2022

Free Report

Business Strategy Audience Insight

BE THE CHANGE – Women In Music 2022. The report and executive summary are here available to download in French, and the executive summary is further available to download in German, Dutch, Spanish, Portuguese, and Italian.

Cover image for Esports viewers update

Esports viewers update
A valuable segment with a (solvable) growth problem

Richard Broadhurst

5 May 2022

Vevo Facebook Twitter

Esports currently struggle to attract consumers beyond esports enthusiasts and players of esport-centric titles. Despite growth problems, the esports viewer segment remains valuable. These consumers have large amounts of time and money spent across entertainment, as well as high ad tolerance.

Cover image for Audio ad opportunity

Audio ad opportunity
Niche targeting unlocks attention

Annie Langston

4 May 2022

Apple Spotify YouTube

Podcast advertising is one of the key income sources for both audio platforms and creators alike. Ad agencies and platforms must go ever deeper with targeting capabilities by learning more about the other entertainment habits of audio consumers. Social...

Cover image for Audio consumption

Audio consumption
The entertainment aficionado opportunity

Annie Langston

4 May 2022

Spotify Amazon Google

Streaming platforms are continuing their investment in podcasting despite relatively slow adoption from listeners. Identifying enthusiastic consumer segments will be crucial to accelerating audience growth. Entertainment aficionados (i.e., those who spend more than the average time and money on specific entertainment formats) in music, games, and v...

Cover image for BE THE CHANGE – Women In Music 2022

BE THE CHANGE – Women In Music 2022

Hanna Kahlert, Srishti Das and Tatiana Cirisano

4 May 2022

Free Report

Music

The last two years of pandemic-driven disruption in the music industry may just have created a window of opportunity for real change in the fight for gender equality. The next generation of women music creators and executives have begun to make room for themselves, laying the groundwork for the industry of tomorrow – not simply fighting an uphill...

Cover image for Consumers as creators

Consumers as creators
The artist / audience line is blurring

Hanna Kahlert

30 Apr 2022

Consumer behaviour Apple Netflix

The growing independent artists sector, the rise of user-generated content (UGC), and the proliferation of basic creator tools on social platforms are all interlinked parts of the same cultural trend: creativity as a product. Enabled by intuitive creative tools, platforms to share on, and direct, easy ways to engage with creators, the barrier betwe...

Cover image for Digital collectables and NFTs

Digital collectables and NFTs
Entertainment impacts for the video ecosystem

Tim Mulligan

26 Apr 2022

smart tvs Business Strategy web 3.0

Non-fungible tokens (NFTs) have caught the attention of the wider media landscape. However, consumer awareness is niche with just 20% of consumers aware of what NFTs are. Despite this, NFTs represent the vanguard of paradigm shifts in consumer access and ownership of media.

Cover image for Music industry earnings 2021

Music industry earnings 2021
Riding the wave

Mark Mulligan

24 Apr 2022

Streaming Music Spotify Pandora

In this report MIDiA presents, contrasts and analyses headline financial metrics of 12 leading music industry companies across labels, publishers, streaming and live. The companies tracked represent more than half of total global music industry revenues across these sectors.

Cover image for Music catalogue acquisition

Music catalogue acquisition
Picking apart the $5 billion competition for icons

Kriss Thakrar and Tatiana Cirisano

31 Mar 2022

investment Music streaming music catalogue

A variety of economic factors and stock market volatility during the coronavirus pandemic helped establish music as an attractive asset class for institutional investors. With labels, publishers, institutional investors, and newly launched funds now competing for the same diminishing pool of evergreen catalogue, competition and prices are high.

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