Reports

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Music catalogue acquisition
Picking apart the $5 billion competition for icons

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Kriss Thakrar and Tatiana Cirisano

March 2022

investment

Music streaming

music catalogue

A variety of economic factors and stock market volatility during the coronavirus pandemic helped establish music as an attractive asset class for institutional investors. With labels, publishers, institutional investors, and newly launched funds now competing for the same diminishing pool of evergreen catalogue, competition and prices are high.

Profiling the social media footprint of niche entertainment audiences for Web 3

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Hanna Kahlert

March 2022

Social media

social media following

Audience Insight

Entertainment audiences are evolving, with digital-first habits – driven by both lockdowns and technology innovations – changing their relationship to the content they consume. Big hits are now just as likely to result from going viral on social media as through traditional paid mass-marketing campaigns.

AVOD
A market primed for success

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Tim Mulligan

March 2022

Business Strategy

The leading ad-supported video on demand (AVOD) services in the US have doubled their weekly active users (WAUs) in the past 24 months. While still niche, AVOD is now moving ever closer to mainstream adoption. This is most strikingly seen in the pivot of its userbase, from younger, lower-income demographics to older and wealthier consumers.

Gamer brand fandom
Assessing partnership suitability between games and entertainment brands

Karol Severin

March 2022

Gaming

Entertainment

mobile games

Entertainment partnerships in games are booming, with games companies being approached with opportunities from all directions. This increased level of opportunity puts pressure on the available time and resources to properly evaluate each proposal. Simultaneously, the continuous influx of opportunities, coupled with ongoing games release deadlines,...

Recorded music market 2021
Red letter year

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Mark Mulligan

March 2022

Streaming Music

Recorded music

Independent labels

MIDiA suggested in 2020 that 2021 was going to be a strong year for the recorded music market. Indeed, 2021 turned out to be the fastest-growing year in living memory, with growth across most formats – compared to in 2020, when streaming was the only growth segment.

Games companies’ video opportunity
From marketing to monetisation

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Karol Severin

March 2022

Streaming

Gaming

Games

MIDiAs head games analyst, Karol Severin, discusses a key games video opportunity for games companies and games video creators alike, alongside two panellists - CEO of Wormhole Labs and a Twitch content creator. Find the full webinar here Let us know your thoughts on this groundbreaking opportunity via email: info@midiaresearch.

Audio audiences
Steady change

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Mark Mulligan, Tatiana Cirisano and Annie Langston

February 2022

Radio

radio audiences

music radio

Podcasts reinvigorated the audio market, bringing with it the promise of a ‘Netflix moment’ for radio. Though podcast audience growth has not kept pace with industry interest and hype, podcasts have been at the centre of a boom in audio consumption that was accentuated by Covid lockdowns, and that is recalibrating post-pandemic.

Music consumer survey, Q3 2021
A new generation leans forward

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Tatiana Cirisano

February 2022

Creators

Radio

radio audiences

As streaming subscriptions rise and music increasingly competes with other forms of media for consumers’ limited attention spans, lean-back listening activities are taking precedence over those which are lean-forward. But the full picture is far more varied.

Cultural trends of 2022
A year of inflection points

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Hanna Kahlert

February 2022

Marketing Strategy

Digital-first life is now a bygone fact, from remote working to streaming as the default mode of entertainment consumption. Social media has evolved from its role as a personalised update feed, to a world of its own – encompassing basic creator tools from recording, to editing, to self-promotion.

From marketing to monetisation
The games video opportunity for games companies

Cover image for From marketing to monetisation

Karol Severin

February 2022

YouTube

Twitch

facebook gaming

Games-related video consumption is now as big as established TV and video genres. Despite games companies providing the fuel for the games video sector (i.e., games experiences, processed into content by creators), the monetisation is mostly enjoyed by established games video platforms.

Music creators
Slicing the funnel

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Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

February 2022

YouTube

SoundCloud

TuneCore

Streaming enabled the rise of the independent artist and then the rise of the music creator. The promise of the long tail finally appeared to be realised. But the pandemic’s disruption of live music catalysed an already growing realisation among long- and mid-tail artists that they lack the scale to benefit from streaming economics.

TV internationalisation 2.0
Video is disrupting commissioning and turbo-charging international hits

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Tim Mulligan

February 2022

Discovery

video streaming services

Business Strategy

Streaming has empowered niche appeal shows to find global audiences on a scale comparable with analogue-era prime time domestic audiences. Niche is the new mainstream. For the first time a global hit is no longer synonymous with US-centric output. Niche has now found its global appeal and lean-out TV show content is building iconic in real life (IR...

State of the live streaming nation
Reframing the format post-lockdown

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Tatiana Cirisano

January 2022

Consumer behaviour

live music

Gaming

The loss of touring income during the global pandemic spurred fast growth in a previously niche concert live streaming ecosystem. However, as the world begins to re-open and physical touring resumes, the live streaming industry is encountering a new set of challenges – as well as potential opportunities.

NFTs and entertainment
Opportunity assessment

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Karol Severin

January 2022

mobile games

Epic Games

games streaming

NFTs are taking the media and entertainment worlds by storm, but we are still, arguably, in early-adoption stages. The media and supply-side frenzy is kicking in, posing more noise and challenge for companies that wish to soberly assess the opportunities that NFTs can bring.

Video discovery
The new streaming battleground

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Tim Mulligan

January 2022

Discovery

Amazon

Apple TV

Now that video streaming consumer activity is mainstream (Netflix WAU is currently at 59%), the challenge is for video to maintain its dominance over competing media formats. At the heart of all this is surfacing relevant content – an area where TV has traditionally dominated.

Hybrid futures
MIDiA 2022 predictions

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Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar and Tatiana Cirisano

January 2022

Social media

Business Strategy

MIDiA Research Predictions

MIDiA analysts dive into our 2022 predictions, and why we believe it will be ' the year of the creator '. Watch the webinar here ....

Fandom drivers
From fan psychology to NFT demand

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Mark Mulligan, Karol Severin, Srishti Das and Tatiana Cirisano

January 2022

superfan

Spotify

merchandise

Fandom is entertainment’s growth currency, yet it remains both under-valued and poorly understood. While other entertainment currencies can be accurately measured (number of streams, number of sales, number of views, etc.) it is only the effects of fandom that can be quantified (number of likes / shares, merchandise sales, etc.

Gamer consumer deep dive Q3 2021

Cover image for Gamer consumer deep dive Q3 2021

Karol Severin

December 2021

Gaming

mobile games

Business Strategy

This report presents a deep dive into gamers across five areas: Gamer segments Console owners Services and apps Games behaviours Entertainment behaviours Including more than fifty slides of data and analysis, as well as detailed Excel files, the topics covered include: mobile gamers, console gamers, computer gamers, Xbox, PlayStation, Nintendo, Dis...

Video Consumer Snapshot Q3 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

Cover image for Video Consumer Snapshot Q3 2021

Tim Mulligan

December 2021

Online video

SVOD

SVOD subscriptions

This slide deck presents consumer demand for video subscription services and streaming consumption, with detail for streaming services and video consumption preferences The data is pulled from MIDiA’s Q3 2021 Consumer Survey fielded in the US, UK, Australia,...

Music market subscriber shares 2021
Growth is not letting up yet

Cover image for Music market subscriber shares 2021

Mark Mulligan

December 2021

Subscriptions

Streaming

Music Subscriptions

This report presents key figures from MIDiA’s global music subscriber market shares model. The full dataset is published alongside this report, with quarterly data (from Q4 2015 to Q1 2021) and annual label trade revenue (from FY 2015 to FY 2020) for more than 20 streaming services across 34 different markets.

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