Reports

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TV monetisation
The third way

Tim Mulligan

28 Feb 2023

Comcast asia pacific NBCUniversal

The slowing of subscription growth in developed markets means that streaming services have to look both towards post-subscription and post-advertising models. A focus on retention will maintain downward pressure on subscription price elasticity, compounded by the need to ration advertising loads to minimise churn.

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Year of change
Themes that will shape entertainment in 2023

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston, Perry Gresham, Samuel Griffin, Ben Woods and Srishti Das

15 Feb 2023

Spotify YouTube Amazon

This report deep dives into the themes identified in MIDiA’s 2023 predictions report. These themes will drive innovation in the digital entertainment landscape in 2023 across music, video, games, audio, cultural trends, and the creator economy. Expect 2023 to be a of period significant disruption and innovation forced upon the digital entertainme...

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Tipping point
How in-game spending will eat the games world

Karol Severin

1 Feb 2023

steam Ubisoft FIFA

Though parts of the games industry still stigmatise in-game purchases, the business model is a fundamental part of a successful and sustainable growth formula for games companies. The current macroeconomic climate will only catalyse their importance. Diving into the nuances of in-game spenders’ behaviours and attitudes unlockssignificant growth a...

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Watch parties
Rebooting the watercooler moment

Ben Woods

1 Feb 2023

YouTube Amazon Netflix

Group watching television with family and friends is being consigned to a bygone era. Algorithms are forcing entertainment consumers into silos through an endless stream of personally recommended content and the fallout is a relentless battle for audience engagement across a myriad of devices.

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Reintroducing scarcity
How entertainment can find value amid the growing digital clutter

Hanna Kahlert

1 Feb 2023

Apple TV Disney Instagram

Games, sports, music, video, audio, and social content all compete not only for consumers’ attention (and money), but also their fandom. However, the oversaturation of content is devaluing entertainment itself, by overly commodifying it. Entertainment businesses and content providers will need to rethink how to generate better value for audiences...

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Podcast videos
Format blurring expands podcasts’ future

Annie Langston

1 Feb 2023

Creators Apple Spotify

Podcasts are breaking out of traditional audio and entering the video space, as nearly a quarter of consumers now watch podcast videos monthly. Visual elements for podcasts are becoming a crucial tool to reach new audiences and engage current listeners.

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Kill the campaign
Music marketing needs branding, not direct response

Mark Mulligan and Tatiana Cirisano

1 Feb 2023

Streaming Spotify Marketing

The debate over a new streaming royalties regime is capturing attention, but economics will not fix the underlying paradigm shifts that are the true cause for streaming’s problems: there is not enough money to go around for the ballooning amount of music on streaming services, and passive consumption is the new norm.

Cover image for Video consumer monetisation snapshot Q3 2022

Video consumer monetisation snapshot Q3 2022
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, and Brazil

Tim Mulligan

1 Feb 2023

Online video Audience Insight video monetisation

This slide deck presents consumer demand for video subscription services, transactional video consumption, and advertising responsiveness. The data is pulled from MIDiA’s Q3 2022 consumer survey, fielded in the US, UK, Australia, Canada, Germany, France, Sweden, South Korea, and Brazil.

Cover image for MIDiA Research video subscription forecasts 2023-2030

MIDiA Research video subscription forecasts 2023-2030
APAC to the fore

Mark Mulligan, Tim Mulligan, Perry Gresham and Ben Woods

15 Jan 2023

Online video SVOD Marketing Strategy

This report presents the key figures, trends, and drivers of MIDiA’s video streaming subscription forecast model. The revenue figures presented in this report are in billions of US dollars unless otherwise stated. An Excel file posted alongside this report provides complete region and country-level data, as well as a detailed methodology statemen...

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Pivot point
MIDiA 2023 predictions

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston and Ben Woods

12 Jan 2023

Free Report

Business Strategy

MIDiA analysts dive into our 2023 predictions, and why we believe it will be the ' pivot point '. Watch the webinareither on YouTube or LinkedIn ....

Cover image for Music discovery snapshot Q3 2022

Music discovery snapshot Q3 2022
Fandom under threat

Kriss Thakrar and Tatiana Cirisano

4 Jan 2023

Spotify YouTube YouTube Music

Despite the hyper-saturated music landscape, music discovery is generally not a problem for most consumers. Gen Z and millennials have similar music discovery habits, but gen Z struggle slightly more with discovery and are more influenced by TikTok, while millennials are perhaps the last generation to see radio as a main source of music discovery.

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Nightlife in the new normal
Remote work shifts the entertainment balance

Tatiana Cirisano and Perry Gresham

4 Jan 2023

Apple TV Netflix Twitter

Coronavirus pandemic work patterns are now ingrained in the United States, where 42% of consumers work from home and a fifth are hybrid workers. In the ‘new normal’, home workers spend less time on both digital and in-person entertainment compared to those who commute.

Audiobook consumer profile
Following in podcasts’ footsteps

Annie Langston

4 Jan 2023

Apple Spotify YouTube

The audiobook market is at an important stage of its evolution. Similar to podcasts, the niche format is trying to grow amid heightened competition for consumers’ time and attention, while the looming recession puts subscriptions growth and retention under pressure.

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Stream, interact, repeat
Why SVOD needs a social engagement revolution

Ben Woods

4 Jan 2023

YouTube Netflix roku

Audience engagement with subscription video on demand (SVOD) services is sliding, with multi-tasking on social media often relegating shows to background viewing. Social media is the threat, but also the catalyst for a radical recalibration of the SVOD viewing experience that will help these services claw back what is lost.

Cover image for Social platform user snapshot Q3 2022

Social platform user snapshot Q3 2022

Hanna Kahlert

4 Jan 2023

Social media Audience Insight Media and Marketing

This slide deck presents a snapshot of different social platform users, including age breakdowns, time spent on social overall, time spent creating content, and ad tolerance. It covers Facebook, YouTube, Twitter, WhatsApp, Pinterest, Instagram, Snapchat, Discord, and TikTok.

Cover image for Games subscriber profiles Q3 2022

Games subscriber profiles Q3 2022

Karol Severin

4 Jan 2023

games subscriptions Audience Insight esports audiences

This report presents a snapshot of behaviours and demographic data on weekly active users (WAUs) of key games subscription services. It includes the following games subscription service segments: Apple Arcade EA Play / EA Play Pro Nintendo Switch Online PlayStation Now PlayStation Plus Stadia Ubisoft+ Xbox Live Xbox Game Pass The data in this repor...

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The great movie reset
How films can drive higher income spending in video

Tim Mulligan

22 Dec 2022

Apple Amazon Apple TV

The role of film in popular culture and the evolution of video streaming has reached an inflection point. After the near death of the box office in 2020, and the subsequent shattering of the box office window by studios desperate to generate returns on pre-Covid investments, film is once again at an inflection point.

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Social 2.0
Social media’s survival of the fittest, and how marketers fit in

Ashleigh Millar

21 Dec 2022

YouTube Netflix Facebook

The history of social media has long been defined by continual evolution and iteration, but now shifts across the value chain are becoming more substantive, heralding a new era. Social platforms themselves are changing, and so too are the attitudes, expectations, and behaviours of their users, with audiences’ appetites for carefully curated, heav...

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Music industry earnings Q3 2022
Pre-recession growth

Mark Mulligan

20 Dec 2022

Spotify Pandora Slacker

The early 2020s saw an influx of capital into the music business, with the promise of music rights being an asset class that was uncorrelated with the wider economy. The irony is that as music catalogue investments slowed (due to rising costs of capital), the first nine months of 2022 saw the music business deliver a performance that suggests the i...

Cover image for 2023 MIDiA predictions

2023 MIDiA predictions
Pivot point

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston, Perry Gresham, Samuel Griffin, Kazia Rothwell and Ben Woods

20 Dec 2022

Apple YouTube Amazon

In this report, MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, games, marketing, audio and cultural trends in 2023 and beyond. Themes for 2023: Cost-of-living crunch: Entertainment spending will weaken, but some formats will fare better than others Perceived value wil...

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