Reports Video

Video consumer monetisation snapshot Q3 2022 US, Canada, Australia, UK, Germany, France, Sweden, South Korea, and Brazil

Report by Tim Mulligan
Cover image for Video consumer monetisation snapshot Q3 2022
PDF PowerPoint Excel

Our clients have full access to all of our reports. Clients can log in to read this report. Click here to become a client. Alternatively, you can purchase this individual report.

Introduction

This slide deck presents consumer demand for video subscription services, transactional video consumption, and advertising responsiveness. The data is pulled from MIDiA’s            2022 consumer survey, fielded in the US, UK, Australia, Canada, Germany, France, Sweden, South Korea, and Brazil. The total sample size of nationally representative            year old online respondents was            and the survey was fielded in September 2022.

Key insights

  • Subscription video            demand (SVOD) maintains its dominance                       of consumers paying for monthly            subscriptions versus            for free ad-supported           
  • Penetration rates                       monthly consumer SVOD spending is            at            and now exceeds not            any money on SVOD                      
  • Live linear            viewing has declined to                      
  • Penetration rates            subscribing to two or more            services now accounts for            of            consumers
  • Pay-per-view for            and TV remains niche at           
  • Savvy switching            subscribing and unsubscribing to SVOD            based on content availability)            remains niche at           

Unlock critical media insight and intelligence for competitive advantage

Our clients have full access to all of our reports. Become a Client

Already a client? Login to read this report

Or, purchase this individual report