Digital advertising reception of gamers, Q4 2022

Karol Severin

March 2023

This report presents a 2022 snapshot of gamers’ reception to various types of digital advertisements. It covers:

Display / advertisements
Video advertisements
Video advertisements mobile games
Audio advertisements
Advertisements that relevant to the consumer
Advertisements in that consumers already pay for

Gamer segments included are:

By gamer (Mobile, PC, Console)
By games fans (FPS, RPG, Action / Platformer, Open world, Sandbox, Puzzle, Strategy, MOBA, Survival, and sports
By games subscriber (Apple Arcade, EA Play Pro, NintendoSwitch Online, Xbox Game Xbox Live, PlayStation Now, PlayStation

The data in this report is from MIDiA Research’s 2022 consumer survey. The presented slides show a weighted average of US, UK, Canada, Australia, France,Germany, Sweden, Brazil, and South Korea For data by market, please refer to the excel dataset of this report.

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