Digital advertising reception of gamers, Q4 2022
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This report presents a 2022 snapshot of gamers’ reception to various types of digital advertisements. It covers:
- Display / advertisements
- Video advertisements
- Video advertisements mobile games
- Audio advertisements
- Advertisements that relevant to the consumer
- Advertisements in that consumers already pay for
Gamer segments included are:
- By gamer (Mobile, PC, Console)
- By games fans (FPS, RPG, Action / Platformer, Open world, Sandbox, Puzzle, Strategy, MOBA, Survival, and sports
- By games subscriber (Apple Arcade, EA Play Pro, NintendoSwitch Online, Xbox Game Xbox Live, PlayStation Now, PlayStation
The data in this report is from MIDiA Research’s 2022 consumer survey. The presented slides show a weighted average of US, UK, Canada, Australia, France,Germany, Sweden, Brazil, and South Korea For data by market, please refer to the excel dataset of this report.