Though parts of the games industry still stigmatise in-game purchases, the business model is a fundamental part of a successful and sustainable growth formula for games companies. The current macroeconomic climate will only catalyse their importance. Diving into the nuances of in-game spenders’ behaviours and attitudes unlocks significant growth and conversion optimisation opportunities for games companies that are already in pursuit of this business model. For companies that have yet to embrace in-game spending, the time is now. Not just from the commercial point of view, but also for the sake of satisfying expectations of next-gen gamers in the mid to long-term.

Companies and brands mentioned in this report:  Activision, Electronic Arts (EA), FIFA , Frontier, League of Legends , Madden NFL, Steam, and Ubisoft