The AI entertainment revolution How artificial intelligence will reshape media consumption

Hanna Kahlert, Ashleigh Millar, Tatiana Cirisano and Annie Langston

March 2023

2023 has been jump-started by rapid progression in the adoption of artificial intelligence (AI). From the launch of ChatGPT to AI-powered DJs, this technology is revolutionising common practices, impacting consumers, creators, and industry leaders alike. While the full implications of AI are still evolving, it is crucial to monitor how the developing technology affects entertainment and culture as a whole. In this report, we delve into both the short and long-term opportunities and challenges this paradigm-shifting development will bring about across digital entertainment.

Companies and brands mentioned in this report: Adobe, Apple Books,BandLab, Bard, Bing, ChatGPT, CoSo, Copilot, DALL-E, Deep Fake Neighbour Wars, Deviantart,Electric Sheep, Github, Google, ITV ,Ingrooves, Instagram, Jasper, Lil Miquela, Microsoft, MidJourney, Minibeats, OpenAI,PlaylistAI, Quora, Snapchat, Splice,Spotify, StabilityAI, Sydney, TikTok, Uhmbrella, and YouTube

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