Reports Critical Developments

The AI entertainment revolution How artificial intelligence will reshape media consumption

Report by Hanna Kahlert, Ashleigh Millar, Tatiana Cirisano and Annie Langston
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20,000 foot view:  2023 has been jump-started by rapid progression in the adoption of artificial intelligence (AI). From the launch of ChatGPT to AI-powered DJs, this technology is revolutionising common practices, impacting consumers, creators, and industry leaders alike. While the full implications of AI are still evolving, it is crucial to monitor how the developing technology affects entertainment and culture as a whole. In this report, we delve into both the short and long-term opportunities and challenges this paradigm-shifting development will bring about across digital entertainment.

Key insights 

  • Machine learning            speeding up complex decision making            will, in turn, impact search            discovery algorithms, and inform content            marketing strategies, and even creative           
  • AI will            lean-back behaviours by facilitating /            discovery
  • It can            lower production and casting costs            automatically filling in blanks and            average audiences to try their            at creating
  • AI will            the financial and educational barriers            entry for creation and support            creative process at every step            the way: inspiration, creation, editing,            distribution. 
  • As artificial            continues to grow, more employees            be required to be proficient            AI prompting (i.e., knowing how            engineer results from AI via            input / prompts in the            effective manner)
  • AI can            traditional consumer insights by quickly            through large volumes of data,            patterns, drawing insights, and making           
  • The mid-            long-term sticking point will orient            rights ownership and creative attribution            something that has traditionally been            of an issue for smaller            who can build first and            questions later, than for larger            which have to answer to            and multi-tiered organisational structures with            in place to internal disruption
  • This may            an opportunity, surprisingly, for NFTs            which would be able to            ownership of a work used            an AI generation back to            original creator
  • The next            in this new space will            competition over which company has            highest-quality, rights-cleared, datasets behind its            – and can assure its            that their IP ownership is           

Companies and brands mentioned in this report:  Adobe,  Apple Books,BandLab, Bard, Bing, ChatGPT, CoSo, Copilot, DALL-E, Deep Fake Neighbour Wars, Deviantart,Electric Sheep, Github, Google, ITV ,Ingrooves, Instagram, Jasper, Lil Miquela, Microsoft, MidJourney, Minibeats, OpenAI,PlaylistAI,  Quora,  Snapchat, Splice,Spotify, StabilityAI, Sydney, TikTok, Uhmbrella, YouTube