Podcast videos Format blurring expands podcasts’ future
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Podcasts are breaking out of traditional audio and entering the video space, as nearly a quarter of consumers now watch podcast videos monthly. Visual elements for podcasts are becoming a crucial tool to reach new audiences and engage current listeners. Rather than isolating audiences on streaming platforms, podcast content is now accessible on a variety of platforms in a more mainstream medium, creating new avenues for the format to grow.
Companies and brands mentioned in this report: Alex Cooper, Amazon, Amazon Prime Video, Anchor, Apple, Apple Podcasts, Apple TV+, ByteDance, Disctopia, Emma Chamberlain, Futuro Studios, George Clarke, Google, Grace Keeling, Harry Styles, HBO Max, iHeart, Instagram, Jennifer Lopez, Joe Rogan, Max Balegde, Motion Agency, Netflix, Riverside.fm, Spotify, TikTok, YouTube, and Zane Lowe