Attention economy Reasons, not ways, to spend attention
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Audiences are consuming in different ways, on different platforms, and at different times – from lean-back passive viewing, to lean-forward on-demand, lean-in social engagement, and lean-through creation. Web largely driven by AI, will not change this. However, the resulting content saturation (in addition to existing attention saturation) will inflate the existing challenges that entertainment companies face in vying for limited audience focus. Thus, it is important for all entertainment companies to understand where they are meeting their audiences, and why.
Companies and brands mentioned in this report: AOL, BandLab, BeReal, Facebook, GarageBand, Meta, Instagram, Myspace, Netflix, Snapchat, Sounds, Spotify, TikTok, Twitch, Twitter, YouTube