Reports: Entertainment and Fandom

Explore fandom, identity, scenes and culture across music, games, audio and video. Understand what moves audiences and the new cultural and behavioural themes that shape entertainment today

Cover image for Bundling 2.0

Bundling 2.0
Pivoting the cost-of-living crisis into a cross-entertainment growth opportunity

Tim Mulligan and Ben Woods

26 Jan 2024

Business Strategy

Bundling can ease pressures caused by the cost-of-living crisis by delivering consumer choice and stable recurring revenues for TV-streaming services. This is not a return to the pay TV model of old, but a simplification of a fragmented entertainment landscape to support streaming TV’s route to profitability.

Cover image for MIDiA's 2024 predictions webinar

MIDiA's 2024 predictions webinar
The algorithm is not listening

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Tatiana Cirisano, Perry Gresham, Kazia Rothwell, Ben Woods and Ashleigh Millar

12 Jan 2024

Free Report

MIDiA analysts dive into our 2024 predictions, and why we believe the algorithm isn't listening. Watch the webinareither on YouTube or LinkedIn ....

Cover image for Profiling gamers by platform

Profiling gamers by platform

Karol Severin

21 Dec 2023

Audience Insight

This report presents key metrics and consumer insights regarding mobile gamers, console gamers, and computer gamers. It is targeted to help investors, distributors, developers, and publishers understand the nuances and commonalities between these three segments.

Cover image for MIDiA’s 2024 predictions report

MIDiA’s 2024 predictions report
The algorithm is not listening

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Perry Gresham, Kazia Rothwell and Ben Woods

14 Dec 2023

Business Strategy

2023 was another year of change and disruption. 2024 will be even more defined by change than the years that preceded it. But much of this change will be defined by reaction more than action. The unintended consequences of years of innovation have resulted in environments where many consumers are getting further away from their wants and needs, not...

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Music x Climate

Hanna Kahlert

7 Dec 2023

Free Report

Audience Insight

As 2023 draws to a close, and the United Nations Climate Change Conference takes place for the 28th year, it is an important time for the music industry to reflect on our impact on the environment and how we can do better. This could take a variety of forms.

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The coming sports monetisation revolution

Tim Mulligan

5 Dec 2023

Audience Insight

Despite recent sports rights hikes (driven by tech major interventions, such as Amazon’s NFL Thursday Night Football 2021 rights agreement), sports as a broadcast asset is under increased scrutiny. An ageing audience, combined with its decreasing relative importance in home entertainment, means that live sports must work harder to justify its hef...

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Immersive video fandom
The rise of the centralised interactive fan world

Ben Woods

23 Nov 2023

Product Strategy

Video IP holders could extract more value from superfans by deploying monetisation strategies used by social video platforms and virtual gaming universes. The music industry has already shown how, through interactive fan worlds. These video game experiences allow IP holders to centralise fan engagement to capitalise on digital monetisation techniqu...

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Solid progress
German music consumer user profile

Mark Mulligan

31 Oct 2023

Audience Insight

This report presents MIDiA consumer data for key music behaviours of German consumers All data is for Germany except when ‘all country average’ is referred to. This is the weighted average of all countries surveyed Data covered includes streaming and social app usage, and key audio formats (radio, streaming, podcasts).

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Radio future vision
Build the new and transform the old

Annie Langston

28 Oct 2023

Business Strategy

Despite extensive efforts by radio broadcasters to redress the digital shift with offerings like podcasts and streaming apps, radio’s audience continues to fall. The fundamental question is: how does radio attract younger audiences that have never been radio natives? Ultimately, radio must act, and fast.

Cover image for MIDiA Research 2023-2030 global games industry forecasts

MIDiA Research 2023-2030 global games industry forecasts
Life post-peak

Karol Severin and Perry Gresham

27 Oct 2023

Business Strategy

This report discusses key drivers, inhibitors, and developments that will affect the games industry throughout the remainder of the decade. It offers investors, rightsholders, and distributors a glimpse into what lies ahead, accompanied by strategic recommendations and a plethora of hard to find, business-critical, modelled metrics.

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Youth versus age
A streaming video sanity check

Tim Mulligan

6 Oct 2023

Audience Insight

The video industry is fixated on the disengagement of youth audiences from traditional TV and the risks of this continuing unabated into the streaming TV era. However, this fear is based on flawed assumptions around the relative value of younger consumers versus older demographics – particularly the 55+s.

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Latent potential
Japan music consumer user profile

Mark Mulligan and Tatiana Cirisano

19 Sep 2023

Music streaming Audience Insight

This report presents MIDiA consumer data for key music behaviours of Japan’s consumers. The data covered includes streaming app usage, social app usage, key audio formats (radio, streaming, and podcasts), fandom / identity, and artist content. All data is from our Q1 2023 survey, fielded in US, Canada, Mexico, Australia, Japan, Sweden, France, Ge...

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How you play matters
Profiling solo, team, and couch players

Karol Severin

18 Sep 2023

Audience Insight

This report presents MIDiA’s consumer survey data, zooming in on players of specific gamer types. Data includes age, gender, income, time spent across entertainment, money spent on and inside games, as well as games genre preferences. QUESTION ASKED: Which of the following types of gameplay do you like the most? (select up to three) ANSWER OPTION...

Cover image for Ad responsiveness in the era of content saturation

Ad responsiveness in the era of content saturation

Hanna Kahlert

31 Aug 2023

Audience Insight

The digital entertainment space is more saturated than ever, with content spread and duplicated across dozens of platforms, from social to streaming. Advertising and marketing teams face incredible competition and a tough economic environment in which to elicit spend from users.

Cover image for The state and future of music fandom

The state and future of music fandom
Unleashing fan creativity

Tatiana Cirisano

21 Aug 2023

Spotify YouTube SoundCloud

Streaming is buckling under the weight of new music being released every day, listenership is fragmenting, and artificial intelligence is poised to intensify these challenges. The music industry’s next era of growth lies in monetising fandom, not consumption.

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The FAST advantage
Build sustainable consumer models

Tim Mulligan and Ben Woods

14 Aug 2023

Streaming Amazon Netflix

Inflation and retention pressures are combining to make free ad-supported streaming TV (FAST) an appealing go-to-market strategy for video distributors.FAST is still underperforming significantly in engagement terms when compared to its video rivals, but there are promising signs.

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Music’s podcast potential
Focus on branding over discovery

Annie Langston

14 Aug 2023

Labels Streaming Artists

In this hyper-fragmented entertainment consumption space, artists and labels must use every tool available to break out above the noise. Artists must diversify their content to not only promote their music, but to develop their personal brand. Podcasts are an effective vessel to target niche audiences and build a brand, both within and outside of m...

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Return to live
Post-pandemic music fans

Kriss Thakrar and Tatiana Cirisano

20 Jul 2023

Consumer behaviour live music Music creators

Today’s live music audience skews 45+, with rock concerts and theatres / concert halls dominating sales. Fandom is by far the strongest factor in purchasing tickets, eclipsing price, and location. So, despite challenges like inflation and scalping, most concertgoers plan to attend more or the same number of concerts going forward.

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Tipping point
The coming consolidation of live service games

Karol Severin and Perry Gresham

17 Jul 2023

ariana grande Call of Duty FIFA

The games industry has become addicted to the promise of lower risk and better ROI from live service games. As a result, there has been a flurry of live service titles released over the last 10 years. This is the key reason why the games industry’s core business model has shifted from unit-sales based to engagement based.

Cover image for Streaming TV meets local

Streaming TV meets local
How local content commissioning regulation will reshape streaming output

Tim Mulligan

5 Jul 2023

Netflix Amazon Prime house of cards

US headquartered global video players have grown their business models outside of national regulatory frameworks. The streaming video on demand (SVOD) model is now being disrupted as national governments respond to domestic concerns over the erosion of local TV and film industries and the supplanting of local cultural output.

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