Reports: Entertainment and Fandom

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

MIDiA Research 2023-2030 global games industry forecasts
Life post-peak

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Karol Severin and Perry Gresham

October 2023

Business Strategy

This report discusses key drivers, inhibitors, and developments that will affect the games industry throughout the remainder of the decade. It offers investors, rightsholders, and distributors a glimpse into what lies ahead, accompanied by strategic recommendations and a plethora of hard to find, business-critical, modelled metrics.

Youth versus age
A streaming video sanity check

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Tim Mulligan

October 2023

Audience Insight

The video industry is fixated on the disengagement of youth audiences from traditional TV and the risks of this continuing unabated into the streaming TV era. However, this fear is based on flawed assumptions around the relative value of younger consumers versus older demographics – particularly the 55+s.

Latent potential
Japan music consumer user profile

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Mark Mulligan and Tatiana Cirisano

September 2023

Music streaming

Audience Insight

This report presents MIDiA consumer data for key music behaviours of Japan’s consumers. The data covered includes streaming app usage, social app usage, key audio formats (radio, streaming, and podcasts), fandom / identity, and artist content. All data is from our Q1 2023 survey, fielded in US, Canada, Mexico, Australia, Japan, Sweden, France, Germany, and UK.

How you play matters
Profiling solo, team, and couch players

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Karol Severin

September 2023

Audience Insight

This report presents MIDiA’s consumer survey data, zooming in on players of specific gamer types. Data includes age, gender, income, time spent across entertainment, money spent on and inside games, as well as games genre preferences. QUESTION ASKED: Which of the following types of gameplay do you like the most? (select up to three) ANSWER OPTIONS INCLUDED: S olo vs computer, solo vs other solo players, small team (max 4) vs other small teams online, large teams (more than 4) vs other large teams online, in a team vs computer (co-op / PvE), with someone physically present in the room, and against someone in the room.

Ad responsiveness in the era of content saturation

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Hanna Kahlert

August 2023

Audience Insight

The digital entertainment space is more saturated than ever, with content spread and duplicated across dozens of platforms, from social to streaming. Advertising and marketing teams face incredible competition and a tough economic environment in which to elicit spend from users.

The state and future of music fandom
Unleashing fan creativity

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Tatiana Cirisano

August 2023

Spotify

YouTube

SoundCloud

Streaming is buckling under the weight of new music being released every day, listenership is fragmenting, and artificial intelligence is poised to intensify these challenges. The music industry’s next era of growth lies in monetising fandom, not consumption.

The FAST advantage
Build sustainable consumer models

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Tim Mulligan and Ben Woods

August 2023

Streaming

Amazon

Netflix

Inflation and retention pressures are combining to make free ad-supported streaming TV (FAST) an appealing go-to-market strategy for video distributors.FAST is still underperforming significantly in engagement terms when compared to its video rivals, but there are promising signs.

Music’s podcast potential
Focus on branding over discovery

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Annie Langston

August 2023

Labels

Streaming

Artists

In this hyper-fragmented entertainment consumption space, artists and labels must use every tool available to break out above the noise. Artists must diversify their content to not only promote their music, but to develop their personal brand. Podcasts are an effective vessel to target niche audiences and build a brand, both within and outside of music.

Return to live
Post-pandemic music fans

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Kriss Thakrar and Tatiana Cirisano

July 2023

Consumer behaviour

live music

Music creators

Today’s live music audience skews 45+, with rock concerts and theatres / concert halls dominating sales. Fandom is by far the strongest factor in purchasing tickets, eclipsing price, and location. So, despite challenges like inflation and scalping, most concertgoers plan to attend more or the same number of concerts going forward.

Tipping point
The coming consolidation of live service games

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Karol Severin and Perry Gresham

July 2023

ariana grande

Call of Duty

FIFA

The games industry has become addicted to the promise of lower risk and better ROI from live service games. As a result, there has been a flurry of live service titles released over the last 10 years. This is the key reason why the games industry’s core business model has shifted from unit-sales based to engagement based.

Streaming TV meets local
How local content commissioning regulation will reshape streaming output

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Tim Mulligan

July 2023

Netflix

Amazon Prime

house of cards

US headquartered global video players have grown their business models outside of national regulatory frameworks. The streaming video on demand (SVOD) model is now being disrupted as national governments respond to domestic concerns over the erosion of local TV and film industries and the supplanting of local cultural output.

Radio WAUs
Blurring broadcast lines

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Annie Langston

July 2023

Spotify

Radio

iHeart

The radio industry has traditionally thought in terms of monthly audiences and reach rather than engagement. It is time for the radio industry to start thinking in terms of weekly engagement so that it can better benchmark itself against the wider picture of digital entertainment It is time for radio to think in terms of weekly active users (WAUs) As radio consumption steadily declines over time, it is imperative to understand the current userbases Globally, radio WAUs skew older, making the transition into digital platforms such as podcasting more challenging.

Live sport 2.0
Capturing younger audiences with the creator economy

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Ben Woods

June 2023

YouTube

Apple TV

Twitch

The funding model for live sports has created fissures between older viewers who can afford to pay a premium for live access and younger audiences who either cannot, or do not want to. While older generations are accustomed to paying for access to content, younger generations grew up in a world with accessible content galore.

Fandom and identity
For fans, entertainment goes beyond enjoyment of content

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Hanna Kahlert

June 2023

YouTube

Instagram

Snapchat

Across entertainment, fandom is used to judge, predict, and generate successful commissioning and distribution strategies. Fandom indicates reliable audiences who will spend money on propositions and come back for more at the next instalment. It shows who will buy merchandise, attend shows and events, or purchase in-game cosmetics.

US SVOD consumer podcast engagement
Audio is the new spinoff

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Annie Langston

June 2023

Apple

Apple

Spotify

As consumer attention fragments across platforms and content types, it is increasingly important for both streaming subscription video services and podcast creators to maximise their content reach. For streaming subscription video on demand (SVOD) services, podcasts provide new opportunities to reach and retain audiences.

Burnishing the back catalogue
Retention in an inflationary era

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Ben Woods

May 2023

Spotify

Netflix

Disney

With inflation squeezing commissioning budgets, streaming-TV services are battling to demonstrate value to consumers who risk churning under pressure from the cost-of-living crisis. The big spend on new shows to grow playbook is not only unsustainable, but also out-of-step with the consumer appetite for classic content.

Pre-empting video piracy in the streaming TV era

Cover image for Pre-empting video piracy in the streaming TV era

Tim Mulligan

May 2023

Netflix

Netflix

Business Strategy

Video piracy had been downgraded as a significant disruptive risk in the era of subscription video on demand (SVOD) and free ad-supported streaming TV (FAST). While peer-to-peer (P2P) file-sharing piracy is a declining niche activity at 7% penetration, streaming piracy is has slightly increased to 10% as the cost-of living crisis and recessionary fears increase the use case for piracy among digital entertainment consumers.

Podcasts and gamers
How audio can propel the gaming universe

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Annie Langston and Kazia Rothwell

May 2023

Spotify

Spotify

YouTube

The rise of games-inspired content is taking entertainment by storm. This illustrates the power of not only games content itself, but the fandoms that keep it alive, revealing an audience for other entertainment formats to tap into. As games aficionados over-index for a variety of podcasting behaviours, podcasts are an opportunity for games companies to turn many of the adverse effects of attention inflation into opportunities to drive fandom, engagement, and revenue along the way.

Games purchasing by format
Brick and mortar is not dead

Cover image for Games purchasing by format

Karol Severin

May 2023

Audience Insight

This report presents a Q1 2023 snapshot of US gamers who bought at least one game within a six-month period (between October 2022 and March 2023). This is broken down by physical versus digital format and digital versus physical distribution channel. It covers: % of gamers who purchased a game in a physical format through a physical (brick and mortar) retailer (e.

The great monetisation reset
New ways to monetise streaming video audiences

Cover image for The great monetisation reset

Tim Mulligan and Ben Woods

April 2023

Product Strategy

This keynote took place at the beginning of the MIDiA webinar:The great monetisation reset |New ways to monetise streaming video audiences. The full presentation, panel, and Q&A session, can be found on LinkedIn and YouTube ....

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