Optimising the monetisation opportunities for TV and film fandom in the TV-streaming era

In an increasingly saturated entertainment landscape, understanding the fandom overlaps between previously distinct media formats is more important than ever. This is especially important for video as TV and film still retain their role as the central hub of mainstream entertainment. This report analyses MIDiA’s Q3 2023 brand tracker data to identify fandom overlaps across TV, film, music, and games. Crucially, it identifies the optimal points of fandom intersection and provides video IP holders with leverage points for monetising adjacent audiences.

Companies and brands mentioned in this report: Ariana Grande, The Avengers, Batman, Blue Bloods, Ed Sheeran, Euphoria, Game of Thrones, Harry Potter, James Bond, Joe Rogan, John Wick, Jurassic Park, Law and Order, The Lord of the Rings, Mario, MrBeast, NCIS, Spider-man, Star Wars, Stranger Things, Succession, Super Mario Bros., Taylor Swift, The Last of Us, The Simpsons, The Witcher, and Travis Scott

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