Reports: Entertainment and Fandom

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Games subscription user deep dive
More is more

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Karol Severin

February 2024

Audience Insight

Games subscriptions are playing an increasingly important role in the distribution section of the games industry’s value chain. A growing number of developers, therefore, must think through whether to...

Audio substitute threat
Measuring consumer time allocation

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Rutger Rosenborg

February 2024

Streaming

cannibalization

Radio

All forms of entertainment compete not only for the same time, but increasingly for the same digital real estate. As audio streaming platforms move towards all-in-one access to multiple formats, both platforms...

Beyond the obvious
Building future-focused strategy

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Mark Mulligan, Keith Jopling and Kriss Thakrar

February 2024

Product Strategy

Business strategy has long been demarcated across sustaining and disruptive innovation. In the digital realm the latter has had the upper hand, but as digital enters a slower growth phase, sustaining innovation...

Superstars and their superfans
Turning point

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Tatiana Cirisano

February 2024

Audience Insight

Key data and insights included in this report: Consumer awareness, listenership, and fandom rates of music stars including Taylor Swift, Ariana Grande, Ed Sheeran, Drake, Billie Eilish, Post Malone, The...

Optimising the monetisation opportunities for TV and film fandom in the TV-streaming era

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Tim Mulligan

February 2024

Audience Insight

In an increasingly saturated entertainment landscape, understanding the fandom overlaps between previously distinct media formats is more important than ever. This is especially important for video as...

Bundling 2.0
Pivoting the cost-of-living crisis into a cross-entertainment growth opportunity

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Tim Mulligan and Ben Woods

January 2024

Business Strategy

Bundling can ease pressures caused by the cost-of-living crisis by delivering consumer choice and stable recurring revenues for TV-streaming services. This is not a return to the pay TV model of old, but...

MIDiA's 2024 predictions webinar
The algorithm is not listening

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Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Tatiana Cirisano, Perry Gresham, Kazia Rothwell, Ben Woods and Ashleigh Millar

January 2024

MIDiA analysts dive into our 2024 predictions, and why we believe the algorithm isn't listening. Watch the webinareither on YouTube or LinkedIn ....

Profiling gamers by platform

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Karol Severin

December 2023

Audience Insight

This report presents key metrics and consumer insights regarding mobile gamers, console gamers, and computer gamers. It is targeted to help investors, distributors, developers, and publishers understand...

MIDiA’s 2024 predictions report
The algorithm is not listening

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Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Perry Gresham, Kazia Rothwell and Ben Woods

December 2023

Business Strategy

2023 was another year of change and disruption. 2024 will be even more defined by change than the years that preceded it. But much of this change will be defined by reaction more than action. The unintended...

Music x Climate

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Hanna Kahlert

December 2023

Audience Insight

As 2023 draws to a close, and the United Nations Climate Change Conference takes place for the 28th year, it is an important time for the music industry to reflect on our impact on the environment and...

The coming sports monetisation revolution

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Tim Mulligan

December 2023

Audience Insight

Despite recent sports rights hikes (driven by tech major interventions, such as Amazon’s NFL Thursday Night Football 2021 rights agreement), sports as a broadcast asset is under increased scrutiny. An...

Immersive video fandom
The rise of the centralised interactive fan world

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Ben Woods

November 2023

Product Strategy

Video IP holders could extract more value from superfans by deploying monetisation strategies used by social video platforms and virtual gaming universes. The music industry has already shown how, through...

Solid progress
German music consumer user profile

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Mark Mulligan

October 2023

Audience Insight

This report presents MIDiA consumer data for key music behaviours of German consumers All data is for Germany except when ‘all country average’ is referred to. This is the weighted average of all countries...

Radio future vision
Build the new and transform the old

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Annie Langston

October 2023

Business Strategy

Despite extensive efforts by radio broadcasters to redress the digital shift with offerings like podcasts and streaming apps, radio’s audience continues to fall. The fundamental question is: how does...

MIDiA Research 2023-2030 global games industry forecasts
Life post-peak

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Karol Severin and Perry Gresham

October 2023

Business Strategy

This report discusses key drivers, inhibitors, and developments that will affect the games industry throughout the remainder of the decade. It offers investors, rightsholders, and distributors a glimpse...

Youth versus age
A streaming video sanity check

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Tim Mulligan

October 2023

Audience Insight

The video industry is fixated on the disengagement of youth audiences from traditional TV and the risks of this continuing unabated into the streaming TV era. However, this fear is based on flawed assumptions...

Latent potential
Japan music consumer user profile

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Mark Mulligan and Tatiana Cirisano

September 2023

Music streaming

Audience Insight

This report presents MIDiA consumer data for key music behaviours of Japan’s consumers. The data covered includes streaming app usage, social app usage, key audio formats (radio, streaming, and podcasts),...

How you play matters
Profiling solo, team, and couch players

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Karol Severin

September 2023

Audience Insight

This report presents MIDiA’s consumer survey data, zooming in on players of specific gamer types. Data includes age, gender, income, time spent across entertainment, money spent on and inside games,...

Ad responsiveness in the era of content saturation

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Hanna Kahlert

August 2023

Audience Insight

The digital entertainment space is more saturated than ever, with content spread and duplicated across dozens of platforms, from social to streaming. Advertising and marketing teams face incredible competition...

The state and future of music fandom
Unleashing fan creativity

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Tatiana Cirisano

August 2023

Spotify

YouTube

SoundCloud

Streaming is buckling under the weight of new music being released every day, listenership is fragmenting, and artificial intelligence is poised to intensify these challenges. The music industry’s next...

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Showing 41 to 60 of 901 results.