Reports: Entertainment and Fandom
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Explore fandom, identity, scenes and culture across music, games, audio and video. Understand what moves audiences and the new cultural and behavioural themes that shape entertainment today
Music merchandise demand Who, what, and where
Socioeconomics of podcast listening Engaging a higher value audience
The single-player opportunity Course correcting from a red to blue ocean
Analogue revival A cultural pendulum swing
From casual listeners to podcast purists Mapping podcast platform preferences
The ‘why’ and ‘what’ behind in-game spending
High tide raises all ships Leveraging the cultural tidal wave of Grand Theft Auto VI
Audio psychographics Understanding why people listen
Entertainment behaviour The frequency factor
Bigger is not always better Premium gaming’s AA opportunity
Video churn Streaming TV’s cord-cutting moment
Gamers A cross-entertainment summary
Defining podcast taste The universal appeal of music, news, and comedy
MIDiA Research 2024-2031 global subscription video forecasts