Reports: Entertainment and Fandom
Explore fandom, identity, scenes and culture across music, games, audio and video. Understand what moves audiences and the new cultural and behavioural themes that shape entertainment today
MIDiA’s 2025 predictions It’s social’s stage now
The case for in-game video platforms Closing the direct-to-consumer gap
Global South rising Streaming audiences in China, Turkey, and South Africa
Visionary audio Unlocking the power of video in podcasting
Music merchandise demand Who, what, and where
Socioeconomics of podcast listening Engaging a higher value audience
The single-player opportunity Course correcting from a red to blue ocean
Analogue revival A cultural pendulum swing
From casual listeners to podcast purists Mapping podcast platform preferences
The ‘why’ and ‘what’ behind in-game spending
High tide raises all ships Leveraging the cultural tidal wave of Grand Theft Auto VI
Audio psychographics Understanding why people listen
Entertainment behaviour The frequency factor
Bigger is not always better Premium gaming’s AA opportunity
