Reports: Entertainment and Fandom
Explore fandom, identity, scenes and culture across music, games, audio and video. Understand what moves audiences and the new cultural and behavioural themes that shape entertainment today
MIDiA's gamer segmentation Prioritise why – not just how – players engage with games
The superfans of music superstars Identity and cut-through
Audio’s entertainment value Examining audio listeners’ cross-entertainment lives
MIDiA Research global games forecasts 2025–2031 The market is mature, so double-digit growth is a fantasy
Before and after podcasts Mapping the podcast listener journey
What gamers really think about gen AI in games Apathy, not outrage
MIDiA’s 2025 predictions It’s social’s stage now
The case for in-game video platforms Closing the direct-to-consumer gap
Global South rising Streaming audiences in China, Turkey, and South Africa
Visionary audio Unlocking the power of video in podcasting
Music merchandise demand Who, what, and where
Socioeconomics of podcast listening Engaging a higher value audience
The single-player opportunity Course correcting from a red to blue ocean
Analogue revival A cultural pendulum swing
