Reports: Entertainment and Fandom

Explore fandom, identity, scenes and culture across music, games, audio and video. Understand what moves audiences and the new cultural and behavioural themes that shape entertainment today

Global South rising Streaming audiences in China, Turkey, and South Africa

Visionary audio Unlocking the power of video in podcasting

Music merchandise demand Who, what, and where

Socioeconomics of podcast listening Engaging a higher value audience

The single-player opportunity Course correcting from a red to blue ocean

Analogue revival A cultural pendulum swing

From casual listeners to podcast purists Mapping podcast platform preferences

The ‘why’ and ‘what’ behind in-game spending

High tide raises all ships Leveraging the cultural tidal wave of Grand Theft Auto VI

Audio psychographics Understanding why people listen

Entertainment behaviour The frequency factor

Bigger is not always better Premium gaming’s AA opportunity

Video churn Streaming TV’s cord-cutting moment

Gamers A cross-entertainment summary

Defining podcast taste The universal appeal of music, news, and comedy

MIDiA Research 2024-2031 global subscription video forecasts