Video discovery The new streaming battleground

Tim Mulligan

January 2022

Now that video streaming consumer activity is mainstream (Netflix WAU is currently at the challenge is for video to maintain its dominance over competing media formats. At the heart of all this is surfacing relevant content – an area where TV has traditionally dominated. TV search needs to be rebooted for the on-demand era. This means taking best practice from digitally native propositions, such as games and social media, to make sure relevant content cut through to paying subscribers.

Companies and brands mentioned in this report: Amazon, Amazon Prime Video, Apple TV+, Comcast, Disney, Disney+, HBO Max, Netflix, Paramount+, Peacock, ViacomCBS, Warner Bros., Warner Media

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