Reports: Business Strategy

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Cover image for Music sync market forecast

Music sync market forecast
Production libraries raise the pitch

Kriss Thakrar and Tatiana Cirisano

27 Jul 2022

YouTube SoundCloud Netflix

Amid fragmenting fandom and the attention recession, sync is more important than ever as a tool for both revenue generation and marketing. There are also dozens of emerging use cases for sync, from creator content to fitness platforms and virtual spaces in the evolving metaverse.

Cover image for Building a fan economy with Fan-Powered Royalties

Building a fan economy with Fan-Powered Royalties

Kriss Thakrar, Tatiana Cirisano and Perry Gresham

12 Jul 2022

Free Report

Creators artist income Streaming economics

Music streaming has helped the music industry return to growth over the past decade, but many creators feel left behind. The streaming economy has reached a point where the creator remuneration gap can no longer be ignored. It is no secret that many music artists are dissatisfied with the relationship between the consumption of their music on strea...

Cover image for MIDiA Research 2022-2030 global music forecasts

MIDiA Research 2022-2030 global music forecasts
The new era of growth

Mark Mulligan

5 Jul 2022

Business Strategy

This report presents the key figures, trends and drivers of MIDiA’s music forecast model. The figures presented in this report are both retail and labeltrade values and are in billions of US dollars – unless otherwise stated. An Excel file posted alongside this report provides complete country-level data, including DSP market shares and a detai...

Cover image for The future of music

The future of music
The rise of a counterculture industry

Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

30 Jun 2022

Consumer behaviour Spotify Music creators

Music streaming and the attention recession have turned music into a background activity. Artists en masse are struggling to cut through the noise, realising that streaming is neither a place to build deeper relationships with fans nor to generate meaningful income.

Cover image for The streaming retention revolution

The streaming retention revolution
Content is king, distribution is queen, but retention is revolutionary

Tim Mulligan

30 Jun 2022

smart tvs SVOD d2c

With video streaming transitioning into mainstream TV consumption, we have moved into the era of streaming TV. As a result, the early focus on gaining subscribers is making way for the rising challenge of retaining these newly acquired subscribers. Retention is the key metric of the emerging post-growth streaming, with the ratio of weekly active us...

Cover image for The attention recession

The attention recession
Post-peak behaviour

Mark Mulligan

22 Jun 2022

Spotify YouTube Netflix

The global pandemic created a temporary boost to the attention economy, with all forms of entertainment benefiting. As life began to return to normal, this newfound time quickly started to erode, causing growing pains for many entertainment companies.

Cover image for Metaverse

Metaverse
Future scenarios for smart TVs

Tim Mulligan

31 May 2022

Amazon Facebook smart tvs

Metaverse smart TV opportunities are currently nascent as clarity about the overall growth of the metaverse concept is still emergent. From a smart TV OEM perspective, a focus on future-proofing features to accommodate the likely games and VR heavy functionality of early metaverse commercial scenarios will be key.

Cover image for Women In Music 2022

Women In Music 2022
Deutsch, Español, Français, Italiano, Nederlands, Português

Hanna Kahlert, Srishti Das and Tatiana Cirisano

5 May 2022

Free Report

Business Strategy Audience Insight

BE THE CHANGE – Women In Music 2022. The report and executive summary are here available to download in French, and the executive summary is further available to download in German, Dutch, Spanish, Portuguese, and Italian.

Cover image for Digital collectables and NFTs

Digital collectables and NFTs
Entertainment impacts for the video ecosystem

Tim Mulligan

26 Apr 2022

smart tvs Business Strategy web 3.0

Non-fungible tokens (NFTs) have caught the attention of the wider media landscape. However, consumer awareness is niche with just 20% of consumers aware of what NFTs are. Despite this, NFTs represent the vanguard of paradigm shifts in consumer access and ownership of media.

Cover image for Music industry earnings 2021

Music industry earnings 2021
Riding the wave

Mark Mulligan

24 Apr 2022

Streaming Music Spotify Pandora

In this report MIDiA presents, contrasts and analyses headline financial metrics of 12 leading music industry companies across labels, publishers, streaming and live. The companies tracked represent more than half of total global music industry revenues across these sectors.

Cover image for Music catalogue acquisition

Music catalogue acquisition
Picking apart the $5 billion competition for icons

Kriss Thakrar and Tatiana Cirisano

31 Mar 2022

investment Music streaming music catalogue

A variety of economic factors and stock market volatility during the coronavirus pandemic helped establish music as an attractive asset class for institutional investors. With labels, publishers, institutional investors, and newly launched funds now competing for the same diminishing pool of evergreen catalogue, competition and prices are high.

Cover image for AVOD

AVOD
A market primed for success

Tim Mulligan

24 Mar 2022

Business Strategy

The leading ad-supported video on demand (AVOD) services in the US have doubled their weekly active users (WAUs) in the past 24 months. While still niche, AVOD is now moving ever closer to mainstream adoption. This is most strikingly seen in the pivot of its userbase, from younger, lower-income demographics to older and wealthier consumers.

Cover image for Games companies’ video opportunity

Games companies’ video opportunity
From marketing to monetisation

Karol Severin

16 Mar 2022

Free Report

Streaming Gaming Games

MIDiAs head games analyst, Karol Severin, discusses a key games video opportunity for games companies and games video creators alike, alongside two panellists - CEO of Wormhole Labs and a Twitch content creator. Find the full webinar here Let us know your thoughts on this groundbreaking opportunity via email: info@midiaresearch.

Cover image for From marketing to monetisation

From marketing to monetisation
The games video opportunity for games companies

Karol Severin

22 Feb 2022

YouTube Twitch facebook gaming

Games-related video consumption is now as big as established TV and video genres. Despite games companies providing the fuel for the games video sector (i.e., games experiences, processed into content by creators), the monetisation is mostly enjoyed by established games video platforms.

Cover image for Music creators

Music creators
Slicing the funnel

Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

18 Feb 2022

YouTube SoundCloud TuneCore

Streaming enabled the rise of the independent artist and then the rise of the music creator. The promise of the long tail finally appeared to be realised. But the pandemic’s disruption of live music catalysed an already growing realisation among long- and mid-tail artists that they lack the scale to benefit from streaming economics.

Cover image for TV internationalisation 2.0

TV internationalisation 2.0
Video is disrupting commissioning and turbo-charging international hits

Tim Mulligan

11 Feb 2022

Discovery video streaming services Business Strategy

Streaming has empowered niche appeal shows to find global audiences on a scale comparable with analogue-era prime time domestic audiences. Niche is the new mainstream. For the first time a global hit is no longer synonymous with US-centric output. Niche has now found its global appeal and lean-out TV show content is building iconic in real life (IR...

Cover image for State of the live streaming nation

State of the live streaming nation
Reframing the format post-lockdown

Tatiana Cirisano

28 Jan 2022

Consumer behaviour live music Gaming

The loss of touring income during the global pandemic spurred fast growth in a previously niche concert live streaming ecosystem. However, as the world begins to re-open and physical touring resumes, the live streaming industry is encountering a new set of challenges – as well as potential opportunities.

Cover image for Hybrid futures

Hybrid futures
MIDiA 2022 predictions

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar and Tatiana Cirisano

13 Jan 2022

Free Report

Social media Business Strategy MIDiA Research Predictions

MIDiA analysts dive into our 2022 predictions, and why we believe it will be ' the year of the creator '. Watch the webinar here ....

Cover image for Gamer consumer deep dive Q3 2021

Gamer consumer deep dive Q3 2021

Karol Severin

23 Dec 2021

Gaming mobile games Business Strategy

This report presents a deep dive into gamers across five areas: Gamer segments Console owners Services and apps Games behaviours Entertainment behaviours Including more than fifty slides of data and analysis, as well as detailed Excel files, the topics covered include: mobile gamers, console gamers, computer gamers, Xbox, PlayStation, Nintendo, Dis...

Cover image for Music market subscriber shares 2021

Music market subscriber shares 2021
Growth is not letting up yet

Mark Mulligan

22 Dec 2021

Subscriptions Streaming Music Subscriptions

This report presents key figures from MIDiA’s global music subscriber market shares model. The full dataset is published alongside this report, with quarterly data (from Q4 2015 to Q1 2021) and annual label trade revenue (from FY 2015 to FY 2020) for more than 20 streaming services across 34 different markets.

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