Reports: Business Strategy

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Music merchandise demand
Who, what, and where

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Tatiana Cirisano

October 2024

Consumer behaviour

cds

Spotify

The music merchandise market has transformed, with significantly more artists selling merch and more product variety than ever before. The traditional line between “hard” and “soft” merch is blurring as new generations buy vinyl as a collectible keepsake, rather than a consumption format.

O mercado brasileiro de música
Rumo ao estrelato

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Leo Morel and Tatiana Cirisano

September 2024

Business Strategy

Grande parte da população do Brasil adotou o streaming como formato de consumo musical. Atualmente, ele é o principal formato de consumo do país, correspondente a 82% de sua receita de música gravada. Isto, atrelada a forte conexão dos brasileiros com a música, está contribuindo para expandir as fronteiras da música local, com o funk brasileiro e artistas como Anitta se tornando conhecidos globalmente.

Q2 2024 music metrics
Bifurcation is here

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Mark Mulligan and Tatiana Cirisano

September 2024

Business Strategy

This report presents MIDiA consumer data for key music consumer behaviours and company financials for Q2 2024. Consumer data covered includes, streaming app usage, music behaviour, and streaming activities. Company financials covers record labels, music publishers, DSPs, and live music companies.

Brazil music market
Ready for prime time

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Tatiana Cirisano and Leo Morel

September 2024

Business Strategy

Brazil’s large, youthful population has fully embraced streaming. It is now the country’s top consumption format and the source of 82% of its recorded music revenue. This is helping Brazilians’ strong connection to music reach across borders, with the Brazilian funk genre and artists like Anitta becoming global sensations.

Songwriters take the stage
A new playbook for a new era

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Tatiana Cirisano and Fernanda Balzaretti

July 2024

Streaming

Spotify

music industry

The streaming era upended the already-fraught business of being a songwriter, pushing songwriters to secure new revenue streams and better deal terms. While the recorded music industry has responded to similar shifts with a flourishing artist services market, the same is not true for songwriters.

MIDiA Research 2024-2031 global music publishing forecasts
Managed change

Cover image for MIDiA Research 2024-2031 global music publishing forecasts

Mark Mulligan

July 2024

Business Strategy

Thus far, the 2020s has been a good decade for the music publishing industry. Revenues have continued to grow, streaming royalty rates have improved – spurred by favourable royalty rates board rulings in the US – and institutional investment has flowed into publishing catalogues, even after rising interest rates.

The state of the video creator economy
Creativity in a streamlined world

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Mark Mulligan, Tim Mulligan and Ben Woods

July 2024

Business Strategy

Creator economy

The video creator tools industry is primed for turbo-charged growth as artificial intelligence (AI) accelerates the consumerisation of creation. While the opportunity is significant, a considered approach is needed to ensure AI elevates the creator economy’s success at turning passive consumers into monetisable creators.

Bigger is not always better
Premium gaming’s AA opportunity

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Rhys Elliott

July 2024

Business Strategy

Following the post-pandemic slowdown of global games revenue growth, cost-cutting measures are now in full force. However, games continue to grow in scope and length with budgets often exceeding hundreds of millions of dollars, while growth and profitability are increasingly challenging to achieve.

The state of music AI
The consumer opportunity lies in modification, not generation

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Tatiana Cirisano and Hanna Kahlert

June 2024

Consumer behaviour

music industry

Music publishing

MIDiA previously predicted that generative artificial intelligence (gen AI) would accelerate music’s “Instagram moment”, where consumers could create and remix music as easily and often as they post photos and videos on social media. However, just because everyone can do these things does not mean everyone will want to.

Video churn
Streaming TV’s cord-cutting moment

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Tim Mulligan

June 2024

Business Strategy

Global subscriber growth is maturing while incomes are becoming constrained and alternatives to streaming TV are proliferating. For the first time in the history of subscription video on demand (SVOD), churn is accelerating and becoming a systemic issue now that streaming is supplanting traditional pay TV.

Gamers
A cross-entertainment summary

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Karol Severin

June 2024

Business Strategy

This report presents the key figures, behaviors, and preferences of gamers across entertainment. Graphics in this report show selected gamer segments, compared to relevant consumer segments across entertainment as appropriate. An accompanying Excel file provides country-by-country figures and data for 60+ additional gamer segments, including by games genre fandom, by games title, and by various gamer specific behaviors (e.

Defining podcast taste
The universal appeal of music, news, and comedy

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Rutger Rosenborg

June 2024

Business Strategy

While the epicentre of podcasting revenue is in the West, the listener base has become truly global. According to MIDiA’s podcast forecasts, Asia Pacific already accounts for three times as many podcast listeners as all of North America, and that number will only continue to grow.

MIDiA Research 2024-2031 global subscription video forecasts

Cover image for MIDiA Research 2024-2031 global subscription video forecasts

Tim Mulligan, Ben Woods and Mark Qi

May 2024

Business Strategy

MIDiA’s global subscription video forecasts captures a broad view of the market. With limited video subscriber growth remaining in the West, revenue growth will be fuelled by price rises and increased diversity of monetisation models, such as the introduction of lower cost, ad-supported tiers.

MIDiA Research 2024-2031 global music forecasts
Rise of the Global South

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Mark Mulligan, Tatiana Cirisano and Perry Gresham

May 2024

Business Strategy

The 2024 edition of MIDiA’s global music forecast captures a market at a crossroads. With limited streaming user growth remaining in the West, revenue growth will be fuelled by price rises and ARPU increases, as well as expansion in emerging markets, albeit at lower ARPU.

State of the music video economy
Balancing act

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Tatiana Cirisano and Fernanda Balzaretti

April 2024

Consumer behaviour

music industry

Music publishing

The rise of short-form video, and the resulting shift in value from music videos to music in videos, have upended the music video space. This report unpacks the growth of short-form, the resulting decline in YouTube weekly active user penetration, and the impact on both artist marketing and advertising revenue.

Bifurcation theory
How today’s music business will become two

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Mark Mulligan and Tatiana Cirisano

April 2024

Business Strategy

The music business is bifurcating, with streaming emerging as the place for mainstream music and lean-back consumption, and social as the spiritual home of fandom and the creator economy. In this report we will explore how today’s music business challenges are setting in motion a new, bifurcated business.

Gamers' time
Where it is and how to get it

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Karol Severin

April 2024

Business Strategy

Product Strategy

With the attention economy saturated, there is next to no incremental entertainment time up for grabs. This comes precisely at a time when more games depend on growing time spent. As games are only the fifth most consumed entertainment activity among PC and console gamers, the path for games to meaningfully grow time spent is to absorb consumers’ time spent on other entertainment formats.

Mainstreaming the metaverse
The Apple Vision Pro and entertainment’s opportunity

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Tim Mulligan

April 2024

Business Strategy

The Q1 2024 US launch of the Apple Vision Pro virtual reality (VR) / augmented reality (AR) device has reignited interest in the metaverse, a bus that has so far stubbornly refused to arrive. Apple’s intent is to deliver at-home immersive VR and AR experiences for affluent but mainstream consumers.

MIDiA Research 2024–2030 global podcast forecasts
Road to a $10 billion business

Cover image for MIDiA Research 2024–2030 global podcast forecasts

Mark Qi and Rutger Rosenborg

March 2024

Business Strategy

The temporary digital consumption boom of the pandemic gave way to an inflationary landscape fuelled by global supply chain issues and geopolitical crises. While inflation levelled out in 2023, the residual effects of post-pandemic economics continued to reverberate throughout media and tech.

Virtual influencers
The opportunity for brands and creative agencies

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Ben Woods

March 2024

Business Strategy

Creator economy

Brands and creative agencies can claim a larger slice of the creative economy as adoption of virtual influencer content accelerates. Cheaper to run, with higher productivity rates and more monetisation options, virtual influencers provide an opportunity for brands to secure a greater return on their marketing investment.

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Showing 21 to 40 of 282 results.