Business Strategy Reports from MIDiA Research

Pivot point
MIDiA 2023 predictions

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston and Ben Woods

12 Jan 2023

Free Report

Business Strategy

MIDiA analysts dive into our 2023 predictions, and why we believe it will be the ' pivot point '. Watch the webinareither on YouTube or LinkedIn ....

The great movie reset
How films can drive higher income spending in video

Tim Mulligan

22 Dec 2022

Apple Amazon Apple TV

The role of film in popular culture and the evolution of video streaming has reached an inflection point. After the near death of the box office in 2020, and the subsequent shattering of the box office window by studios desperate to generate returns on pre-Covid investments, film is once again at an inflection point.

2023 MIDiA predictions
Pivot point

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston, Perry Gresham, Samuel Griffin, Kazia Rothwell and Ben Woods

20 Dec 2022

Apple YouTube Amazon

In this report, MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, games, marketing, audio and cultural trends in 2023 and beyond. Themes for 2023: Cost-of-living crunch: Entertainment spending will weaken, but some formats will fare better than others Perceived value wil...

Cover image for Music industry earnings Q3 2022

Music industry earnings Q3 2022
Pre-recession growth

Mark Mulligan

20 Dec 2022

Spotify Pandora Slacker

The early 2020s saw an influx of capital into the music business, with the promise of music rights being an asset class that was uncorrelated with the wider economy. The irony is that as music catalogue investments slowed (due to rising costs of capital), the first nine months of 2022 saw the music business deliver a performance that suggests the i...

Esports bundle
Available for a limited time

Karol Severin and Samuel Griffin

12 Dec 2022

Games esports Sports

This bundle contains three of our most recent esports reports, providing you with a wide selection of insights and content from our analysts. Take this opportunity to get some of our most recent data at a discounted price. Esports viewers update. A valuable segment with a (solvable) growth problem Esports currently struggle to attract consumers bey...

Cover image for The next challenge for esports

The next challenge for esports
Striking the balance between creators and athletes

Karol Severin and Samuel Griffin

9 Dec 2022

Call of Duty Business Strategy Games industry

Esports organisations are past the initial ‘hype stage’. They are now in a phase where they need to make their business models work commercially. The ongoing adverse macroeconomic climate only exacerbates this. Sustainable long-term growth for esports organisations lies in the wider, gamer-related, entertainment culture – not just in the comp...

Cover image for Music subscriber market shares 2022

Music subscriber market shares 2022
Chinese Dragon

Mark Mulligan

5 Dec 2022

Business Strategy

As the world edges towards a recession, the music streaming market continues to stand strong. Despite indications of slowdown in some markets, the global music subscriber market remains buoyant. Growth, though, is uneven, with a number of leading streaming services outpacing the rest, especially the Chinese ones, which are now setting the global pa...

Cover image for Podcast market value chain

Podcast market value chain
The next investment is the listeners

Annie Langston

27 Oct 2022

Creators Apple Spotify

Investments from major audience platforms in audio infrastructure, such as hosting platforms and advertising, kickstarted the growth of the podcast market. With the basic infrastructure now in place, it is time for the major platforms to focus on growing the format by expanding listenership and user experience.

Radio audiences
A window of opportunity

Mark Mulligan, Keith Jopling, Tatiana Cirisano and Annie Langston

25 Sep 2022

Streaming Music Spotify Radio

Streaming claimed radio’s younger, music-focused audiences while podcasts are now beginning to do the same for older, spoken-word audiences. However, it is not yet determined that the impact needs to be as disruptive for radio companies. With radio audience declines slowing, and even experiencing a modest rebound, a window of opportunity exists f...

Cover image for Entertainment and the recession

Entertainment and the recession
How it will be impacted and how it should respond

Mark Mulligan

25 Sep 2022

Spotify Amazon Netflix

The world is facing a period of change and disruption that is unprecedented in modern times. With so many interconnected dynamics across consumer spending, economic cycles, the climate, and even geo-politics, consumer behaviours and spending will undoubtedly be impacted.

Content is king, distribution is queen but retention is revolutionary

Tim Mulligan and Hanna Kahlert

22 Sep 2022

Free Report

Video Music Games

Retention is the new cornerstone of subscription in an era of accelerating disruption. On the 22nd of September, 2022, at 4:30 pm BST, MIDiA's lead video analyst, Tim Mulligan, will be joined by Nada Arnot, SVP of Marketing at BritBox, Nii Mantse Addy, CMO and Head of Marketing at Philo, Nina Laricheva, CEO of Marquee TV, and Hanna Kahlert, Media a...

Cover image for Podcast monetisation and remuneration

Podcast monetisation and remuneration
Balancing creator and platform needs

Annie Langston

22 Aug 2022

Creators Apple Spotify

Audio platforms traditionally monetise through advertising and, to a lesser degree, listener subscriptions. However, with the rise of the creator economy and more creators entering the podcast space, platforms must bulk up their offerings for creator monetisation as well.

Cover image for The video attention reboot

The video attention reboot
How video is being impacted by the attention recession

Tim Mulligan and Hanna Kahlert

29 Jul 2022

Creators Netflix roku

With the attention recession in full swing following the lockdown boom, video isalready feeling the pinch as evidenced by Netflix’s declining subscriber count.The mainstreaming of subscription video on demand (SVOD) pulled TV into the digital entertainment sphere, placing it at risk of further disruption from the attentionrecession.

Audio creators
The new creative frontier

Annie Langston

27 Jul 2022

Apple Spotify YouTube

While exclusive content deals with celebrity names signposted the audio strategy of many of the market’s big players, audience platforms are already recognising the growing importance of independent audio creators as the market develops and expands.

Cover image for Music sync market forecast

Music sync market forecast
Production libraries raise the pitch

Kriss Thakrar and Tatiana Cirisano

27 Jul 2022

YouTube SoundCloud Netflix

Amid fragmenting fandom and the attention recession, sync is more important than ever as a tool for both revenue generation and marketing. There are also dozens of emerging use cases for sync, from creator content to fitness platforms and virtual spaces in the evolving metaverse.

Building a fan economy with Fan-Powered Royalties

Kriss Thakrar, Tatiana Cirisano and Perry Gresham

12 Jul 2022

Free Report

Creators artist income Streaming economics

Music streaming has helped the music industry return to growth over the past decade, but many creators feel left behind. The streaming economy has reached a point where the creator remuneration gap can no longer be ignored. It is no secret that many music artists are dissatisfied with the relationship between the consumption of their music on strea...

Cover image for MIDiA Research 2022-2030 global music forecasts

MIDiA Research 2022-2030 global music forecasts
The new era of growth

Mark Mulligan

5 Jul 2022

Business Strategy

This report presents the key figures, trends and drivers of MIDiA’s music forecast model. The figures presented in this report are both retail and labeltrade values and are in billions of US dollars – unless otherwise stated. An Excel file posted alongside this report provides complete country-level data, including DSP market shares and a detai...

The future of music
The rise of a counterculture industry

Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

30 Jun 2022

Consumer behaviour Spotify Music creators

Music streaming and the attention recession have turned music into a background activity. Artists en masse are struggling to cut through the noise, realising that streaming is neither a place to build deeper relationships with fans nor to generate meaningful income.

Cover image for The streaming retention revolution

The streaming retention revolution
Content is king, distribution is queen, but retention is revolutionary

Tim Mulligan

30 Jun 2022

smart tvs SVOD d2c

With video streaming transitioning into mainstream TV consumption, we have moved into the era of streaming TV. As a result, the early focus on gaining subscribers is making way for the rising challenge of retaining these newly acquired subscribers. Retention is the key metric of the emerging post-growth streaming, with the ratio of weekly active us...

The attention recession
Post-peak behaviour

Mark Mulligan

22 Jun 2022

Spotify YouTube Netflix

The global pandemic created a temporary boost to the attention economy, with all forms of entertainment benefiting. As life began to return to normal, this newfound time quickly started to erode, causing growing pains for many entertainment companies.

Reports: Business Strategy