Reports: Business Strategy

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Mainstreaming the metaverse The Apple Vision Pro and entertainment’s opportunity

MIDiA Research 2024–2030 global podcast forecasts Road to a $10 billion business

Virtual influencers The opportunity for brands and creative agencies

Recorded music market 2023 Back to life

BE THE CHANGE Gender equity in music

Audio substitute threat Measuring consumer time allocation

Music subscriber market shares Q3 2023 New momentum

Bundling 2.0 Pivoting the cost-of-living crisis into a cross-entertainment growth opportunity

Music and AI Beyond the hype cycle

MIDiA’s 2024 predictions report The algorithm is not listening

Music industry earnings H1 2023 Dawn of the post-streaming era

Radio future vision Build the new and transform the old

MIDiA Research 2023-2030 global games industry forecasts Life post-peak

Misaligned incentives The cost of a broken business

Artist subscriptions are the superfan opportunity

Music’s podcast potential Focus on branding over discovery