Reports: Business Strategy

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

2022 MIDiA predictions The year of the creator

Consolidation and retention How D2C is now driving video M&A strategy

Spotify Q3 2021 earnings Premium matures as advertising accelerates

Growth from transparency Reframing the value of music through creator rights

Independent label market shares Up on all counts

Beyond broadcast How digital natives will reboot sports content monetisation

Smart home Smart devices are winning the battle for the future of TV

­­­Spotify Q2 2021 earnings Slowdown arrives

Unlocking mainstream AVOD The silver streamer catalyst

How does AVOD unlock the mainstream consumer

MIDiA Research 2021 – 2028 global music forecasts ARPU growth finally delivers

Monetising Fandom Unlocking growth beyond games

Getting serious about esports Identifying off-season digital engagement opportunities for sports

Recorded music market 2020 Pandemic-era growth

Spotify Q4 2020 earnings ARPU pays the price for growth

Sports audiences The Gen Z opportunity