Reports: Business Strategy

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Independent label market shares Up on all counts

Beyond broadcast How digital natives will reboot sports content monetisation

Smart home Smart devices are winning the battle for the future of TV

­­­Spotify Q2 2021 earnings Slowdown arrives

Unlocking mainstream AVOD The silver streamer catalyst

MIDiA Research 2021 – 2028 global music forecasts ARPU growth finally delivers

Monetising Fandom Unlocking growth beyond games

Getting serious about esports Identifying off-season digital engagement opportunities for sports

Recorded music market 2020 Pandemic-era growth

Spotify Q4 2020 earnings ARPU pays the price for growth

Sports audiences The Gen Z opportunity

The Great Reaggregation Lockdown, Demand and Consolidation

Music and Games Partnership Strategy Beyond the Comfort Zone

The Roaring Sporting 20s India Leads the Way in Innovation and Engagement

Broken Windows How Streaming Is Redefining the Movie Proposition

Sports Rights The Great Reset