Reports: Business Strategy

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

YouTube Channels How YouTube Stars Build Engaged Audiences

Apple Subscriptions How Lightning Could Strike Twice For Apple

The Aficionado Impact How Super Fans Changing Spending Patterns Are Dragging Down Music Sales

The App Bubble Burst The Coming App Economy Correction

Unlocking YouTube How YouTube’s Music Key Will Impact Subscriptions

Global Digital Music Services Benchmark The Digital Music Marketplace

The Streaming Effect Assessing The Impact Of Streaming Music Behaviour

Content Connectors How the Coming Digital Content Revolution Will Change Everything

Global Music Forecasts 2014 to 2019 The Shift To The Consumption Era

The App Superstar Economy Dissecting the Global App Store Marketplace

The Death of the Long Tail The Superstar Music Economy

The Superstar Artist Economy Artist Income and the Top 1%

Decoding the Digital Consumer An Analysis of the Digital Music Behaviour of UK Consumers