Reports: Apple

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State Of The Streaming Nation 2
The Definitive Assessment Of The Global Streaming Music Market

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Mark Mulligan

May 2017

Subscriptions

Streaming

Streaming Music

2016 was the year that streaming turned the recorded music business into a good news story, with revenue growth so strong that it drove nearly a billion dollars of total growth. Leading streaming services spent the year competing with ever more impressive metrics while playlisting and streaming exclusives became cornerstones of the wider music mark...

Voice Control
Market Strategy for the Next Major Hardware Paradigm

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Zach Fuller

May 2017

Apple

Marketing

Amazon

Acting as a Trojan horse in consumer electronics, voice control slipped under the radar compared to more bombastic new technologies such as Virtual Reality and Artificial Intelligence, to quietly become a potential paradigm shift in the computer interface.

Major Label Results Q1 2017
Full Stream Ahead

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Mark Mulligan

May 2017

Streaming

Apple

Spotify

2016 was the turnaround year for the global recorded music business. The prevailing sentiment among battle-scarred label executives was one of cautious optimism. The first quarter results for 2017 suggest they might be able to afford themselves a little less confidence and a little more optimism.

State Of Freemium Games Q1 2017
A Comprehensive Assessment Of Freemium Game Dynamics In The Top 100 Grossing Charts

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Karol Severin

April 2017

Apple

Freemium

google play

The sheer importance and popularity of freemium games in the app economy is evident across the globe as they capture the lion’s share of both the top 100 grossing overall charts, as well as gaming charts globally. But behind the global popularity of freemium games are individual regions at various levels of market maturity, platform penetrations,...

Streaming Music Growth
How The S-Curve Will Determine Growth

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Mark Mulligan

April 2017

Consumer behaviour

Streaming

Streaming Music

Streaming music drove trade revenues of $5.4 billion in 2016, up 57% from $3.5 billion in 2015 while music subscribers grew from 68.5 million to 106.3 million over the same period. The rate at which the streaming music market will grow, and the level at which it will peak, is determined not just by industry strategy but also by the underlying laws ...

The Emergence Of The Always On Gamer
Profiling Console Owners

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Karol Severin

March 2017

Apple

Google

Apple TV

The game console owner segment is evolving fast. Still relatively young for now, console game fans are both aging and heading towards truly mainstream demographic distribution. Simultaneously, console subscription models are gaining traction, migrating premium physical software budgets into digital spend.

Next Generation Networks
What A Post-Pay-TV Video Network Looks Like

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Tim Mulligan

March 2017

Apple

YouTube

Amazon

In the cord-cutting era TV networks are having to think about what life beyond the traditional pay-TV ecosystem might look like. With SVOD services snapping up audiences in their millions, operators are busy focusing on higher ARPU users and demanding more rights from networks but with tightening budgets.

The Experience Economy
The Value Shift In Media Assets

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Zach Fuller

March 2017

Streaming

Apple

Spotify

With content now a more difficult proposition in itself to sell directly, the overall experience becomes, for many, their central core monetisable proposition. We have already seen this development in the online world which is characterised by the transition from sales to consumption.

Paid Versus Free
Monetisation In The Post-Sales World

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Zach Fuller

February 2017

Apple

Apple

Spotify

As the app economy matures into an amorphous content landscape, a picture emerges of how free and pure subscription models impact the bottom-line of the creative industries across music, online video, publishing and gaming. In one corner, freemium has been accused of devaluing content as a product, yet it is also credited with driving higher revenu...

Paid Versus Free
Monetisation In The Post-Sales World

Cover image for Paid Versus Free

Zach Fuller

February 2017

Apple

Apple

Spotify

As the app economy matures into an amorphous content landscape, a picture emerges of how free and pure subscription models impact the bottom-line of the creative industries across music, online video, publishing and gaming. In one corner, freemium has been accused of devaluing content as a product, yet it is also credited with driving higher revenu...

The Mainstreaming Of SVOD
How Apple Can Make Video Subscriptions Ready For Primetime

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Tim Mulligan

August 2015

Apple

traditional tv companies

tv networks

The digital revolution has created an increasingly fragmented TV landscape. Traditional Pay TV still clings to its old business model whilst Netflix and Amazon hammer on its door, wooing audiences and tempting both cord cutters and cord nevers with its headline grabbing content budgets and original commissioning.

On Demand In Demand
Meeting The Needs Of The On Demand Fan

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Mark Mulligan

June 2015

Subscriptions

Streaming

US

2014 was undoubtedly streaming’s biggest year yet, growing by 39% and accounting for nearly a third of all digital revenues. But the market is a long distance yet from being in a position where it can be considered established. While free streaming, YouTube in particular, is booming, subscriptions remain confined to niche audiences.

Video Market Country Profile: UK
Catch-Up TV Supercharges The Market

Tim Mulligan

April 2015

US

Apple

YouTube

Online TV viewing in the UK is now a mainstream consumer activity. This has been facilitated by near universal levels of internet connectivity and smartphone adoption and driven by the unique role played by national broadcaster the BBC. However while the UK is in the vanguard of video viewing, the dominant position of BBC’s iPlayer ad-free OTT (O...

Mobile App Discovery
Imperfect Tools And The Overspend Or Die Dilemma

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Karol Severin

April 2015

Apple

Discovery

Google

Discovery is accentuating the app economy divide. Superstar app developers can afford TV ads and supercharged digital campaigns to distinguish their apps from the ever-growing pool of competitors, leaving smaller developers increasingly locked out. Supercell and King’s combined $1bn annual marketing spend is not only out of reach for most, it als...

Apple Subscriptions
How Lightning Could Strike Twice For Apple

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Mark Mulligan

March 2015

Subscriptions

Streaming

music downloads

Apple’s 21st renaissance all started with music, with the iPod. With the succession of successful products that followed, Apple perfected its early follower model, waiting for others to establish markets and for them to bleed out on the cutting edge of innovation before sweeping in to dominate.

The App Bubble Burst
The Coming App Economy Correction

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Karol Severin

November 2014

US

UK

France

In May 2014 we warned about potential risks of the Superstar App Economy. Too few apps were taking most of the revenue. Investors funded huge marketing and development budgets in a bid to create mega hits, but in the process raised the barriers to entry.

Content Connectors
How the Coming Digital Content Revolution Will Change Everything

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Mark Mulligan

August 2014

Subscriptions

Apple

Spotify

Content Connectors, devices such as Apple TV, Google’s Chromecast, Amazon Kindle Fire TV and Roku, are set to transform the way in which mainstream consumers interact with digital content. Current adopters of these devices are the most valuable paid content consumers across all content genres, not just the video for which Content Connectors are b...

Global Music Forecasts 2014 to 2019
The Shift To The Consumption Era

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Mark Mulligan

July 2014

Subscriptions

Music revenue

Streaming

2013 was the recorded music industry’s 14th successive year of revenue decline. The prolonged death rattle of the CD continues to drag the global market down with it and things just got worse with the paid download entering its own tailspin. Streaming and Subscriptions are the great hope and are growing at unprecedented rates.

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