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State Of The Streaming Nation 2 The Definitive Assessment Of The Global Streaming Music Market

Report by Mark Mulligan
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The 20,000 Foot View: 2016 was the year that streaming turned the recorded music business into a good news story, with revenue growth so strong that it drove nearly a billion dollars of total growth. Leading streaming services spent the year competing with ever more impressive metrics while playlisting and streaming exclusives became cornerstones of the wider music market both culturally and commercially. 2017 is set to be another year of growth and the coming decade will see the music industry become a streaming industry in all but name. In this, MIDiA’s XXX annual benchmark of the global streaming business, we present a definitive assessment of the global market, combining an unprecedented breadth and depth of supply side, demand side and market level data. This is quite simply the most comprehensive of assessment of the streaming music market available.

Key Findings

  • YouTube and Spotify lead Weekly Active User penetration with XXX and XXX of Spotify users and XXX Apple Music users access via a family XXX of YouTube/Vevo music users listen to music without watching the XXX of YouTube users also use other streaming XXX subscribers had a XXX for XXX months ‘super trial’ in the prior XXX XXX of subscribers create playlists while XXX listen to curated XXX of consumers are now listening to radio less due to XXX of music subscribers are male, compared to XXX in 2014
  • Ad supported music video had XXX million Monthly Active Users (MAUs) in 2016
  • Spotify users stream XXX tracks per week compared to XXX for Apple Music users
  • There were XXX million subscribers in 2016 with Spotify’s market share XXX 2017 major labels streaming revenue was XXX billion, of which XXX was UMG
  • There is an average of XXX streaming music services available in each country
  • Streaming generated XXX billion in retail revenues in 2016 
  • The US dominates with XXX representing XXX of global streaming revenues
  • Subscriptions accounted for XXX of streaming revenue in 2016 with XXX billion
  • The top XXX music markets accounted for XXX of all streaming revenue in 2016
  • There will be XXX million subscribers in 2025 generating XXX billion 
  • Streaming will pass XXX of music revenues in 2019 and reach XXX billion in 2025

Companies and brands mentioned in this report: XXX Alibaba, Amazon, Anghami, Apple, Apple Music, CDiscount, Cstream, CÜR Media, Deezer, Echo, Google, Google Play Music All Acccess, Hitster, IFPI, KKBox, KuGou, Kuwo, MelON, Merlin, Mixcloud, MTV Trax, Napster, Pandora, QQ Music, Radionomy, Saavn, Slacker, Société Générale, So Music, Sony Music, Soundcloud, Tencent, The Echo Nest, Tidal, TIM Music, Universal Music, Vivo Musica, Warner Music, Worldwide Independent Network, YouTube, Vevo

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