Reports Music

State Of The Streaming Nation 2 The Definitive Assessment Of The Global Streaming Music Market

Report by Mark Mulligan
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The 20,000 Foot View: 2016 was the year that streaming turned the recorded music business into a good news story, with revenue growth so strong that it drove nearly a billion dollars of total growth. Leading streaming services spent the year competing with ever more impressive metrics while playlisting and streaming exclusives became cornerstones of the wider music market both culturally and commercially. 2017 is set to be another year of growth and the coming decade will see the music industry become a streaming industry in all but name. In this, MIDiA’s            annual benchmark of the global streaming business, we present a definitive assessment of the global market, combining an unprecedented breadth and depth of supply side, demand side and market level data. This is quite simply the most comprehensive of assessment of the streaming music market available.

Key Findings

  • YouTube and            lead Weekly Active User penetration                       and           
  •            of Spotify users and            Apple Music users access via a family plan            of YouTube/Vevo music users listen to music without watching the video            of YouTube users also use other streaming services            subscribers had a            for            months ‘super trial’ in the prior            months            of subscribers create playlists while            listen to curated playlists            of consumers are now listening to radio less due to streaming            of music subscribers are male, compared to            in 2014
  • Ad supported            video had            million Monthly Active            (MAUs) in 2016
  • Spotify users                       tracks per week compared to            Apple Music users
  • There were            subscribers in 2016 with Spotify’s            share           
  •            2017 major labels streaming revenue was            billion, of which            was UMG
  • There is            average of            streaming music services            in each country
  • Streaming generated            in retail revenues in 2016 
  • The US            with            representing            of global streaming           
  • Subscriptions accounted                       of streaming revenue in 2016                       billion
  • The top            markets accounted for            of all            revenue in 2016
  • There will                       million subscribers in 2025 generating           
  • Streaming will                       of music revenues in 2019            reach            billion in 2025

Companies and brands mentioned in this report:            Alibaba, Amazon, Anghami, Apple, Apple Music, CDiscount, Cstream, CÜR Media, Deezer, Echo, Google, Google Play Music All Acccess, Hitster, IFPI, KKBox, KuGou, Kuwo, MelON, Merlin, Mixcloud, MTV Trax, Napster, Pandora, QQ Music, Radionomy, Saavn, Slacker, Société Générale, So Music, Sony Music, Soundcloud, Tencent, The Echo Nest, Tidal, TIM Music, Universal Music, Vivo Musica, Warner Music, Worldwide Independent Network, YouTube, Vevo