SVOD User Deep Dive TV's Specialisation Period
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SVOD (Subscription Video On Demand) is now the default mainstream video on demand consumption behaviour for TV-like content. Netflix and Amazon Prime Video are now the twin lenses behind measuring overall SVOD engagement. Netflix and Amazon users over-index on all SVOD consumption metrics tracked and this underlines the importance of engaging with these segments. Despite significant regional variations, video behaviour is still predominately defined by SVOD versus non-SVOD users.
Companies and brands mentioned in this report: Amazon, Amazon Prime, Amazon Prime Video, Americana Movil, Apple, Claro TV, DirecTV, Netflix, Roku, Sky Brasil