SVOD User Deep Dive TV's Specialisation Period

Already a client? Log in to read this report. Become a client or purchase this report.
The 20,000 Foot View: SVOD (Subscription Video On Demand) is now the default mainstream video on demand consumption behaviour for TV-like content. Netflix and Amazon Prime Video are now the twin lenses behind measuring overall SVOD engagement. Netflix and Amazon users over-index on all SVOD consumption metrics tracked and this underlines the importance of engaging with these segments. Despite significant regional variations, video behaviour is still predominately defined by SVOD versus non-SVOD users.
Key of consumers are SVOD subscribers while are weekly Netflix, hinting at the importance of household usage and password sharing
Companies and brands mentioned in this report: Amazon, Amazon Prime, Amazon Prime Video, Americana Movil, Apple, Claro TV, DirecTV, Netflix, Roku, Sky Brasil