Reports Media & Marketing

Voice Control Market Strategy for the Next Major Hardware Paradigm

Report by Zach Fuller
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20,000 Foot View: Acting as a Trojan horse in consumer electronics, voice control slipped under the radar compared to more bombastic new technologies such as Virtual Reality and Artificial Intelligence, to quietly become a potential paradigm shift in the computer interface. Not just a utilitarian centerpiece for Internet Of Things (IOT) technologies, the space represents the next hardware opportunity for locking consumers into content and information ecosystems, with Amazon’s early success with the Echo invigorating an increasingly competitive market.

Key Findings:

  • Amazon Prime Membership has reached a XXX total penetration rate across the US, UK, Germany and Japan
  • Older consumers are a key target for voice devices: XXX of XXX smartphone users group are on Android compared to XXX on iOS
  • Voice can be a driver for content and services revenues for the tech majors
  • Currently Amazon’s 2016 revenue was XXX from web services, against XXX from e-commerce compared to Google’s XXX from advertising 
  • Echo devices have thus far generated XXX million based on an estimated XXX million device sales
  • Amazon’s services business (Amazon cloud, music streaming, film studios) grew XXX annually between 2015 to 2016 against the company’s overall growth of XXX is using voice, services and home hardware in a bid to position itself to be the Apple of the 2020s
  • Facebook will make a play for the living room with a home entertainment device with a strong focus on gaming, video, communication and voice
  • Google appears more focused on using voice control as a strategic manoeuvre for its AI capabilities

Companies and brands mentioned in this report: Alphabet, Amazon, Apple, Google, Facebook, Microsoft, Proctor and Gamble, Snapchat, Unilever

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