Reports: Apple

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Cover image for Podcast monetisation and remuneration

Podcast monetisation and remuneration
Balancing creator and platform needs

Annie Langston

22 Aug 2022

Creators Apple Spotify

Audio platforms traditionally monetise through advertising and, to a lesser degree, listener subscriptions. However, with the rise of the creator economy and more creators entering the podcast space, platforms must bulk up their offerings for creator monetisation as well.

Cover image for Re-creating the creator economy

Re-creating the creator economy

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston and Richard Broadhurst

18 Aug 2022

Apple Spotify YouTube

Streaming first democratised the means of consumption, then distribution, and now production. Though the promise of the long tail may not have materialised quite as expected, long-tail and mid-tail creators are now a central component of the digital-entertainment economy.

Cover image for Audio creators

Audio creators
The new creative frontier

Annie Langston

27 Jul 2022

Apple Spotify YouTube

While exclusive content deals with celebrity names signposted the audio strategy of many of the market’s big players, audience platforms are already recognising the growing importance of independent audio creators as the market develops and expands.

Cover image for Audio audiences

Audio audiences
Millennial listeners and the radio transition

Annie Langston

29 Jun 2022

Apple Spotify SiriusXM

As audio consumption steadily grows from its post-lockdown spike, it is crucial to identify the core audiences who are maintaining their listenership as the attention recession is affecting entertainment. Millennial audiences demonstrate a steady listenership to emerging audio formats while younger listeners have yet to reach consumption potential.

Cover image for Audio ad opportunity

Audio ad opportunity
Niche targeting unlocks attention

Annie Langston

4 May 2022

Apple Spotify YouTube

Podcast advertising is one of the key income sources for both audio platforms and creators alike. Ad agencies and platforms must go ever deeper with targeting capabilities by learning more about the other entertainment habits of audio consumers. Social...

Cover image for Consumers as creators

Consumers as creators
The artist / audience line is blurring

Hanna Kahlert

30 Apr 2022

Consumer behaviour Apple Netflix

The growing independent artists sector, the rise of user-generated content (UGC), and the proliferation of basic creator tools on social platforms are all interlinked parts of the same cultural trend: creativity as a product. Enabled by intuitive creative tools, platforms to share on, and direct, easy ways to engage with creators, the barrier betwe...

Cover image for Fandom and lean-in culture are reshaping video

Fandom and lean-in culture are reshaping video

Hanna Kahlert

20 Dec 2021

Apple Spotify YouTube

To compete in the new hyper-saturated attention economy, entertainment propositions must tap into audience sentiment to generate fandom and understand where they fit in the lives and habits of audiences. Companies and brands mentioned in this report:...

Cover image for 2022 MIDiA predictions

2022 MIDiA predictions
The year of the creator

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar and Tatiana Cirisano

16 Dec 2021

Creators Apple Spotify

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, brands, marketing, games, and sports in 2022 and beyond. Companies and brands mentioned in this report: Adele,...

Cover image for Consolidation and retention

Consolidation and retention
How D2C is now driving video M&A strategy

Tim Mulligan

30 Nov 2021

Apple Amazon Streaming video

The D2C big bang moment of 2019/2020 opened up a new offensive front for media majors as they competed with the communications and tech majors for streaming audience market share, which was previously lost to the SVOD insurgents. Pureplay media players responded via defensive consolidation and / or selling themselves to more motivated competitors.

Cover image for Games worlds

Games worlds
Assessing audience reach, value and relevance

Karol Severin

25 Nov 2021

Apple GTA Call of Duty

As more online games worlds enter the market, brands and marketers need to focus more on monitoring the nuances of each games world community to identify the most effective partnership opportunities. The key factors to pay attention to are reach, audience value, and relevance.

Cover image for From social media to creator tools

From social media to creator tools
The evolution of UGC

Hanna Kahlert

30 Sep 2021

Apple Spotify YouTube

Entertainment is suffering intense competition as audience attention time, already saturated before the pandemic, is hit by the gradual return of ‘in real life’ activities. A flurry of new propositions over the last year and a half, namely in streaming and social media, are competing on largely similar grounds – making differentiation ever mo...

Cover image for Music creator tools forecast

Music creator tools forecast
Moving towards a hybrid future

Mark Mulligan

24 Sep 2021

Creators Apple Spotify

Once upon a time, music software and hardware were distinct market segments, but now they are increasingly fusing into a network of hybrid creator tools ecosystems. Standalone hardware still has a vibrant future, but the real momentum lies with software, sounds, services and the hardware that supports them.

Cover image for Addressable creator markets

Addressable creator markets
An opportunity with many layers

Mark Mulligan

29 Jul 2021

Apple Apple Artists

The music creator tools space is undergoing a change that is simultaneously renaissance and transformation. The creator culture boom has driven an unprecedented degree of investment and investor interest. However, because the music creator tools space is a collection of diverse products and services, an underlying challenge has been how to identify...

Cover image for MIDiA Research video streaming subscription forecasts 2021-2027

MIDiA Research video streaming subscription forecasts 2021-2027
Margins eclipse reach as developed markets dominate revenue growth

Tim Mulligan

28 Jun 2021

Streaming Apple Video

This report presents the key figures, trends and drivers of MIDiA’s video streaming forecast model. The figures presented in this report are in billions of US dollars unless otherwise stated. An Excel file posted alongside this report provides complete country-level data, as well as a detailed methodology statement.

Cover image for Games subscriptions

Games subscriptions
Early market leaders and consumer profiles emerge

Karol Severin

28 May 2021

Consumer behaviour Apple YouTube

As games subscriptions grow, understanding gamers through the lens of their subscriptions becomes crucial. Monitoring the growth of games subscription services and the behavioural makeup of segments that emerge with them is becoming increasingly important for developers and publishers alike – be it to make decisions around platform prioritisation...

Cover image for Podcast audiences

Podcast audiences
Competing for attention

Mark Mulligan

20 May 2021

US UK France

2020 was a big year for podcasts, with increased investment, M&A activity and industry moves. Audiences grew too, but still lag behind in hype and expectation, and a portion of this growth has come at the direct expense of music streaming and radio.

Cover image for Sports audiences

Sports audiences
The Gen Z opportunity

Alistair Taylor

8 Feb 2021

Apple Apple Spotify

Digital natives are more likely to consume non-live sports than older, traditional sports fans, which presents rights holders and broadcasters with untapped potential for monetisation by harnessing and actioning this insight. While the most valuable sports audience currently remains among pay-TV subscribers, planning for meaningful non-broadcast re...

Cover image for Music and Games Partnership Strategy

Music and Games Partnership Strategy
Beyond the Comfort Zone

Karol Severin

29 Jan 2021

Apple Spotify Spotify

Music companies are flocking to explore partnerships with games companies. Seeking a foothold in a fast-growing market, music companies are often looking for easy wins that fit traditional licensing models that monetise consumption. These however, typically do not align with the games industry’s spend-centric worldview.

Cover image for Cultural Trends in 2021

Cultural Trends in 2021
Navigating a New Normal

Hanna Kahlert

10 Dec 2020

Apple Apple Spotify

Behaviours under coronavirus-driven lockdowns accelerated underlying digital consumption trends. Remote working and ongoing restrictions mean streaming behaviour is up across formats and demographics at the same time that some traditional entertainment formats effectively ceased.

Cover image for Creator Tools

Creator Tools
The Music Industry’s New Top of Funnel

Mark Mulligan

13 Nov 2020

Creators Apple Apple

Music production has traditionally been, at best, an adjacent industry to the recording business, and at worst simply a cost centre. That is now all changing. COVID-19’s disruption catalysed the already-rapid shift towards affordable production tools and the rise of a new generation of online platforms that are reimagining music production as SAA...

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