Reports: Apple

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Podcast market value chain The next investment is the listeners

Friction TV Addressing the user experience disconnect in streaming TV

State of the music creator economy Post-lockdown growth

Attention inflation How multitasking is reshaping the attention economy

Podcast monetisation and remuneration Balancing creator and platform needs

Re-creating the creator economy

Audio creators The new creative frontier

Audio audiences Millennial listeners and the radio transition

Audio ad opportunity Niche targeting unlocks attention

Consumers as creators The artist / audience line is blurring

Fandom and lean-in culture are reshaping video

2022 MIDiA predictions The year of the creator

Consolidation and retention How D2C is now driving video M&A strategy

Games worlds Assessing audience reach, value and relevance

From social media to creator tools The evolution of UGC

Music creator tools forecast Moving towards a hybrid future