Blog: Fandom - Page 4

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

DAZN bets on sports streaming future being driven by fandom

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Ben Woods

3 Aug 2023

The streaming-TV industry has an engagement question to answer. Of late, the dominant services have been preoccupied with soothing investor concerns over the impact of the cost-of-living crisis on subscriptions.

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BBC Radio 1’s Giant DJ Hunt shows what radio does right

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Annie Langston

26 Jul 2023

What would happen if one of the biggest radio stations in the world shut down? BBC Radio 1 turned off midday last Friday because Radio 1 host Greg James failed Radio 1’s Giant DJ Hunt. In this scavenger hunt, James had one week to find all the missing radio DJs that were hidden in various locations across England and Europe before the Friday deadline.

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How live music will change in the next decade

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Tatiana Cirisano

20 Jul 2023

The pandemic sent shock waves through the live music industry — a historic, catastrophic disruption to a decades-old business. But just because touring is back, does not mean that we are in the clear.

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Netflix’s risk averse strategy is right for the retention age

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Ben Woods

12 Apr 2023

Stranger Things

Netflix is known for its fearless approach to financing new movies and shows. And yet the recent flurry of press coverage suggests the streaming TV service behind Glass Onion: A Knives Out Mystery is now taking a more conservative approach to commissioning.

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Sports broadcasting is ripe for disruption…and creators know it

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Ben Woods

4 Apr 2023

The former Barcelona footballer Gerard Pique made a surprising claim last month (March 2023). To promote his Twitch football channel, the Kings League, the retired centre back unfurled a giant banner in the Catalonian capital that read: “The thought of us filling up Camp Nou really scares them”.

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Why AI music may make fandom even more important

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Tatiana Cirisano

22 Mar 2023

artificial intelligence

fragmented fandom

Artificial intelligence (AI) was as hot a topic as ever at last week’s SXSW conference, where debate swirled around how human artists will compete with AI-generated music. As more parts of music-making involve AI assistance, this distinction between “AI” and “human” music may soon become as irrelevant as music created on a laptop versus recorded in a studio.

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Hybrid live streaming provides new opportunities to build authentic global fanbases

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Srishti Das

22 Mar 2023

hybrid live streaming

July 2022 saw Boiler Room’s hands in one of the most iconic dance music / pop culture crossovers that led to the era of “Fred againia”. Fred again..’s Boiler Room set has (so far) garnered 16 million views on YouTube, helping to introduce his music to a wider audience, generating significant buzz on social media.

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Spotify’s vertical feed could change music discovery, but not for the reason you think

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Tatiana Cirisano

9 Mar 2023

Music streaming

Just a few years ago, Spotify’s Rap Caviar playlist was a harbinger for culture. But a lot has changed. Artists want (and need) to build deeper relationships with fans, and gen Z consumers want more active content experiences.

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The industry’s narrative is not always the same as the artist's narrative: Redefining success for independent artists

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Keith Jopling

6 Mar 2023

Creator economy

Last weekend, there was a fascinating quote from Maseo of hip hop legends De La Soul in the UK Guardian: “On our second album, we learned the importance of controlling the narrative. I learned early on that a hit record can hurt your entire body of work if you let the industry control your narrative”.

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The way AI isn’t used will have a bigger impact on music than how it is used

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Kriss Thakrar

2 Mar 2023

artificial intelligence

One of the most immediate disruptions of ChatGPT has been in the SEO world. Writing content for Google rankings can be a largely formulaic process of finding and incorporating the right keywords. With the right inputs, ChatGPT can create, draft and edit SEO-friendly content at a scale that humans are not capable of.

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Is the quality of games going down?

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Perry Gresham

24 Feb 2023

trueachievements

“Things aren’t like they used to be”, a common refrain of anyone over the age of about 25, is a sentiment especially prevalent amongst gamers today. Is this blind nostalgia, or have games really gotten worse? To investigate this, I looked into user rating data from TrueAchievements.

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Peak talent is here for streaming TV

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Tim Mulligan

2 Feb 2023

streaming TV talent

Last week, MIDiA covered the HBO phenomenon The Last of Us . Following in the footsteps of other successful games crossovers such as the Netflix Original The Witcher , The Last of Us is HBOs’ pitch at creating a high-profile scripted drama to bring gamers to its direct-to-consumer service (D2C) HBO Max.

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The metaverse transition: Fortnite

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Samuel Griffin

19 Jan 2023

The metaverse transition: Fortnite Unreal Engine has been at the bleeding edge of digital development since its release, being fundamental to the development of household titles such as The Witcher , Fortnite , Disney’s The Mandalorian, and HBO’s Westworld.

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What comes next in the music streaming model makeover

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Tatiana Cirisano

17 Jan 2023

Music streaming

Independent artists

The independent music community has been rallying for change to the streaming payment model for years. Now, major labels are joining the chorus. Why? The pro-rata model has long benefited bigger record labels, but their cut of the pie is now diminishing due to a number of factors: The growth of independent music, fragmentation of consumption, localisation of music scenes, and the vast amount of music hitting streaming services.

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YouTube’s one-stop shop offers a salvation to creator burn-out

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Ben Woods

12 Jan 2023

Creator economy

A popular YouTube channel offering tips for fledgling creators made a surprising admission recently. After amassing nearly 200,000 YouTube subscribers around its “how-to guides” for live streamers, Stream Scheme told some of its viewers to quit streaming altogether.

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Music discovery in 2023 is about the journey, not the moment

Cover image for Music discovery in 2023 is about the journey, not the moment

Tatiana Cirisano

12 Jan 2023

Music streaming

Oversaturation was among the hottest music industry topics of 2022. By now, we have all read — and maybe gasped at — the recent estimate that more than 100,000 new songs hit streaming services daily.

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Why TV is at risk of losing its cultural value

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Hanna Kahlert

21 Dec 2022

Warner Bros Discovery

Humans have been telling stories since they first looked at the sky and decided that clusters of stars resembled scorpions and centaurs. Storytelling is intrinsic to culture. It builds relationships, religions, national identities, and hope in dark times.

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Twitch can fight the digital advertising downturn with Guest Star

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Ben Woods

20 Dec 2022

When Twitch influencer Freckled Science wanted to puncture the falsehoods surrounding the beauty industry, she patched in Dr. Michelle Wong for a live interview . The co-stream, incorporating the feeds of both streamers, was among the early try-outs of Guest Star – the livestreaming platform’s latest tool for bolstering viewer engagement.

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Party in the front, business in the back: Why Apple Music Sing is so savvy

Cover image for Party in the front, business in the back: Why Apple Music Sing is so savvy

Tatiana Cirisano

13 Dec 2022

Music streaming

Streaming services are increasingly taking steps to diversify their offerings , and the latest example came last week from Apple Music. Just in time for holiday sing-a-longs, the service introduced a new, subscriber-only karaoke feature called Sing, where users can sing along to “tens of millions” of songs with beat-by-beat lyrics.

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Welcome to the Metaverse, where audience fragmentation reigns

Cover image for Welcome to the Metaverse, where audience fragmentation reigns

Ben Woods

8 Dec 2022

In Ernest Cline’s dystopian novel Ready Player One , the metaverse unfurls as a virtual universe where choice over identity and experience are boundless. Such is the seamless experience of Cline’s ‘Oasis’ that it competes, and wins, when pitted against conventional reality.

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