Blog: Fandom - Page 5

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

How touring pits artists against their own fans

Cover image for How touring pits artists against their own fans

Tatiana Cirisano

6 Dec 2022

The live music industry is now facing the reckoning we predicted last spring, as it is increasingly clear that touring is not financially sustainable for most artists, while superstars are facing backlash for skyrocketing ticket prices.

min read

What Elon's Twitter means for music

Cover image for What Elon's Twitter means for music

Tatiana Cirisano

29 Nov 2022

Content Creators

When we wrote about Elon Musk’s bid to buy Twitter back in April, the idea that it would actually happen seemed far-fetched. Now, of course, Musk really is in charge, and the fate of the social platform, which 24% of consumers use weekly, is unclear.

min read

Why the launch of Artists’ Equity and the return of Bob Iger are both driven by fandom

Cover image for Why the launch of Artists’ Equity and the return of Bob Iger are both driven by fandom

Tim Mulligan

24 Nov 2022

Artists’ Equity

On Sunday, the New York Times broke the story that Matt Damon and Ben Affleck are launching a new production company called Artists’ Equity. The production venture is backed by RedBird Capital Partners (who have committed $100 million to fund the venture) and aims to expand profit participation alongside a “talent-friendly” environment for creatives.

min read

Can esports organisations allocate resources more effectively to unlock growth?

Cover image for Can esports organisations allocate resources more effectively to unlock growth?

Samuel Griffin

4 Nov 2022

esports audiences

Esports organisations

Esports events bring thousands of viewers from around the world into a shared space. Despite being major spectacles, these events are often a high-risk high-reward opportunity for esports organisations.

min read

The cost of music streaming just went up — here is what must come next

Cover image for The cost of music streaming just went up — here is what must come next

Tatiana Cirisano

3 Nov 2022

Music streaming

It is finally happening. Apple Music raised its music streaming subscription price for the first time ever, following price rises from the likes of YouTube and Deezer, and Spotify indicates that it will do the same in 2023.

min read

Meghan Trainor vs. Sam Smith: Newsflash, authentic(ish) marketing is ‘in’

Cover image for Meghan Trainor vs. Sam Smith: Newsflash, authentic(ish) marketing is ‘in’

Ashleigh Millar

2 Nov 2022

Media and Marketing

If you have found yourself of TikTok over the last month, you will have most likely been inundated with Sam Smith ‘Unholy’ and Meghan Trainor ‘Made You Look’ content. The two artists made TikTok marketing a priority, but they have approached it in slightly different ways.

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Midnights: modern-day music marketing 101

Cover image for Midnights: modern-day music marketing 101

Ashleigh Millar

27 Oct 2022

online communities

Are we surprised that Taylor Swift has broken records (yet again) after dropping her new album, Midnights (and Midnights (3am Edition) )? In the first five days of release, Midnights earned more than an equivalent of 1.

min read

House of spoilers: Leaks are bad for services, but good for fans

Cover image for House of spoilers: Leaks are bad for services, but good for fans

Hanna Kahlert

26 Oct 2022

The finale of House of the Dragon aired this Sunday (or Monday, for countries to the east of the US), culminating a wildly successful first season of HBO’s first Game of Thrones spinoff. To be specific; the official version aired Sunday / Monday in 4K.

min read

HYBE’s new strategy is a blueprint for more than BTS

Cover image for HYBE’s new strategy is a blueprint for more than BTS

Tatiana Cirisano

25 Oct 2022

With its crown jewel, BTS, set to join the military, HYBE is without a doubt in a unique situation. This week, HYBE shared their strategy in a detailed letter to shareholders, and there has already been much debate over how the company will fare without its breadwinner.

min read

Vinyl now matters more to the music industry

Cover image for Vinyl now matters more to the music industry

Keith Jopling

11 Oct 2022

Streaming Music

It is the final quarter of 2022 and almost time for Spotify Wrapped – that thrilling rush of data that knows more about your music listening habits than you do yourself. However, my Wrapped will be redundant this year, since at least half of my listening time has migrated to playing vinyl records on the turntable.

min read

How podcast platforms are setting their sights on global expansion

Cover image for How podcast platforms are setting their sights on global expansion

Annie Langston

5 Oct 2022

The growth of podcast audiences requires a global effort. And while the market is primarily dominated by mostly Western platforms, such as Spotify and Apple, there are opportunities for new players to compete in the digital audio market by tapping into international audiences.

min read

What happens when the “relentless toll” of the music industry meets the creator economy in a cost-of-living crisis?

Cover image for What happens when the “relentless toll” of the music industry meets the creator economy in a cost-of-living crisis?

Hanna Kahlert

29 Sep 2022

The music industry is in a cultural crisis. It is more demanding than ever to be a successful artist, with the work required to meet the demands of social algorithms and to cut through the clutter being more competitive than ever, in addition to touring being hit hugely by the pandemic lockdown and now by a cost-of-living crisis limiting fans’ ability to attend real-life concerts.

min read

WMG is moving beyond superstars – and that is a good thing

Cover image for WMG is moving beyond superstars – and that is a good thing

Mark Mulligan

16 Sep 2022

fragmented fandom

Warner Music Group’s ( WMG’s) Steve Cooper recently stated that the major is no longer financially dependent on superstars – which is, of course, quite a different thing from not being culturally dependent on them, but we’ll get to that.

min read

Social media is the vessel to amplify the open podcasting ecosystem

Cover image for Social media is the vessel to amplify the open podcasting ecosystem

Annie Langston

1 Sep 2022

Live audio sparked in lockdowns and blurred the lines between social media and podcasts. Although Clubhouse kickstarted this craze, its success post lockdown has lagged , and other major platforms are now crowding the space.

min read

From 8-bit to fantasy: Proms’ focus on gaming underscores its cultural relevance

Cover image for From 8-bit to fantasy: Proms’ focus on gaming underscores its cultural relevance

Samuel Griffin

10 Aug 2022

After the humble beginnings of the first melodic loops from NAMCO’s Rally X , the cultural symphony of music, video, and games has since matured toHildur Guðnadóttir and Sam Slater’s recent score for Battlefield 2042 .

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Beyoncé raises the question: what does commercial success mean in 2022?

Cover image for Beyoncé raises the question: what does commercial success mean in 2022?

Tatiana Cirisano

4 Aug 2022

monetizing fandom

fragmented fandom

Consumer behaviour

It is hard to believe that six years have elapsed between Beyoncé’s last solo album, Lemonade , and her newest, Renaissance . So much has changed in those six years about how listeners consume music, how fandoms organise, and what is competing for our attention.

min read

Spotify is courting gen Z, but is it enough?

Cover image for Spotify is courting gen Z, but is it enough?

Tatiana Cirisano

13 Jul 2022

Music streaming

Spotify just made its first games acquisition by snapping up Heardle , a popular online game where players compete to guess a song by its opening notes. Heardle will remain a standalone website for now, although Spotify says it plans to integrate Heardle “more fully” into its app.

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Changing streaming’s royalty model will unlock a new music economy

Cover image for Changing streaming’s royalty model will unlock a new music economy

Kriss Thakrar

12 Jul 2022

Music streaming

Streaming Royalties

It has been an excellent year for the music industry as it enters a new era of growth . While streaming has been at the heart of this growth, there is an underlying tension between platforms and the artists that they depend on.

min read

The Kate Bush resurgence shows that music consumption has no time stamp

Cover image for The Kate Bush resurgence shows that music consumption has no time stamp

Keith Jopling

13 Jun 2022

There are not many good news stories at the moment. It has brightened up my summer a little, though, to see music legend Kate Bush (or ‘our Kate’ if you happen to be British) acknowledge that her song, ‘Running Up That Hill’ , has been “given a whole new lease of life” thanks to the recent sync on the Netflix series Stranger Things.

min read

Netflix could build a fandom platform with a potential bid for Formula One broadcast rights

Cover image for Netflix could build a fandom platform with a potential bid for Formula One broadcast rights

Srishti Das

10 Jun 2022

attention recession

MIDiA predicted the arrival of the attention recession in February 2021, stating that the lockdown-driven increased demand for entertainment would not continue with in real life (IRL) making a comeback.

min read

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