Blog: Fandom - Page 6

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Burning out and fading away: the exhausting job of marketing new music

Cover image for Burning out and fading away: the exhausting job of marketing new music

Keith Jopling

31 May 2022

The recent protests by music artists about the pressures of keeping up a constant presence on social media are disconcerting in an age when many artists are struggling with mental health issues and wellbeing.

min read

Is TikTok becoming a record label? The question misses the point

Cover image for Is TikTok becoming a record label? The question misses the point

Tatiana Cirisano

18 May 2022

Music streaming

Every time TikTok does anything that seems to hedge on record label territory, someone inevitably asks the question: is TikTok turning into a record label? Cue the eye-rolls from the music industry. No one seems to want to admit how powerful a music company competitor TikTok really is — to the point where becoming a record label is not the point at all.

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What Snapchat is getting right about the future (and why music should pay attention)

Cover image for What Snapchat is getting right about the future (and why music should pay attention)

Tatiana Cirisano

6 May 2022

The music industry has spent the last few years studying the ins and outs of new platforms like TikTok and Twitch, with good reason. But the decade-old Snapchat increasingly appears to be social media’s dark horse.

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You can play Snoop Dogg in Call of Duty, but you can’t PLAY him

Cover image for You can play Snoop Dogg in Call of Duty, but you can’t PLAY him

Karol Severin

21 Apr 2022

Call of Duty dropped the ‘Tracer Pack: Snoop Dogg Operator Bundle’, costing 2,400 COD Points ($19.99). It comes with Snoop’s playable skin, his own voice lines and progression path towards unlockable weapons and rewards including sprays, stickers, emblem, weapon charms and four operator outfits etc.

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Why the remix challenge is primed for a revival

Cover image for Why the remix challenge is primed for a revival

Tatiana Cirisano

14 Apr 2022

music marketing

Remix challenges have been part of the record label toolbox for more than a decade. Artists let contestants purchase or earn song stems; then the artist and fans vote on the best remixes. The idea is simple: contestants get a shot at recognition from their favourite artists (as well as their 15 seconds of fame), plus prizes; and artists get to increase their profiles and deepen fan engagement.

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Is the catalogue acquisition market betting tomorrow's success on yesterday's metrics?

Cover image for Is the catalogue acquisition market betting tomorrow's success on yesterday's metrics?

Tatiana Cirisano

5 Apr 2022

music industry investment

music catalogue

The music industry spent $5.3 billion on music catalogue acquisitions in 2021, according to MIDiA's most recent market report , not counting another $6.7 billion that was invested into music companies or music catalogue acquisition funds.

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The future of music consumption is (re)creation

Cover image for The future of music consumption is (re)creation

Kriss Thakrar

4 Apr 2022

Creator economy

The music industry has grown at a record rate , led by streaming and boosted by an influx of an increasingly relevant revenue source: non-DSP streaming (via platforms such as TikTok and Twitch). This growth is an indicator of a major shift in music that will define it going forward, both culturally and as a business.

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Spotify’s Loud and Clear is about fandom, not royalties

Cover image for Spotify’s Loud and Clear is about fandom, not royalties

Tatiana Cirisano

24 Mar 2022

Streaming Music

Streaming Royalties

Spotify has updated its Loud & Clear website exploring how it pays royalties to rightsholders, and it claims that more artists are earning income on the platform than ever before. Many in the music industry will spend today picking apart these claims, and they will be right to do so.

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What the music industry can learn from play-to-earn gaming

Cover image for What the music industry can learn from play-to-earn gaming

Tatiana Cirisano

16 Mar 2022

Should entertainment fans be compensated for their fandom? Play-to-earn (P2E), a newly popular school of thought in the gaming space, says yes. People usually play video games for pure enjoyment, but in the attention economy , entertainment companies must give people reasons — not just ways — to spend their attention.

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Why TikTok is primed to become the next-generation music company

Cover image for Why TikTok is primed to become the next-generation music company

Tatiana Cirisano

10 Mar 2022

By now, TikTok’s impact on popular music is well-established. The platform routinely catapults songs to hit status, and it has become a regular part of digital marketing campaigns. But behind the scenes, something deeper is happening.

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Kanye’s Stem Player release is a real-time experiment in superfan targeting

Cover image for Kanye’s Stem Player release is a real-time experiment in superfan targeting

Tatiana Cirisano

23 Feb 2022

monetising fandom

Music streaming

Never one to follow tradition, Kanye West has announced that his next album, Donda 2 , will not be available on streaming services. Instead, he will release it exclusively on the Stem Player (a handheld speaker allowing creators to remix any recording that he launched in August 2021).

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Unpacking music royalty investment NFTs

Cover image for Unpacking music royalty investment NFTs

Tatiana Cirisano

26 Jan 2022

Streaming Music

Last Thursday, a Royal NFT drop allowing fans to purchase a share in the streaming royalties of two Nas songs sold out within minutes. The drop was delayed by a week after high demand crashed Royal’s site, signaling potential for the concept of fans and artists co-owning music rights.

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How relevant are awards in the age of Spotify Wrapped?

Cover image for How relevant are awards in the age of Spotify Wrapped?

Keith Jopling

12 Jan 2022

Are awards ceremonies relevant in today's entertainment landscape? The widespread boycott by major movie stars of this year’s Golden Globes is more than a temporary protest and will lead to a major period of re-evaluation for award shows in film, music and across all entertainment formats.

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The next evolution of direct-to-fan will be fan-to-fan

Cover image for The next evolution of direct-to-fan will be fan-to-fan

Tatiana Cirisano

10 Jan 2022

Last month, we wrote about creator burnout and the need for more sustainable paths toward financial stability for artists. The abundance of creator platforms has opened the door for anyone to share their music, but it has also turned artists (and other creators) into 24/7 content creation machines who are racing against the ever-rising pace of consumption and whittling attention spans.

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2022 will be a reckoning point for cultural value in digital entertainment

Cover image for 2022 will be a reckoning point for cultural value in digital entertainment

Hanna Kahlert

5 Jan 2022

The turn of the year has kicked off with a bang for digital entertainment – well in keeping with the 20’s so far. $2.2 million worth of ape jpegs have been stolen . Vinyl sales were reported to have reached a 30-year record .

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Formula One’s rise of the creators shines a ray of hope on the future of the sport

Cover image for Formula One’s rise of the creators shines a ray of hope on the future of the sport

Srishti Das

22 Dec 2021

Creator economy

Last week marked the end of an eventful year for Formula One with the tight championship fight between Max Verstappen and Lewis Hamilton. The hue and cry over the International Automobile Federation (FIA) regulations was a popular point of discussion among motor sports fans around the world.

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How SZA is building a model for fan base advisory boards

Cover image for How SZA is building a model for fan base advisory boards

Tatiana Cirisano

20 Dec 2021

Earlier this month, SZA scored her highest-charting solo single with the breakup track ‘I Hate U’. Perhaps the more interesting milestone for us is that ‘I Hate U’ marks the second time she has reached new career heights by using her fans as an advisory board for single releases, following ‘Good Days’ last year.

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A red-hot cultural movement (Taylor’s Version)

Cover image for A red-hot cultural movement (Taylor’s Version)

Ashleigh Millar

23 Nov 2021

Here at MIDiA Research, we like to take a deep dive into fandom culture and the effect it has on industry progress and strategy. As of late, we have focused on the success behind tribal fandom (a skill that has somewhat been mastered by the K-pop genre – note the BTS A.

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Tribes are the future of fandom (and that may or may not be a good thing)

Cover image for Tribes are the future of fandom (and that may or may not be a good thing)

Mark Mulligan

12 Nov 2021

Media and Marketing

At MIDiA, we spend a lot of time exploring the fan economy and how new forms of fandom are redefining media businesses. The most significant underlying dynamic is the fragmentation of fandom: the dynamic whereby we move ever further from mass-reach media, where everyone is exposed to the same content, to a world where entertainment exists in a complex mesh of filter bubbles.

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Adele’s success will be best measured in cultural impact – not sales

Cover image for Adele’s success will be best measured in cultural impact – not sales

Mark Mulligan

15 Oct 2021

Adele is something of an anomaly in the modern music business, a throwback to how things used to be. These days even the biggest artists struggle to get mainstream attention for their new releases in a flooded market that is defined by more releases than ever before, and the ‘always on’ artist who is continually releasing new music and talking to their audience.

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