MIDiA Blog - Page 104

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

YouTube’s Super Chat Is A Guerrilla Marketing Gift To Advertisers

Karol Severin

9 Feb 2017

Critical Developments

Super Chat is an interesting attempt at monetizing mobile messaging and live video both, for creators and YouTube. The company has announced its launch this week in 20 countries, giving creators and communication-thirsty...

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Change Is Afoot In Music Video

Mark Mulligan

9 Feb 2017

facebook music strategy

Music video’s two power players are both in the news for strategic resets. On the one hand YouTube has announced that it is mergingits YouTube Music and Google Play Music team s while on the other hand...

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YouTube Unleashes The Power Of Live Streaming

Tim Mulligan

8 Feb 2017

Yesterday YouTube announced that it was opening up live streaming to its creator community who have a following of 1,000 or more on the YouTube platform. The new service called “Super Chat” allows...

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Streaming Music Pricing: Inelastic Stretching

Cover image for Streaming Music Pricing: Inelastic Stretching

Mark Mulligan

7 Feb 2017

music subscribers

Music Subscriptions

Pricing has long been an issue for streaming music subscriptions, with the $/€/£ 9.99 price point above what most people spend on music each month. Streaming services have navigated around the issue...

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The BBC’s Planet Earth II, Snapchat And The Premium Content Play

Tim Mulligan

6 Feb 2017

Hot on the heels of last week’s S-1 Initial Public Offering prospectus release by Snap Inc, the parent company of Snapchat, was this morning’s announcement that the US messaging service is partnering...

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Why Facebook Is Getting Serious About Native Video Content Creators

Tim Mulligan

3 Feb 2017

On Wednesday’s fourth quarter earning’s call , Facebook’s CEO and founder Mark Zuckerberg made a point of emphasizing the centrality of video to the future growth of the company and specifically...

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Why Snapchat’s IPO Invites Scepticism

Karol Severin

3 Feb 2017

Instagram stories

The IPO filing of Snapchat’s parent company, Snap, is one of the most anticipated moves of 2017. But as yesterday brought the opportunity for the public to review the prospectus, it reaffirmed existing...

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Why go90 Is Where It Is

Tim Mulligan

2 Feb 2017

18 months is a long time in the digital world. In that time, Facebook’s Messenger and Whatsapp both passed the billion monthly active users milestone and Snapchat has more than trebled its video engagement...

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A Tale Of Two Technologies: The Narrative And The Numbers For VR And Voice

Zach Fuller

1 Feb 2017

In the tradition of effective storytelling, the technology industry’s romantic narrative often involves two basic troupes: a garage and a dream. This alluring chronology is so embedded in start-up folklore...

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What Ad Tests On Messenger Tell Us About Facebook’s Plan To Monetize Messaging

Karol Severin

27 Jan 2017

ads on messenger

Facebook has begun testing the integration of ads into Messenger. It allows advertisers to place banners onto the users’ home screen on the instant messaging service. Ads on Messenger have been a long...

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Amazon Steals A March On Netflix With The First Streaming Pay- TV Best Picture Oscar Nomination

Tim Mulligan

27 Jan 2017

Amazon Video Prime

Independent films

In the ongoing video streaming wars currently being fought out between Netflix and Amazon (globally number one and number two global subscription services) Amazon have just claimed a significant victory....

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Social Commerce: Facebook’s Next Act?

Zach Fuller

26 Jan 2017

Discussions abound in tech circles over where Facebook will go next. Much in the same way as Apple’s definitive strategy in the past two decades can be interpreted through their services embellishing...

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Amazon’s Latest VR Play: Commerce Over Content?

Zach Fuller

19 Jan 2017

Google Daydream

As the world’s largest e-commerce retailer increasingly flexing its content muscle, following a notable presence at the Golden Globes, Amazon has announced it is hiring a ‘Creative Director of Virtual...

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Why Netflix Can Turn A Profit But Spotify Cannot (Yet)

Cover image for Why Netflix Can Turn A Profit But Spotify Cannot (Yet)

Mark Mulligan

19 Jan 2017

Content strategy

Netflix originals

Having just celebrated its 10 th (streaming) birthday, Netflix followed up with a strong earnings release, announcing 5.8 million net new paid subscribers in Q4 , sending its share price up by 9%. This...

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YouTube Rolls Out A Chat Feature

Karol Severin

19 Jan 2017

Mobile messaging

After months of testing, YouTube is rolling out its chat feature. It launched Wednesday in Canada only for now, with other countries to follow. In the escalatingwar of big tech companies to establish Mobile...

min read

Apple Shows Its Walled Platform Muscle With A 25% App Store Price Hike

Karol Severin

17 Jan 2017

Media and Marketing

Apple has just announced in an email to developers, that it will increase App Store prices by nearly 25% in the UK starting next week, following the fluctuations of the British Pound since the Brexit referendum....

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Netflix And The Tenth Anniversary Of Video Streaming

Tim Mulligan

16 Jan 2017

Content strategy

digital strategy

Today marks the tenth anniversary since Netflix launched its pivot into video streaming. Up until 2006, Netflix was a troubled company with repeated predictions for the inevitable demise of its DVD-rental...

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Snapchat’s Pre-IPO Nightmares: Instagram Launches Ads On Stories To 150 Million Daily Users

Karol Severin

12 Jan 2017

Instagram stories

Instagram has announced the launch of ads in Stories. Stories are a feature pinned at the top of Instagram’s user feed, enabling them to showcase and browse photos and videos of other users. Instagram...

min read

Announcing MIDiA’s New Research Practice: Paid Content

Mark Mulligan

11 Jan 2017

Digital Media Strategy

facebook strategy

We are proud to announce the launch of MIDiA’s latest research practice: Paid Content. We’ve been working on this service for the past 9 months and it is headed up by our Paid Content analyst Zach...

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Obama’s Farewell Speech Frames Filter Bubbles as a Personal Responsibility

Zach Fuller

11 Jan 2017

‘For too many of us, it has become safer to retreat into our own bubbles, whether in our neighborhoods or college campuses or places of worship or our social media feeds, surrounded by people who look...

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