Blog: Ubisoft

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Collector’s editions are becoming a backdoor for monetising early access

Cover image for Collector’s editions are becoming a backdoor for monetising early access
Rhys Elliott
Since publishers first increased AAA game prices from $60 to $70 in 2020, many people have asked MIDiA if publishers will raise that price further. Our answer: they already have – sort of, anyway. Via collector’s editions – more expensive versions of games with extra content – publishers are already leveraging superfans’ FOMO to grow launch revenues.
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Why Netflix is doubling down on strengthening its media fusion IP moat

Cover image for Why Netflix is doubling down on strengthening its media fusion IP moat
Tim Mulligan
It has been a difficult year for Netflix so far. 2022 has brought some home truths to a growth strategy that had become complacent in the wake of the streaming service’s Covid bounce, and where Netflix’s mainstream brand recognition allowed it to capitalise on the 12% increase in home entertainment time made available during lockdown.
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