MIDiA Blog - Page 20

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Skydance is seeking to become of Paramount importance for streaming

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Tim Mulligan

12 Dec 2023

The tectonic plates of consolidation are once again on the move with The New York Times breaking the story on Sunday that Shari Redstone, the President of National Amusements, Inc. (NAI) and Chair of Paramount Global, is in talks with Skydance to sell a controlling stake in NAI.

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Squid Game: The Challenge - successfully spinning new content from existing IP

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Tim Mulligan

5 Dec 2023

Squid Game: The Challenge

Tomorrow sees the release of the final episode of season one of Squid Game: The Challenge, the reality game show spin-off of the 2021 dystopian global hit episodic drama Squid Game . The original drama was an early example of TV internationalisation 2.

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Overanalysing our Spotify Wrapped: what MIDiA’s stats say about the industry

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Tatiana Cirisano

4 Dec 2023

Music streaming

It would not be the holidays without Spotify Wrapped, the ubiquitous marketing scheme that involves Spotify repackaging the vast amount of data it collects about users into fun personalised insights ready for social media.

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Features versus fandom: Why TikTok is trying to become more like YouTube

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Hanna Kahlert

4 Dec 2023

TikTok’s emergence in Western markets shook the entire social media landscape, by reintroducing what Vine had done over a decade earlier: short-form video. The snappy, to-the-punchline clips were easy to make, easy to share, and easy to consume in a hyper-tailored feed that knew what users wanted to see almost before they saw it.

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Can ReelShort succeed with short-form video entertainment where Quibi failed?

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Ben Woods

30 Nov 2023

A little over three years ago some of America’s most notable entertainment executives killed off an attempt to revolutionise smartphone entertainment. The ill-fated platform, spearheaded by former Walt Disney chairman Jeffrey Katzenberg and backed with a $2 billion war chest, was Quibi.

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Why Amazon’s road to the Bond millions is part of a bigger plan

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Tim Mulligan

28 Nov 2023

007: Road to a Million

Earlier this month, Amazon released 007: Road to a Million onto Amazon Prime Video (Prime) – its subscription video on demand (SVOD) service. As the biggest investment into an unscripted reality show since The Grand Tour , it represents Amazon’s first serious attempt to exploit the James Bond IP since its acquisition of MGM in March 2022.

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Spotify re-positions two-tier licensing (we are getting closer, and it can be even better)

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Mark Mulligan

24 Nov 2023

Two tier licensing

Streaming Royalties

Spotify released a blog post laying out how it wants the world to understand its new two-tier royalty system. The positioning is clear, leading with the statement that it will drive “an additional $1 billion toward[s] emerging and professional artists” and the PR push included several supporting quotes from the independent sector (with no major label quote to be seen).

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Why the video industry should embrace interactive gaming worlds

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Ben Woods

23 Nov 2023

linear broadcasters

Reaching audiences is an ongoing challenge for video IP holders, especially those with a stake in traditional broadcasting. There is the conundrum of transitioning linear audiences to streaming TV services.

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Why smart TVs are the new frontline in interactive ads

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Tim Mulligan

21 Nov 2023

Yesterday Roku announced that it is partnering with Unity to serve interactive ads across Roku’s connected TV ecosystem (with 76.8 million accounts as of Q3 2023). This recognises that the traditional big screen of the TV is low hanging fruit for reaching mainstream consumers.

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The $100m+ in-game opportunity behind music producers

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Kriss Thakrar

15 Nov 2023

monetizing fandom

MIDiA’s latest forecasts predict that the video game industry will be worth over $300 billion in 2030, a figure that makes a minnow out of a music industry that will reach $87 billion in retail terms by 2030 .

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Why measuring video attention requires nuance

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Tim Mulligan

14 Nov 2023

video measurement

Last week’s ASI conference provided a forum for those grappling with measuring ad engagement to coalesce around some of the common aims required to quantify the value of consumer attention. The overarching theme of the event was managing complexity .

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AI copyright lawsuits beg the bigger question: How valuable is digital content?

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Hanna Kahlert

10 Nov 2023

The future of artificial intelligence (AI) is currently caught between earth-shaking promise on one side, and a tangle of ongoing litigation on the other. This week’s OpenAI keynote painted an exciting future for generative AI, with updates including customisation and integration capabilities for ChatGPT.

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Embracing the cultural ascent of games: Zelda, Sony, and games-video symbiosis

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Perry Gresham

10 Nov 2023

Legend of Zelda

Gaming has been mainstream for a while, but in recent years it has started flexing its cross-cultural muscles, intersecting with music, sports, and increasingly with video . The latest example is a new live-action movie, based on The Legend of Zelda games franchise, announced this week as a collaboration between Nintendo and Sony Pictures.

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Can YouTube’s AI chat bot provide an edge in increasing in-app engagement time?

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Ben Woods

9 Nov 2023

In this entertainment age dominated by technology platforms, in-app engagement time has become a key measure of success. The fierce competition for available viewing time is what makes it crucial. For video, unbroken watch time is the north star – albeit a hard one to reach when social video’s personalised algorithms are duking it out with streaming TV for the viewer’s full attention.

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‘What’ it means to be a creator is changing dramatically. Why isn’t the ‘who’?

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Tatiana Cirisano

9 Nov 2023

The year is 2023: Singers are turning their voices into playable instruments, bands are performing as holograms, entirely virtual artists are hitting the market, and one can spin up a finished song with 20 minutes and an iPhone.

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Games industry returns to growth, but inflationary pressures will make it worse off still

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Karol Severin

7 Nov 2023

Following over a decade of stellar growth (for an industry that is 50-years-old), the growth pace of the global video games industry has arguably peaked. The grand finale of its growth heyday was artificially fuelled by the Covid bounce in 2020 (26.

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Why ad innovation will be so important for Netflix

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Tim Mulligan

7 Nov 2023

This week, Netflix introduced a download feature into its Basic with Adverts subscription tier, making it the first ad-supported streaming service to offer this in video. This comes off the back of last week’s announcement that there were now 15 million monthly active users (MAUs) on its Basic with Adverts tier, up from one million MAUs in Q1 2023.

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How Spotify’s new model could accelerate a forking of music

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Tatiana Cirisano

2 Nov 2023

Music streaming

Spotify’s new royalty model is the latest attempt to try to bring streaming royalties in line with the dynamics of todays’ streaming market. It has many laudable objectives and intentions, but there is no escaping the threat perceived by artists and companies that operate in the long tail.

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Why artist subscriptions are the perfect partner to two-tier licensing

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Mark Mulligan

2 Nov 2023

With two-tier licensing now a thing , it is time to focus the discussion on how to add new components to the DSP ecosystem that will help long-tail artists continue to thrive in this brave new world. There are many positives that two-tier licensing will bring (helping mid-tier artist remuneration, attaching an appropriate premium to lean-forward listening, etc.

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Identity and culture have killed genre in a scenes-driven industry

Cover image for Identity and culture have killed genre in a scenes-driven industry

Kriss Thakrar

31 Oct 2023

This year has seen a renaissance for jazz in popular culture, with artists like Laufey, DOMi and JD Beck, and Ezra Collective succeeding on commercial and critical levels. However, their successes also demonstrate one of the key dynamics driving the modern music industry: identity and culture are more important than genre.

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