Blog: youtube podcasts

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Is Spotify’s new monetisation model unlocking the power of video in podcasting?

Cover image for Is Spotify’s new monetisation model unlocking the power of video in podcasting?
Rutger Rosenborg
In October, MIDiA positioned Spotify’s video push as both a strategic move against YouTube and also as an evolution in the platform from music-first to audio-first to format agnostic. As we noted, the company’s mission statement is “ to unlock the potential of human creativity — by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it ”.
min read
Read more …

Beyond video podcasts: Spotify’s investment in video creators reveals its format agnosticism

Cover image for Beyond video podcasts: Spotify’s investment in video creators reveals its format agnosticism
Rutger Rosenborg
As more sustainable acquisitions come to podcasting, according to Podnews , Spotify is again looking to spend up to seven figures on creator investments. This time, video is the primary focus. Per Bloomberg , Spotify’s content acquisition strategy is shifting from podcasters to video creators: “ What’s different in today’s news is Spotify seeking YouTube-oriented creators and specifically looking for them to simply put their show on the service ”.
min read
Read more …

Advertising remains podcasting’s best monetisation opportunity

Cover image for Advertising remains podcasting’s best monetisation opportunity
Rutger Rosenborg
Despite the layoffs and budget cuts across the industry in 2023, MIDiA remained optimistic about podcasts . As our 2024-2030 podcast forecasts states, the growth rate will slow, but over the course of seven years, revenue will continue to climb from $4 billion to $10 billion and listeners will grow from almost 700 million to more than 1 billion worldwide.
min read
Read more …

As Spotify cuts back on podcast creation, opportunities arise for competitors in Latin America

Cover image for As Spotify cuts back on podcast creation, opportunities arise for competitors in Latin America
Rutger Rosenborg
In an early 2024 editorial for media and marketing publication Campaign, we declared, “ It is time for the podcast industry to think global and act local ”. Geared towards helping advertisers better optimise their content for international success, the larger context of this declaration was the continued growth of podcasts outside of the US and UK — especially in “emerging” markets like Latin America.
min read
Read more …