MIDiA Reports

Music Consumer Behaviour Q3 2018
YouTube Leads the Way But At What Cost?

Cover image for Music Consumer Behaviour Q3 2018

Report by Mark Mulligan

6 Dec 2018

The 20,000 Foot View: This report presents music consumption data for Q3 2018, with consumer data for US, Canada, Mexico, Brazil, Australia, Japan, Germany, Sweden and the UK. Key Findings Radio listening…

Global Video Forecast 2018–2025

Report by Tim Mulligan

6 Dec 2018

SVOD

streaming video subscriptions

streaming video

The 20,000 Foot View: 2018–2025 will represent an epoch-defining era for video as streaming supplants analogue as the main technology for delivering content to TV audiences. In 2018 streaming video…

TV Fandom Q2 2018
SVOD Audiences Become Mainstream

Report by Alistair Taylor

19 Nov 2018

SVOD

subscription video on demand

consumer consumption

The 20,000 Foot View: TV fandom underpins viewing across all platforms and territories, but is being reshaped by streaming, with audiences having much greater control over what they watch. This choice-led…

Managing Fandom
Competing For Audience Attention Across Content Formats

Report by Georgia Meyer

16 Nov 2018

gamers

console gamers

mobile gamers

The 20,000 Foot View: In the distributed digital landscape audience overlaps are sometimes unexpected and nuanced; the competition for attention goes beyond the simple binary choices of one TV show or…

MIDiA Research Predictions 2019

Report by Alistair Taylor, Georgia Meyer, Mark Mulligan, Tim Mulligan and Zach Fuller

8 Nov 2018

2019 predictions

2018 predictions

midia predictions

The 20,000 Foot View: In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech, across music, video, media, brands, marketing, games and…

Spotify Q3 2018 Earnings
Metrics on Track But Investors Not Convinced

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Report by Mark Mulligan

6 Nov 2018

Spotify

Spotify Q3

Spotify q3 earnings

The 20,000 Foot View: Spotify’s Q3 2018 earnings once again showed continued solid progress across most of its performance metrics, with strong progress in many areas. However, weakening investor…

Radio 2018
Streaming’s Continuing Impact

Report by Mark Mulligan

31 Oct 2018

Radio

radio audiences

radio listeners

The 20,000 Foot View: This is a 2018 update to MIDiA’s 2017 report exploring the impact of streaming on radio audiences. The underlying data comes from MIDiA’s quarterly consumer tracker which was…

SVOD Overtakes Pay-TV

Report by Alistair Taylor

30 Oct 2018

SVOD

The 20,000 Foot View: This MIDiA update showcases the monumental shift in the video landscape with signups for subscription video on demand (SVOD) services overtaking pay-TV subscriptions for the very…

Streaming Media Consumption
Video Leads The Way

Cover image for Streaming Media Consumption

Report by Zach Fuller

22 Oct 2018

media consumption

Online video

Music

The 20,000 Foot View: In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer…

Consumer Demand for Music Streaming Subscription Services

Report by Mark Mulligan

19 Oct 2018

Streaming music subscriptions

paid subscriptions

willingness to pay for music subscriptions

This slide deck highlights consumer demand for music subscription services and preferred features, with detail for sub segments such as country, age, streaming service and music genre. The data is pulled…

Speaker Market Shares
Amazon Ahead in a Crowded Market

Report by Mark Mulligan

16 Oct 2018

speakers

connected speakers

smart speakers

The 20,000 Foot View: Digital music pushed music out of the home speaker and into the earphone. Over recent years this has created a booming market for headphones but speakers are fighting back, driven…

Headphones Market Shares
Apple Takes the Lead

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Report by Mark Mulligan

15 Oct 2018

headphones

earphones

headphone brands

The 20,000 Foot View: Headphones are the physical manifestation of streaming music. With the focus of listening shifted from home speakers to smartphones, headphones have become ubiquitous. But,…

Marketing to Streaming Subscribers
Engaging with Social Stories and Smart Speakers

Cover image for Marketing to Streaming Subscribers

Report by Georgia Meyer

10 Oct 2018

The 20,000 Foot View: The most valuable consumers to advertisers increasingly spend time with digital content that sits behind a paywall. Music and video subscribers are particularly valuable due to…

MIDiA Spotlight: Brand Fans
Streaming Companies Top Brand Rankings

Report by Georgia Meyer

4 Oct 2018

music streaming

video streaming

brand affinity

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: Streaming Giants Have the Biggest Brand Fan Audiences Brand Fan Penetration for Leading Technology…

MIDiA Data Spotlight: Podcasts
Riding Streaming’s Wave

Cover image for MIDiA Data Spotlight: Podcasts

Report by Zach Fuller

3 Oct 2018

Podcasts

streaming

Japanese podcast

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: Podcasts are Gaining Real Traction, Particularly in More Developed Streaming Markets Percentage…

MIDiA Data Spotlight: Esports
Emerging Markets Driving Audience

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Report by Karol Severin

2 Oct 2018

e-sports

esports

e sports

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: Esports are Gaining Traction in Emerging Markets Percentage of Consumers that Attend Esports…

MIDiA Data Spotlight: Video Piracy
P2P Holding on in Emerging Markets

Cover image for MIDiA Data Spotlight: Video Piracy

Report by Tim Mulligan

1 Oct 2018

video consumption

Radio

p2p video piracy

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: P2P Video Piracy is Relegated to Niche Audiences in Developed Markets but Still Has Traction…

MIDiA Data Spotlight: Home Technology
Ownership is Going Both Deep and Wide

Cover image for MIDiA Data Spotlight: Home Technology

Report by Mark Mulligan

28 Sep 2018

Smart TV

Games console

Smart speaker

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: The Digital Home is Becoming Increasingly Sophisticated Household Ownership of Digital Technology,…

MIDiA Data Spotlight: Music Listening
Car Leads the Way

Cover image for MIDiA Data Spotlight: Music Listening

Report by Mark Mulligan

27 Sep 2018

music consumption

places of listening

car based listening

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: Music Listening Mainly Happens on the Go Key Places of Listening to Music, Q1 2018 The car has…

MIDiA Data Spotlight: Social Apps
Facebook’s Long Shadow

Cover image for MIDiA Data Spotlight: Social Apps

Report by Alistair Taylor

27 Sep 2018

facebook

social app

WAU

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: Facebook Dominates Social App Usage Weekly Active Usage of Leading Social Apps, Q1 2018 Regardless…