From video hardware to entertainment hardware The gamer opportunity for smart TVs

Smart-TV-owning gamers skew older and combine increased consumption spend with an increased willingness to pay for content and entertainment more broadly. Smart-TV owners over-index for games consumption and in-game spending, offering an unparalleled platform distribution opportunity for cross-platform games distributors such as Xbox Game Pass. Smart-TV owners can accelerate this trend by increasing games peripheral device interoperability (e.g., console controllers that integrate with smart TV operating systems). Successful execution will see the smart TV consolidating its role as the home smart entertainment hub. Smart-TV manufacturers that execute a games partnership strategy early will benefit from a distinct selling point over smart-TV manufacturers without implemented games strategies.

Companies and brands mentioned in this report : Alphabet, Amazon, Apple, Apple Arcade, Android TV, Azure, Comcast, LG, Samsung, Sony PlayStation Now, Sony PlayStation Plus, The Fire TV Omni Series, XClass TV, Xbox, Xbox Games Pass

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