Radio audiences A window of opportunity
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Streaming claimed radio’s younger, music-focused audiences while podcasts are now beginning to do the same for older, spoken-word audiences. However, it is not yet determined that the impact needs to be as disruptive for radio companies. With radio audience declines slowing, and even experiencing a modest rebound, a window of opportunity exists for radio companies to become masters of their own destinies. But the window is small, and the required action will not be easy.
Companies and brands mentioned in this report: Amazon Music, Amp, BBC, Capital, CBC, Clubhouse, Facebook, Global Radio, Green Room, Instagram, Kiss, NPR, Pandora, Radio Radio SiriusXM, Sounds, Spotify, Spotify Live, TikTok