Quarterly Digital Content Trends: Q4 2017
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The 20,000 Foot View: In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker. The survey is fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between 2016 and 2017 across music, video, games and social.
Key Findings
- Most streaming apps saw a dip in Active User (WAU) penetration in
- YouTube lost percentage points of its music dropping to Spotify was down to while Amazon was down points to
- At a level Apple Music was up points in the UK, while music apps were up one except YouTube, which was up points
- Most social were either slightly down or in
- Snapchat’s only market was the UK where were up three points to Twitter fell four points (also the UK)
- Netflix continued long-term quarter-on-quarter growth pattern, up point to in four points than one year prior
- Leading local Video On Demand (SVOD) services gained a point in reaching average of WAU, with Hulu highest at US WAU
- Holiday season saw CD buyer penetration temporarily one point, while radio continued decline, down to from one prior
- Streaming activity, playlists remained flat, indicating that may never acquire the kind reach in music that binge has for video
- Some gaming picked up slightly in 2017 the longer-term trend remains one secular decline as we near in the attention economy
Companies and brands mentioned in this report: Amazon Prime Music, Amazon Prime Video, Apple Music, Deezer, Dubsmash, Facebook, Facebook Messenger, Google Play Music All Access, Hulu, Illico.tv, Instagram, iPlayer, Minecraft, Mobile Strike, Musical.ly, Music Messenger, Netflix, Now TV, Pinterest, Snapchat, Snap Inc, Soundcloud, Spotify, Stan, Tidal, Twitter, WhatsApp, YouTube