Reports Media & Marketing

Quarterly Digital Content Trends: Q4 2017

Report by Mark Mulligan
Cover image for Quarterly Digital Content Trends: Q4 2017
Synopsis PDF Excel PowerPoint

Our clients have full access to all of our reports. Clients can log in to read this report. Click here to become a client. Alternatively, you can purchase this individual report.

Price: £3,000.00 excl. VAT

The 20,000 Foot View:  In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker. The survey is fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between            2016 and            2017 across music, video, games and social. 

Key Findings

  • Most streaming            apps saw a dip in            Active User (WAU) penetration in           
  • YouTube lost            percentage points of its music            dropping to            Spotify was down            to            while Amazon was down            points to           
  • At a            level Apple Music was up            points in the UK, while            music apps were up one            except YouTube, which was up            points
  • Most social            were either slightly down or            in           
  • Snapchat’s only            market was the UK where            were up three points to            Twitter fell four points (also            the UK)
  • Netflix continued            long-term quarter-on-quarter growth pattern, up            point to            in                       four points            than one year prior
  • Leading local            Video On Demand (SVOD) services            gained a point in            reaching            average of            WAU, with Hulu            highest at            US WAU
  • Holiday season            saw CD buyer penetration temporarily            one point, while radio continued            decline, down to            from            one            prior
  • Streaming activity,            playlists remained flat, indicating that            may never acquire the kind            reach in music that binge            has for video
  • Some gaming            picked up slightly in            2017            the longer-term trend remains one            secular decline as we near            in the attention economy

Companies and brands mentioned in this report: Amazon Prime Music, Amazon Prime Video, Apple Music, Deezer, Dubsmash, Facebook, Facebook Messenger, Google Play Music All Access, Hulu,, Instagram, iPlayer, Minecraft, Mobile Strike,, Music Messenger, Netflix, Now TV, Pinterest, Snapchat, Snap Inc, Soundcloud, Spotify, Stan, Tidal, Twitter, WhatsApp, YouTube

Unlock critical media insight and intelligence for competitive advantage

Our clients have full access to all of our reports. Become a Client

Already a client? Login to read this report

Or, purchase this individual report

Price: £3,000.00 excl. VAT