Reports: Entertainment and Fandom

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Cover image for Youtube e Spotify tomam conta do mercado latino-americano de streaming de música

Youtube e Spotify tomam conta do mercado latino-americano de streaming de música

Leo Morel

2 Apr 2019

Streaming Streaming Music Latin America

Visão Geral: A América Latina tornou-se um dos mais importantes mercados de streaming de música devido a fatores como a acelerada adoção por parte do consumidor, a crescente proliferação de smartphones, a significativa oferta de serviços de streaming e o rápido crescimento das receitas das assinaturas gratuitas e pagas.

Cover image for E-sports

E-sports
An Alternative Future for Televised Sports?

Alistair Taylor, Karol Severin, Mark Mulligan, Tim Mulligan and Zach Fuller

1 Apr 2019

YouTube Amazon Google

E-sports continue to gain attention, with more brands seeking to enter the space populated as it is by a succession of new leagues, competitions and teams. But for all the hype, e-sports has not yet managed to deliver the scale of audience that the market activity warrants.

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SVOD Stacking
Direct to Consumer Services Set to Move the Needle

Tim Mulligan

25 Mar 2019

Streaming US UK

In the attention economy, everyone is your competitor – a point well made by Netflix’s Reed Hastings’ observation that the company is now vying for viewer time with the popular game Fortnite. Now that we are entering the post-peak phase of the attention economy, the focus for video is shifting to the overlap between subscription video on dema...

Cover image for Four Marketing Principles for the Digital Economy

Four Marketing Principles for the Digital Economy
1.0

Georgia Meyer

14 Mar 2019

digital content context amazon studios

The ascent of the digital economy has resulted in a radical change of marketing principles, the consequences of which have not yet been sufficiently understood. This report outlines four marketing principles derived from the new rules shaping measurement, creativity, purchase behaviour and consumer agency in the digital economy.

Cover image for The Voice Market and Behaviour Trends Overview

The Voice Market and Behaviour Trends Overview

Karol Severin

11 Mar 2019

Facebook Twitter iPhone

Despite being far from the mainstream at 9% penetration, voice control activity has established itself firmly in certain pockets of the digital entertainment landscape, be it among music subscribers in terms of entertainment or among Snapchat users within social media.

Cover image for Games Streaming

Games Streaming
Tech Major Disruption is Coming

Karol Severin

15 Feb 2019

tech majors Attention economy cross-platform gaming

Streaming is about to take the gaming world by storm. With new entrants including Google, Amazon, and Verizon, and others to come in the future, the traditionally siloed gaming model is becoming part of a wider cross-format, platform-agnostic play in the attention economy.

Cover image for Streaming Video Consumer Trends Q4 2018

Streaming Video Consumer Trends Q4 2018
Reaching The Post-Peak Attention Economy

Alistair Taylor

6 Feb 2019

Apple YouTube Netflix

With streaming video subscriptions surpassing that of pay-TV in Q1 2018, traditional linear providers are under growing pressure to better understand consumer consumption habits. Pay-TV failed to entice the younger audience to engage with its services as the digital landscape is successfully catering to their consumption needs.

Cover image for MIDiA Research Music Forecasts 2018–2026

MIDiA Research Music Forecasts 2018–2026

Mark Mulligan

1 Feb 2019

Business Strategy

This report presents the key figures, trends and drivers of MIDiA’s music forecast model. The figures presented in this report are retail values and in billions of US dollars unless otherwise stated. Retail values refer to total revenues generated, including retailer margin, music publishing royalties and sales tax.

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Digital Consumer Ad Profiles
Targeting Music and Video Streamers

Georgia Meyer

28 Jan 2019

Spotify Radio YouTube

Digital music and video consumers navigate an increasingly nuanced landscape of content formats, from paywalled to ad-supported to social. Levels of engagement with new social formats vary considerably amongst weekly active users (WAUs) of three of the main music streaming services (Spotify, Apple Music and Amazon Prime Music) and video streaming s...

Cover image for Quarterly Digital Content Trends Q4 2018

Quarterly Digital Content Trends Q4 2018

Tim Mulligan

23 Jan 2019

Spotify YouTube Deezer

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded each quarter in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between Q4 2017 and Q4 2018 across music, video, games and social.

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Sports Viewing 2018
SVOD Taking Over?

Alistair Taylor

17 Jan 2019

Willingness to pay Spotify Discovery

Facing the menacing presence of streaming alternatives, TV networks find themselves under growing pressure to ensure that viewing patterns are strong enough to deliver a return on expensively acquired sports rights. Against this backdrop, sports viewing in Q3 2018 was largely one of stagnation, remaining flat at 38%, while free streaming declined.

Cover image for Consumer Willingness to Pay for Video Streaming Subscriptions

Consumer Willingness to Pay for Video Streaming Subscriptions

Tim Mulligan

8 Jan 2019

Streaming video SVOD Sports SVOD

This slide deck highlights consumer demand for video subscription services and preferred features, with detail for sub segments such as country, age, streaming service and video service preference. The data is pulled from MIDiA’s Q1 2018 Consumer Survey fielded in US, Mexico, Brazil, Japan, Sweden, Germany and the UK.

Cover image for Quarterly Digital Content Trends: Q3 2018

Quarterly Digital Content Trends: Q3 2018

Zach Fuller

19 Dec 2018

Apple Spotify Amazon

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada, Mexico, Brazil, Japan, Germany Sweden and Australia. The report explores how consumer behaviour in usage and expenditure for various formats stand as of Q3 2018, across music, video, games and social.

Cover image for 5G: Use Cases, Hurdles and Opportunity

5G: Use Cases, Hurdles and Opportunity

Mark Mulligan

12 Dec 2018

Amazon telco mobile carriers

5G promises to be the next big step change both in telco business models and the digital content economy. The arrival of 5G will supercharge the business models of many companies across infrastructure and services but the outlook is less promising for others who are at risk of having their core revenue streams disrupted.

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US Cord Cutting Q3 2018
SVOD Users the Driving Force

Tim Mulligan

7 Dec 2018

US YouTube Streaming video

Cord cutting is now a firmly entrenched component of the pay-TV business, especially in the US. Pay-TV providers of all kinds continue to shed subscribers each quarter, all against the backdrop of a continually expanding streaming market. However, the real story behind cord cutting is not how many people are doing it, but who is doing it.

Cover image for Global Video Forecast 2018–2025

Global Video Forecast 2018–2025

Tim Mulligan

6 Dec 2018

YouTube Amazon Streaming video

2018–2025 will represent an epoch-defining era for video as streaming supplants analogue as the main technology for delivering content to TV audiences. In 2018 streaming video subscriptions already reached parity with pay-TV subscriptions in leading markets.

Cover image for Music Consumer Behaviour Q3 2018

Music Consumer Behaviour Q3 2018
YouTube Leads the Way But At What Cost?

Mark Mulligan

6 Dec 2018

Apple Spotify YouTube

This report presents music consumption data for Q3 2018, with consumer data for US, Canada, Mexico, Brazil, Australia, Japan, Germany, Sweden and the UK. Companies and brands mentioned in this report: Amazon, Amazon Prime Music, Amazon Music Unlimited,...

Cover image for TV Fandom Q2 2018

TV Fandom Q2 2018
SVOD Audiences Become Mainstream

Alistair Taylor

19 Nov 2018

Consumer behaviour US UK

TV fandom underpins viewing across all platforms and territories, but is being reshaped by streaming, with audiences having much greater control over what they watch. This choice-led viewing provides the foundations for deeper degrees of audience fandom, but also the diminishment of more passive audience elements.

Cover image for Managing Fandom

Managing Fandom
Competing For Audience Attention Across Content Formats

Georgia Meyer

16 Nov 2018

digital natives Netflix hulu

In the distributed digital landscape audience overlaps are sometimes unexpected and nuanced; the competition for attention goes beyond the simple binary choices of one TV show or another – i.e. video subscribers can be gamers too. The battleground is about time spent with content – of a broader type, including games.

Cover image for MIDiA Research Predictions 2019

MIDiA Research Predictions 2019

Alistair Taylor, Georgia Meyer, Mark Mulligan, Tim Mulligan and Zach Fuller

8 Nov 2018

Apple Spotify YouTube

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech, across music, video, media, brands, marketing, games and sports in 2019. Companies and brands mentioned in this report: ABC, Alibaba, Alphabet, Amazon, Amazon Prime Video, Apple, Apple Music, AT&T, BBC, BT, BT Sports, BT T...

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