Games subscriptions Early market leaders and consumer profiles emerge

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Karol Severin

May 2021

As games subscriptions grow, understanding gamers through the lens of their subscriptions becomes crucial. Monitoring the growth of games subscription services and the behavioural makeup of segments that emerge with them is becoming increasingly important for developers and publishers alike – be it to make decisions around platform prioritisation and planning, or localising and laser-targeting marketing campaigns.

Companies and brands mentioned in this report: Apple, Arcade, EA Play, Luna, PlayStation Now, Stadia, Ubisoft+, Xbox Game Pass, YouTube

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