Podcast audiences Competing for attention
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2020 was a big year for podcasts, with increased investment, M&A activity and industry moves. Audiences grew too, but still lag behind in hype and expectation, and a portion of this growth has come at the direct expense of music streaming and radio. Podcasts are helping drive an audio renaissance, but one in which the benefits are not evenly distributed.
Companies and brands mentioned in this report: Amazon, Apple, Google, Podcasts+, Spotify, Sveriges Radio, Warner Music Group, Wondery