Audiobooks and the spoken-word experience Beyond books on tape
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Audiobooks are moving from a niche format enjoyed by literary fans to a mainstream mode of spoken-word audio consumption.
Major trends are not immediately visible in the data; they emerge in patterns of behaviour – what people choose, retain, and abandon.
This report focuses on the behaviours that point to growth and where that growth will come from. It is designed for strategy, content, and product leads who need to separate signal from noise and decide where to place their next bet in audio.
Key data and insights in this report:
- Audiobook monthly active user penetration broken down by country, age, and household income
- Most-used social platforms and motivations behind social media use among audiobook listeners
- Top reasons for listening to audiobooks and favourite genres
- Screen-time reduction behaviours compared to the consumer average
Data from:
- MIDiA Research Consumer Survey Q1 2026, US, UK, Australia, Canada, France, Spain, Poland, Japan, Colombia, n = 9,000
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