Audio creator survey 2025 Mastering a digital landscape

Audio creators are the backbone of an industry often defined by its listeners. They are rising to a unique moment of opportunity: mastering a digital landscape, translating professional-grade investment into exceptional sound, and pioneering sustainable careers that span diverse regions and communities. This momentum is fuelled by a powerful, shared belief in the medium’s intrinsic value. Today’s creators are not just voices behind a mic; they are strategists, marketers, and sound engineers, actively investing in their craft and redefining what it means to build a life in audio. 

Yet they need support to navigate the distinct challenges revealed by this inaugural report – from regional motivation gaps to segmented career pathways. By leveraging quantitative survey data from audio creators and in-depth qualitative interviews, this analysis provides the crucial insights to understand their evolving needs. It equips the industry to build the tailored tools, inclusive strategies, and equitable ecosystems required to amplify their success and ensure audio’s vibrant future. 

This report is an invaluable tool for platforms, investors, tool developers, and media strategists seeking to understand the motivations and barriers of the modern audio creator, enabling them to make informed, data-driven decisions to foster a healthier and more sustainable creator economy.