2025 audio consumer profile Habits, platforms, and personas
This report draws on a series of 2025 MIDiA Research consumer surveys to provide insight into today’s audio consumer. Where relevant, it also references 2024 data for year-on-year comparison.
This report contains: Q3 2024, Q4 2024, Q3 2025, and Q4 2025 MIDiA consumer survey data.
Unless otherwise stated, all data refers to the weighted average of all countries surveyed (i.e., reflective of the respective populations of the countries).
Key data and insights in this report:
- Weekly, monthly, and daily audio consumption, including podcasts and audiobooks
- Features that if removed would cause subscribers to consider cancelling their music subscription
- Platforms used to access podcasts and podcasts genres
- Methods of podcasts consumption, including video and audio podcasting
- Average weekly hours spent on podcasts and audiobooks, compared to 2024 figures
Data used:
- MIDiA Research Consumer Survey Q3 2024, US, UK, Australia, Canada, Germany, France, Netherlands, Japan, Mexico n = 9,000
- MIDiA Research Consumer Survey Q4 2024, US, UK, Australia, Canada, France, Germany, Sweden, South Korea, Brazil n = 9,019
- MIDiA Research Consumer Survey Q3 2025, US, UK, Australia, Canada, France, Japan, Mexico n = 7,021
- MIDiA Research Consumer Survey Q4 2025, US, UK, Australia, Canada, Germany, France, Sweden, South Korea, Brazil n = 9,084