Blog: digital first

The last two years have completely reoriented the dynamic between digital-first and in-person life. Digital entertainment has boomed under successive lockdowns, streaming has dominated consumption formats, and creation has been shifted from big studios to at-home DIY – in music, video, art, and even games.

Amid a perfect storm of government scrutiny, potential anti-trust legislation, a whistle-blower, and social media disruption at the hands of burgeoning creator tools (like TikTok), Facebook – sorry, Meta – has announced its grand plan to build out the new future of the digital frontier: the metaverse.