MIDiA Blog - Page 39

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Why today’s music creators are no longer playing the fame game

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Tatiana Cirisano

16 Jun 2022

Music streaming

Creator economy

Since the music industry’s beginnings, success has been tied to fame and fortune. But as more and more artists grow dissatisfied with the harsh economics of streaming, their strategies are changing —...

min read

Why (and how) Apple has now fundamentally disrupted sports

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Tim Mulligan

16 Jun 2022

On Tuesday June 14th, Apple announced that it had secured the exclusive 10-year rights to broadcast the fastest growing football league in the world; the MLS. From 2023 through to 2032, live broadcast...

min read

What Roku brings to an under-pressure Netflix

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Tim Mulligan

15 Jun 2022

Rumours are swirling in the streaming world that under-fire Netflix could be about to acquire Roku. For the world’s leading streaming video on demand (SVOD) service to even consider acquiring a leading...

min read

The future of entertainment innovation lies in exclusive experiences, not content

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Hanna Kahlert

15 Jun 2022

Media and Marketing

In the age before digital engagement went mainstream, entertainment had clear access channels and multiple price points. Video was able to rely on movie tickets, (expensive) TV sets, and the individual...

min read

Audio is the new spinoff

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Annie Langston

14 Jun 2022

Beloved stories can transcend time, not only in their messages or characters but in the format in which they are told. When DC announced its deal with Spotify to develop podcast series, not only did it...

min read

The Kate Bush resurgence shows that music consumption has no time stamp

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Keith Jopling

13 Jun 2022

There are not many good news stories at the moment. It has brightened up my summer a little, though, to see music legend Kate Bush (or ‘our Kate’ if you happen to be British) acknowledge that her song,...

min read

Netflix could build a fandom platform with a potential bid for Formula One broadcast rights

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Srishti Das

10 Jun 2022

attention recession

MIDiA predicted the arrival of the attention recession in February 2021, stating that the lockdown-driven increased demand for entertainment would not continue with in real life (IRL) making a comeback....

min read

Xbox to rid large games of a key competitive weapon

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Karol Severin

10 Jun 2022

games streaming

Xbox is looking simply unstoppable these days. After announcing the Xbox Everywhere vision, it has confirmed that besides the announced ‘puck’ in the works, it is indeed bringing the Xbox App into...

min read

Why Spotify’s TAM is only part of the story

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Mark Mulligan

9 Jun 2022

addressable audience

Spotify just held an investor day in which it ran through its vision for growth. Spotify has long touted the concept of its total addressable market (TAM), its path to a billion users and the role of emerging...

min read

O’Brien purchase targets millennials, but what about the rest?

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Annie Langston

9 Jun 2022

The audio battle started with major network acquisitions, such as Amazon’s purchase of Wondery and Spotify’s acquisitions of Gimlet , The Ringer and Paracast . Now, SiriusXM is stepping into the ring...

min read

The Morbius flop demonstrates the importance of measuring sentiment, not just engagement

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Hanna Kahlert

8 Jun 2022

its morbin time

The Marvel films franchise has been one of the most reliable box office attractions of the last decade. Thus, when the latest instalment, Morbius , was due to be released, expectations were high: the film...

min read

Retention and engagement are both key to streaming resilience in 2022

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Tim Mulligan

7 Jun 2022

attention recession

The great video subscriber gains made between the D2C big bang era of 2019 and 2021, and the engagement gains of the Covid-19 pandemic, are being eclipsed by the increasing pressures of the attention economy...

min read

Podcasts are fuelling TV hits — will this help audio listenership?

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Annie Langston

1 Jun 2022

While podcasts continue to find a seat at the mainstream entertainment table, it is becoming the content behind the curtain of some of the biggest television shows. Some of the most popular shows of this...

min read

TikTok tests ‘clear mode’ as consumers struggle with what is a distraction and what is not

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Hanna Kahlert

1 Jun 2022

The announcement of TikTok testing a distraction-free ‘clear mode’ might come across as ironic, given the ‘distraction’-prone default use case of most social media platforms. Is TikTok not already...

min read

The end of BBC Four and CBBC heralds the start of streaming realism for the BBC

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Tim Mulligan

1 Jun 2022

Business Strategy

Last week’s announcement by BBC’s director general Tim Davie that the BBC is scrapping its two linear TV channels, BBC Four and CBBC, was both bold and pragmatic. The BBC is arguably going through...

min read

Burning out and fading away: the exhausting job of marketing new music

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Keith Jopling

31 May 2022

The recent protests by music artists about the pressures of keeping up a constant presence on social media are disconcerting in an age when many artists are struggling with mental health issues and wellbeing....

min read

Snap is the latest victim of the attention recession

Cover image for Snap is the latest victim of the attention recession

Richard Broadhurst

30 May 2022

attention recession

Snap is the latest victim of the attention recession Snap is among the many companies suffering headwinds in the current macroeconomic environment. This past week, following a profit warning memo, sent...

min read

The record label addiction to virality is about the attention recession, too

Cover image for The record label addiction to virality is about the attention recession, too

Tatiana Cirisano

26 May 2022

Content Creators

Creator economy

In a painfully-of-the-moment twist of irony, Halsey went viral on TikTok this week for speaking out about the pressure to do just that. “Basically I have a song that I love that I wanna release ASAP,...

min read

Single player vs. multiplayer | A generational changing of the guards or a bifurcation of gamer behaviours?

Cover image for Single player vs. multiplayer | A generational changing of the guards or a bifurcation of gamer behaviours?

Karol Severin

26 May 2022

Though the roots of the multiplayer mode go back decades, online multiplayer games have been taking the world by storm in more recent years. Here is where things stand at the moment: 57% of gamers prefer...

min read

The Attention Recession: How inflation and the pandemic are reshaping entertainment

Cover image for The Attention Recession: How inflation and the pandemic are reshaping entertainment

Mark Mulligan

25 May 2022

attention recession

Attention economy

Media and Marketing

Netflix and Meta were the canaries in the proverbial mine for the attention recession and it is looking increasingly likely that difficult times lie ahead. If the attention crunch was not enough on its...

min read

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